# COSMOPROF ASIA 2026 LAUNCHES GLOBAL "WANTED" CAMPAIGN AHEAD OF ITS NOVEMBER EDITION IN HONG KONG

- Link: https://www.thailand-business-news.com/pr-news/cosmoprof-asia-2026-launches-global-wanted-campaign-ahead-of-its-november-edition-in-hong-kong
- Published: 2026-09-09T11:00:00+07:00
- Author: PR Newswire

_Save the dates for Asia-Pacific’s leading B2B beauty event, connecting the entire
beauty value chain from supply chain to branded finished products_

HONG KONG, Sept. 9, 2026 /PRNewswire/ — **Cosmoprof Asia** has launched its global"
WANTED" campaign, an omnichannel initiative celebrating the creative disruptors,
innovators and beauty visionaries shaping the future of Asia-Pacific’s beauty industry.

 [](https://mmx.prnasia.com/media/MS1979340/20260901053244EDT_image_1.jpg?id=OA2922812&p=medium600)

Returning for its 29th edition, **Cosmoprof Asia 2026** will bring the global beauty
community back to Hong Kong across two venues. **Cosmopack Asia**, dedicated to 
the entire supply chain, including packaging, private label and contract manufacturing,
ingredients and raw materials, machinery and technologies, will take place at AsiaWorld-
Expo from **10 to 12 November 2026**. **Cosmoprof Asia**, focused on branded finished
products, including perfumery, cosmetics and toiletries, natural and organic, nail
and accessories, beauty salon and SPA and hair, will be held at the Hong Kong Convention
and Exhibition Centre from **11 to 13 November 2026**.

The 2026 edition is expected to welcome over **78,000 visitors and more than 2,900
exhibitors worldwide from more than 40 countries and regions, **reaffirming its 
role as Asia-Pacific’s key meeting point for beauty sourcing, product discovery,
business exchange and market intelligence.

**THE GLOBAL "WANTED" CAMPAIGN: A BOLD CALL FOR BEAUTY VISIONARIES ACROSS ASIA-PACIFIC**

**The "WANTED" campaign **positions Cosmoprof Asia 2026 as the gathering place for
professionals redefining the future of beauty. Inspired by the visual language of
a wanted notice,** it celebrates the people and ideas driving beauty’s evolution
across Asia-Pacific.** 

Built around three creative pillars, the campaign reflects key movements transforming
the next chapter of the beauty industry:

**Rule-Breakers** champions bold thinkers who challenge conventions and redefine
category norms.

**Innovators **spotlights scientists, researchers, manufacturers and technology 
pioneers advancing formulation, ingredients, packaging, AI, sustainability and production
technologies.

**Fragrance Addicts** captures the growing excitement around fragrance, celebrating
the professionals and enthusiasts driving creativity and innovation through scent.

The campaign will roll out through a comprehensive omnichannel strategy spanning
digital, social, media and out-of-home activations, targeting key audiences in Mainland
China, ASEAN, the Middle East and Central Asia.

As part of the rollout, "WANTED" campaign creative will be showcased on the Samsung-
dong Shilla Stay LED billboard near COEX in Seoul’s Gangnam District from 14 September
to 13 October 2026, bringing the campaign message to audiences in one of South Korea’s
key business hubs.

**INTERNATIONAL HIGHLIGHTS AND SIGNATURE PROGRAMMES**

As the Country of Honour for Cosmoprof Asia 2026,** Italy** will showcase its beauty
excellence, manufacturing expertise, creativity and innovation through a dedicated
pavilion organised by **the Italian Trade Agency (ITA)**, the **Ministry of Foreign
Affairs and International Cooperation**, and **Cosmetica Italia**.

In collaboration with **Esxence**, Cosmoprof Asia will introduce a dedicated niche
fragrance area featuring outstanding independent perfume brands, alongside a special
installation developed with **Centdegrés**, celebrating the heritage and craftsmanship
of international fragrance houses.

Cosmoprof Asia 2026 will also feature **Glamorous Hong Kong – International Hair&
Beauty Showcase 2026–2027**, organised by **Pivot Point (China) Education Fund Ltd**,
in collaboration with the Hong Kong Image Designer Association (OMC Hong Kong), 
connecting professional talent, education and live artistry.

The **Beauty Ingredients & Formulation Asia (BIFA) Symposium** returns on 10–11 
November 2026 at **AsiaWorld-Expo, Hong Kong**. Held in collaboration with the **
Hong Kong Society of Cosmetic Chemists (HKSCC)**, the event will spotlight ingredient
innovations, fragrance trends, formulation breakthroughs and enabling technologies
shaping next-generation beauty products.

Visitor pre-registration is now open at [www.cosmoprof-asia.com](http://www.cosmoprof-asia.com/).
Beauty professionals and media friends are invited to register online for complimentary
admission and stay tuned for further programme announcements and show highlights.

Download the high-resolution images [here](https://bit.ly/4fT4x4A).

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  |  This article was produced by Cision PR Newswire, our trusted news partner. The views expressed and the content presented here are solely those of the author and may not fully reflect the opinions of Thailand Business News. |

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