# CR Beverage Launches C'estbon Pop-up on Hong Kong's Avenue of Stars, Showcasing Its Premium Beverage Portfolio

- Link: https://www.thailand-business-news.com/pr-news/cr-beverage-launches-cestbon-pop-up-on-hong-kongs-avenue-of-stars-showcasing-its-premium-beverage-portfolio
- Published: 2026-07-10T09:15:00+07:00
- Author: PR Newswire

HONG KONG, July 10, 2026 /PRNewswire/ — From July 4-7, CR Beverage (02460.HK) held
the "Starlight Shines on Hong Kong, C’estbon Brings Better Moments" C’estbon brand
lighting ceremony and themed pop-up event on Hong Kong’s Avenue of Stars. The ceremony
was simple yet ceremonial, bringing together representatives from China Resources
Group, CR Beverage, industry partners, and the media.

 [⌊CR Beverage Launches C'estbon Pop-up on Hong Kong's Avenue of Stars, Showcasing Its Premium Beverage Portfolio⌉](https://mmx.prnasia.com/media/MS1879443/52bdbc7260ee4bdc9f55a044bbe02bc5.jpg?id=OA2758148&p=medium600)

CR Beverage Launches C’estbon Pop-up on Hong Kong’s Avenue of Stars, Showcasing 
Its Premium Beverage Portfolio

The event featured immersive Hong Kong-themed settings, interactive experiences,
and a range of premium healthy beverages, attracting large crowds of residents and
tourists. Photo opportunities, beverage tastings, and visitor engagement remained
busy throughout the day, allowing participants to experience the brand and its products
up close. The enthusiastic response reinforced CR Beverage’s warm, quality-focused
brand image and marked a new stage in the company’s localized development in Hong
Kong.

**Full Product Portfolio Debut, Expanding Healthy Beverage Options in Hong Kong**

CR Beverage showcased its full lineup of premium products at the event. Alongside
its well-known C’estbon purified water, the company also introduced healthy beverage
brands including Zhi Ben Qing Run and Zuo Wei Cha Shi, offering consumers a wider
range of healthier drink options.

C’estbon purified water has become a popular everyday choice for consumers. Backed
by 40 years of expertise, it maintains high standards of safety and purity, making
it suitable for a wide range of occasions, including home, commuting, outdoor activities,
and social gatherings. Inspired by traditional Chinese wellness culture and regional
flavors, Zhi Ben Qing Run combines classic recipes with familiar tastes. Its chrysanthemum
tea offers a naturally sweet, refreshing finish without being overly rich. The mild
formula is suitable for all ages and has long been enjoyed as a traditional drink
for cooling, relieving dryness, and balancing rich foods. Zuo Wei Cha Shi is brewed
from real tea leaves and contains zero sugar and zero calories while preserving 
the tea’s natural aroma. Its Rock Tea delivers a smooth mineral character, Tieguanyin
offers a rich orchid fragrance, and Jasmine Tea blends delicate floral notes with
refreshing tea flavor. The product range reflects growing consumer demand for healthier
lifestyles and provides more choices for health-conscious customers.

Over the years, CR Beverage has maintained a stringent quality management system
to ensure product safety. The company has steadily expanded its presence in the 
local market while focusing on product quality, earning recognition from both the
industry and consumers.

**C’estbon Shining at Victoria Harbour, Presenting a New Brand Image in Hong Kong**

The opening ceremony also marked the lighting of CR Beverage’s outdoor billboard
in Hong Kong, echoing the theme "Starlight Shines on Hong Kong, C’estbon Brings 
Better Moments." The campaign represents the company’s latest effort to deepen its
presence in the Hong Kong market and connect more closely with local consumers. 
Leveraging the iconic setting of Victoria Harbour, the company created an immersive
themed experience that brought the brand beyond retail outlets and into the city’s
streets. Through a youthful image centered on purity, vitality, and warmth, CR Beverage
aims to strengthen C’estbon’s presence in Hong Kong, build stronger connections 
with local consumers, and further enhance its localized brand identity.

**Deeply Engaging with Local Life, C’estbon** **Brings Fresh Energy to Hong Kong**

In recent years, CR Beverage has continued to launch brand campaigns tailored to
younger consumers and the local market, integrating its products into everyday life
in Hong Kong. Its 2025 CR Beverage Colorful Brand Pavilion has combined diverse 
beverage experiences with Hong Kong lifestyle aesthetics, moving beyond the traditional
beverage retail model to create a popular social and lifestyle destination for local
residents through immersive experiences.

CR Beverage has also served as the title sponsor of the Hong Kong Bulls basketball
team for three consecutive years, actively supporting local sports. The company 
has accompanied the team throughout its three straight National Basketball League
championships while contributing to the development of Hong Kong’s sports and cultural
sectors with a youthful and energetic brand image.

Looking ahead, CR Beverage will continue to expand its presence in Hong Kong and
serve local consumers. The company will keep pace with local consumption trends 
and growing demand for healthier products, further optimize its product portfolio,
develop beverages that better suit Hong Kong consumers’ lifestyles, integrate more
deeply into everyday life in the city, and support better living through high-quality
products and attentive service.

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