# Dragonpass Showcases AI-Powered Travel Experiences and Member Engagement Solutions at ITB Asia 2026

- Link: https://www.thailand-business-news.com/pr-news/dragonpass-showcases-ai-powered-travel-experiences-and-member-engagement-solutions-at-itb-asia-2026
- Published: 2026-10-29T11:33:00+07:00
- Author: PR Newswire

SINGAPORE, Oct. 29, 2026 /PRNewswire/ — Dragonpass, a global travel and lifestyle
platform and membership solutions provider, participated in ITB Asia 2026, held 
from 21 to 23 October at Marina Bay Sands, Singapore. The event provided an opportunity
for Dragonpass to connect with industry stakeholders across the travel value chain
and explore new partnership opportunities to deliver more connected travel and lifestyle
experiences.

Under the theme "Experiences in Motion: Human-Centred Design in Travel & Tourism",
the event brought together more than 1,000 exhibiting brands and industry leaders
to explore the future of travel and tourism. Dragonpass showcased its integrated
travel ecosystem, highlighting how premium services, member engagement and AI-driven
personalisation can create greater value for partners and travellers.

[⌊Dragonpass Showcases AI-Powered Travel Experiences and Member Engagement Solutions
at ITB Asia 2026⌉⌊Dragonpass Showcases AI-Powered Travel Experiences and Member 
Engagement Solutions at ITB Asia 2026⌉[
Dragonpass Showcases AI-Powered Travel Experiences
and Member Engagement Solutions at ITB Asia 2026

**Connecting Partners Across the Travel Ecosystem**

With 20 years of experience, Dragonpass demonstrated how it transforms travel benefits
into long-term customer loyalty for corporate partners worldwide, bringing together
airlines, airports, hotels and travel service providers to create more connected
experiences across the journey.

Its integrated solutions span premium travel services, including first-class services,
airport transit and flight delay assistance, alongside targeted member engagement
through premium privileges, daily engagement and miles redemption. By connecting
these services with partners’ existing membership programmes, Dragonpass helps make
benefits more accessible and relevant to members, encouraging ongoing engagement
beyond individual transactions.

Through co-branded lounges, dedicated counters and co-branded events, Dragonpass
also enables partners to extend their brand presence into the airport environment
and build more valuable connections with their members.

**Reimagining Member Experiences for Interest-Driven Travel**

As travel patterns evolve, interest-driven travel is creating new opportunities 
for membership programmes to move beyond benefit redemption towards more personalised,
experience-led engagement.

"One of the most noticeable changes we see is that people are increasingly travelling
around their interests — whether it’s flying to another city for a concert, a sporting
event, a food experience or an art exhibition," said Jane Zhu, Co-founder and CEO
of Dragonpass.

"AI allows us to connect membership benefits with these real-life journeys, helping
travellers discover relevant services when planning a trip and access available 
lounge or privileges at the airport. The opportunity is to move beyond simply offering
benefits to showing members how those benefits can enrich their travel and lifestyle
experiences," she added.

As Dragonpass continues to expand its global ecosystem, the company is focused on
using AI to deepen member relationships, connect more partners across the travel
and lifestyle value chain, and transform membership benefits into meaningful experiences
throughout the journey.

**About Dragonpass**

Established in 2005, Dragonpass is a leading global travel and lifestyle platform,
providing premium benefits and experiences to more than 40 million members worldwide.
Its growing ecosystem spans travel, health and wellness, lifestyle and entertainment,
with a global network covering more than 140 countries and regions and partnerships
with more than 800 enterprises.

For more information, please visit [www.dragonpass.com](https://www.dragonpass.com/).

Dragonpass Brand & Marketing
Email:[brandmarketing@dragonpass.com](https://www.thailand-business-news.com/pr-news/brandmarketing@dragonpass.com)

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**Read the original article :** [Dragonpass Showcases AI-Powered Travel Experiences and Member Engagement Solutions at ITB Asia 2026 ](http://www.prnasia.com/story/archive/5084322_AE84322_0?rand=184833)