# Elkem Silicones becomes Bluestar Silicones, unveiling its identity for the next chapter

- Link: https://www.thailand-business-news.com/pr-news/elkem-silicones-becomes-bluestar-silicones-unveiling-its-identity-for-the-next-chapter
- Published: 2026-06-23T13:00:00+07:00
- Author: PR Newswire

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_The company returns to a well-established brand name, while introducing a new visual
identity and reaffirming continuity for customers, partners and stakeholders_

LYON, France, June 23, 2026 /PRNewswire/ — Elkem Silicones today announced its rebranding
as Bluestar Silicones, marking a major milestone in the company’s transition following
the closing of the acquisition by Bluestar of the majority of Elkem’s silicones 
division on April 30, 2026.

To view the Multimedia News Release, please click:  
[https://www.multivu.com/elkem-silicones/9405351-en-becomes-bluestar-silicones-unveiling-identity-next-chapter](https://www.multivu.com/elkem-silicones/9405351-en-becomes-bluestar-silicones-unveiling-identity-next-chapter)

Reviving Bluestar Silicones, the name the business held from 2007 to 2017, reconnects
the company with a globally recognized and industry-leading brand, while the new
visual identity, including the tagline "Living the difference," expresses its forward-
looking ambition and distinct position in the silicones market.

"Returning to the Bluestar Silicones name reconnects us with an established brand
and a recognized heritage while expressing our renewed ambition for the future,"
said Sandy Chen, Head of Bluestar Silicones. "This is both a continuity move and
a step forward for our company, our people, our customers and our partners."

The announcement marks the beginning of a phased transition that will steadily progress
over the next several months as the new identity is progressively deployed across
touchpoints and geographies.

For customers and partners, the transition is designed to be seamless, with the 
same reliable operations, products and relationships in place, while opening the
way for renewed ambitions in innovation, capabilities and sustainable growth. Manufacturing
sites, production processes, raw materials, product names, and commercial trademarks
will remain unchanged.

"Bluestar’s ambition is to build on the company’s strong industrial, scientific 
and commercial foundation to further invest in its development as a leading global
player, while continuing to serve customers with the proximity, agility, market 
understanding and application expertise they have come to know us for," Sandy Chen
added.

**About Bluestar Silicones**
Bluestar Silicones is a world-leading, fully integrated
silicone manufacturer, harnessing more than 80 years of silicone chemistry experience
and application development expertise. The company delivers innovative, essential
silicone solutions across a broad range of industries, including mobility, safety,
electronics, energy, aerospace, healthcare, personal care, construction, textile
and release coatings. With 11 manufacturing sites across four continents and about
3,500 employees worldwide, including around 400 research and development scientists,
Bluestar Silicones combines global scale and market proximity, with stellar application
expertise and innovation capabilities, to help its customers around the world meet
their next technical and sustainability challenges. Bluestar Silicones is committed
to enabling its people and partners to live the difference and opening brighter 
horizons ahead.

[**www.bluestarsilicones.com**](http://www.bluestarsilicones.com/) 

**Media contact**

Quentin Clair
Bluestar Silicones[quentin.clair@elkem.com](https://www.thailand-business-news.com/pr-news/quentin.clair@elkem.com)

Video – [https://mma.prnasia.com/media2/2997190/Bluestar_Silicons.mp4](https://mma.prnasia.com/media2/2997190/Bluestar_Silicons.mp4)

 

 [https://static.prnasia.com/pro/fec/jwplayer-7.12.1/jwplayer.js](https://static.prnasia.com/pro/fec/jwplayer-7.12.1/jwplayer.js)
jwplayer.key=”3Fznr2BGJZtpwZmA+81lm048ks6+0NjLXyDdsO2YkfE=”

  

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com/media2/2997190/Bluestar_Silicons.mp4’, image: ‘https://mma.prnasia.com/media2/
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 [⌊Bluestar Silicones new brand – prototype of key visuals⌉](https://mma.prnasia.com/media2/2997191/BlueStar_Prototype_KeyVisuals.jpg?p=medium600)

Bluestar Silicones new brand – prototype of key visuals

 

 

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**Read the original article :** [Elkem Silicones becomes Bluestar Silicones, unveiling its identity for the next chapter ](http://www.prnasia.com/story/archive/4986075_AE86075_0?rand=184833)