# ETERNITYX EXPANDS REGIONAL GROWTH MOMENTUM THROUGH VIETNAM INDUSTRY COLLABORATION FOCUSED ON CHINESE CONSUMER DEMAND

- Link: https://www.thailand-business-news.com/pr-news/eternityx-expands-regional-growth-momentum-through-vietnam-industry-collaboration-focused-on-chinese-consumer-demand
- Published: 2026-05-18T14:21:00+07:00
- Author: PR Newswire

**_In partnership with Cision PR Newswire, EternityX convenes Vietnam business leaders
to explore the next phase of cross-border growth through AI-driven audience intelligence
and strategic communications._[DOWNLOAD IMAGES](https://drive.google.com/drive/folders/1lNNIKJdbT6K9TJMBqm9Fj7AahpeGtO9s)

HONG KONG, SINGAPORE, and HO CHI MINH CITY, Vietnam, May 18, 2026 /PRNewswire/ —
EternityX, the AI-powered marketing technology company helping brands connect with
Chinese audiences globally, co-hosted with Cision PR Newswire an exclusive executive
workshop in Vietnam focused on unlocking new growth opportunities driven by rising
Chinese consumer demand across Southeast Asia.

Titled **_"Winning Chinese Audiences for Vietnam: Driving Awareness, Demand, and
Business Growth,"_** the executive workshop brought together senior leaders from
Vietnam’s Tourism, Hospitality, Property, Food & Beverage, Beauty, and Communications
Sectors to exchange insights on how brands can better engage Chinese consumers through
localised storytelling, data-driven strategies, and AI-enabled marketing solutions.

The collaboration reflects EternityX’s continued regional growth momentum and deepening
engagement with Southeast Asia’s evolving business ecosystem, as brands increasingly
seek strategic partners capable of navigating China’s highly dynamic digital and
consumer landscape.

**Unlocking the Next Wave of Cross-Border Growth**

As Chinese outbound travel and consumption continue to recover across Asia Pacific,
Vietnam is emerging as one of the region’s most attractive destinations for Tourism,
Lifestyle, And Investment. Against this backdrop, the workshop provided a platform
for industry leaders to explore how Vietnamese brands can translate growing Chinese
consumer interest into long-term business value.

**Charlene Ree, CEO & Founder of EternityX,** stated: _"Across Asia Pacific, brands
are increasingly seeking more sophisticated, AI-driven approaches to engage Chinese
consumers as cross-border commerce and digital connectivity continue to evolve at
pace. Our expanding footprint across Southeast Asia reflects the growing demand 
for integrated, insight-led growth solutions that combine AI-powered technology,
strategic consultancy, and deep market understanding, while building long-term ecosystem
partnerships that help brands navigate complexity, unlock new growth opportunities,
and scale sustainably across international markets." _

**Decoding the Evolving Chinese Consumer Landscape**

As keynote speaker, Deric Wong, Global Chief Business Officer of EternityX, shared
insights during his presentation, **"****_Chinese Audience Insights & Solutions 
for Impactful Results,"_** drawing from EternityX’s experience supporting more than
1,000 regional and global brands in cross-border marketing initiatives.

The session explored shifting Chinese consumer behaviours, including the rise of
experience-led spending, digital-first discovery journeys, and the growing influence
of platforms such as Douyin, Xiaohongshu, and WeChat in shaping travel, lifestyle,
and purchasing decisions.

Deric noted that while Chinese consumer interest in Vietnam continues to grow, many
brands still face challenges building meaningful visibility and engagement within
China’s highly localised digital ecosystem.

Deric Wong said, _"Vietnam’s strong entrepreneurial culture and globally minded 
business community make it one of Southeast Asia’s most exciting growth markets.
As Chinese consumer demand for Vietnam continues to rise, brands now have an opportunity
to translate market interest into long-term commercial impact. Success today requires
more than awareness — it demands precision, localisation, and the ability to engage
consumers meaningfully across China’s highly dynamic digital ecosystem. Supported
closely by EternityX’s Thailand team and broader regional expertise, we are well
positioned to help Vietnamese brands accelerate growth through AI-powered audience
intelligence and performance-led cross-border marketing strategies."_

**Building Brand Authority Through Strategic Communications**

The workshop also featured insights from **Giang Nguyen, Director of Sales & Strategic
Partnerships at Cision PR Newswire Vietnam**, who spoke on the growing importance
of strategic communications and localized content in building long-term brand credibility
among Chinese audiences.

Drawing from campaigns spanning Tourism Promotion, Travel Partnerships, And Integrated
Destination Marketing initiatives, Giang highlighted how sustained media visibility
and culturally aligned storytelling are becoming increasingly important in influencing
consumer trust and purchase intent.

_"As brands compete for attention in an increasingly fragmented digital landscape,
credibility and cultural relevance have become critical differentiators," said Giang
Nguyen. "Through strategic communications, localized narratives, and trusted media
distribution, brands can build stronger emotional connections with audiences and
create lasting market impact across borders,"_ she added.

**From Industry Dialogue to Regional Ecosystem Collaboration**

The workshop concluded with an interactive executive dialogue session, where participating
brands discussed practical challenges surrounding Chinese social media engagement,
audience localization, content strategy, and cross-border digital operations.

The strong industry participation underscored growing demand for actionable market
intelligence and integrated growth solutions that help brands navigate China’s evolving
consumer ecosystem with greater confidence and precision.

The event reflects EternityX’s continued leadership in APAC as a trusted partner
for brands navigating the Chinese consumer landscape through AI-powered marketing
intelligence, strategic consultancy, and cross-border growth solutions.

With an expanding global footprint and deep expertise across Asia’s evolving digital
ecosystem, EternityX continues to empower brands to strengthen their international
presence, build meaningful engagement with Chinese audiences, and unlock sustainable
growth opportunities in an increasingly connected global economy.

**About EternityX Marketing Technology**

EternityX Marketing Technology equips brands and businesses to master the realm 
of Chinese audiences through the Power of Three – PilotX, NaviX, and MediaX. These
cutting-edge, AI‑driven solutions provide data‑driven insights and precise targeting
that help brands connect with profitable audiences in key markets and beyond, powering
cross‑border marketing campaigns for over 1,000 brands. By leveraging an AI‑driven
MarTech platform, omnichannel media reach, and strategic consultancy services, EternityX
acts as a bridge between East and West, enabling brands to thrive in a rapidly evolving
digital ecosystem.

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  |  This article was produced by Cision PR Newswire, our trusted news partner. The views expressed and the content presented here are solely those of the author and may not fully reflect the opinions of Thailand Business News. |

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