# European Travel Media and Influencers' Hainan Tour kicks off in Haikou

- Link: https://www.thailand-business-news.com/pr-news/european-travel-media-and-influencers-hainan-tour-kicks-off-in-haikou
- Published: 2026-05-27T17:26:00+07:00
- Author: PR Newswire

HAIKOU, China, May 27, 2026 /PRNewswire/ — A news report from chinadaily.com.cn:

The Nihao China: European Travel Media and Influencers’ Hainan Tour was officially
launched in Haikou, capital of China’s southernmost Hainan province on May 25. The
program is an immersive eight-day journey to explore the wonders of Hainan.

Organized by the Bureau of International Exchange and Cooperation of China’s Ministry
of Culture and Tourism along with the Hainan Provincial Department of Tourism, Culture,
Radio, Television and Sports, the event brings together 24 travel journalists and
influencers from across Europe, including Italy, Spain, the United Kingdom, France,
Germany and Switzerland.

[⌊European travel media and influencers visit Qilou Old Street in Haikou, Hainan
province.⌉⌊European travel media and influencers visit Qilou Old Street in Haikou,
Hainan province.⌉[
European travel media and influencers visit Qilou Old Street 
in Haikou, Hainan province.

On the evening of May 25, a Hainan Night promotional event was held in Haikou. The
organizers provided the guests with an in-depth look into what makes Hainan a standout
destination for international tourism and tropical island getaways. Hainan features
a forest coverage of 62.1 percent, a 1,944-kilometer coastline, a 99.4-percent clear-
air rate, and a visa-free policy for travelers from 86 countries.

Over the next few days, they will explore various cities and counties such as Haikou,
Wenchang, Qionghai, Wanning, Baoting and Sanya. There, they’ll get firsthand experiences
of Hainan’s diverse tourism offerings.

They’ll stroll through Haikou’s Qilou Old Street to soak up the historical charm
of the Nanyang-style architecture, visit the Boao Lecheng International Medical 
Tourism Pilot Zone to learn about world-class health services, take in the scenic
views of mountains and the sea from the Shimei Bay tourist highway in Wanning — 
and feel the tingling excitement of surfing at Riyue Bay in Wanning.

Hainan has a well-established flight network, with over 300 international flight
routes through its major airports in Haikou, Sanya and Qionghai — making it easily
accessible via hubs like Hong Kong, Beijing and Shanghai.

The eight-day journey aims to showcase the unique charms of sunny Hainan to a broader
international audience through the perspectives of European media and bloggers.

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