# EXEED Debuts RX Concept at Brand Night, Marking a New Chapter in Its European Strategy as a Premium New Energy Technology Brand

- Link: https://www.thailand-business-news.com/pr-news/exeed-debuts-rx-concept-at-brand-night-marking-a-new-chapter-in-its-european-strategy-as-a-premium-new-energy-technology-brand
- Published: 2026-04-27T14:55:00+07:00
- Author: MarketersMEDIA Newswire

Wuhu, Anhui, China, April 27, 2026 — Beijing, China, April 24 — EXEED Brand Night
was held under the theme “Momentum Forward.” Guided by its brand philosophy of Avant-
Garde design, Performance, and Cutting-Edge Tech, EXEED unveiled the all-new RX 
Concept. At this pivotal moment in the launch of its European strategy, the brand
welcomed more than 200 leading dealers, industry partners, and media representatives
from key global markets including Europe, the Middle East, and Southeast Asia. The
event marked a new chapter in EXEED’s global development.

 **From Explorer to Leader: EXEED’s Decade-Long Evolution and European Strategy**

 Upon entering the Beijing Shengbai Art Center, guests were greeted by a thoughtfully
curated “Decade in Review” gallery showcasing EXEED’s journey since its debut at
the 2017 Frankfurt Motor Show. From the debut of its first model, the TX, to an 
expanding new energy lineup that now includes the LX, VX, RX, ES, and ET, EXEED 
has consistently grounded its global expansion in Avant-Garde design, Performance,
and Cutting-Edge Tech — integrating this brand philosophy into every stage of its
global journey.

![](https://storage.googleapis.com/mmstudio-images/gallery/HBLxTo8OvLX8L90ttK5O7yL9wIH3/
89189976-1777276562-1.jpg)

 Today, EXEED has established a presence across 29 countries and regions worldwide,
serving more than 500,000 premium users while evolving from a premium Chinese automotive
brand into a global luxury new energy technology brand. This time-spanning brand
narrative is not only a tribute to EXEED’s past explorations, but also a strategic
rallying call for the decade ahead. It underscores EXEED’s resolute commitment to
building a forward-looking product lineup defined by luxury, performance, and new
energy technology amid the profound transformation of the global automotive industry.

 Looking ahead, EXEED is accelerating its global expansion with Europe as a strategic
cornerstone. Throughout 2026, the brand will enter a number of highly regulated 
markets, including Poland, Norway, Denmark, Sweden, Switzerland, and Spain. With
a continued focus on channel development and user experience, EXEED is further strengthening
its presence in the global premium new energy vehicle market.

 Meanwhile, the Brand Night showcased five production and Concept vehicles — the
ES in Le Mans-inspired livery, ES GT, EX7, RX Concept, and ET8 Concept — offering
guests an immersive experience of “Avant-Garde” artistic luxury. A highlight of 
the evening was “Perpetua,” EXEED’s signature family design language created by 
designer Christos Pavlidis, who previously worked with brands including Ferrari.
Drawing inspiration from the myth of Atlantis and the dynamic rhythm of ocean waves,
Perpetua infuses automotive design with the ceaseless power and fluid motion of 
the sea. During the event, Christos elaborated on how this design philosophy takes
on distinct expressions across different models, emphasizing that the true value
of design lies in creating a tangible luxury experience.

![](https://storage.googleapis.com/mmstudio-images/gallery/HBLxTo8OvLX8L90ttK5O7yL9wIH3/
89189976-1777276562-2.jpg)

 **RX Concept Global Debut: Redefining Luxury Design Through “Fluid Sculpture”**

 One of the highlights of the Brand Night was the global debut of the all-new EXEED
RX Concept. From the very beginning of the design exploration, Christos Pavlidis
and his team focused on creating fluid body proportions and sculptural surfaces.
The RX Concept’s front daytime running lights carry forward the visual language 
of the ES GT. The design team also incorporated three-dimensional jewel-like elements
into the refined front grille, creating a seamless borderless effect that gradually
dissolves toward the sides. At the rear, a programmable Intelligent Swarm Display(
ISD) lends the vehicle a distinctive technological character.

 In terms of proportions, the RX Concept was conceived as a visually harmonious 
work of art, with meticulously crafted lines that guide the eye in a natural, flowing
motion. The front daytime running lights seamlessly extend into the side shoulder
line before flowing into the taillights. Meanwhile, a bold, sculptural surface stretches
from the front fenders to the rear, balancing muscular presence with fluid motion.

 The global debut of the RX Concept is not only a continuation of the “Perpetua”
family design language, but also a bold exploration of the future of luxury mobility.
With its sculptural exterior design and intelligent detailing, the RX Concept showcases
EXEED’s forward-looking approach to product portfolio expansion and sets a clear
direction for the brand’s design evolution in the decade ahead.

With a decade of brand history and the global debut of the RX Concept, EXEED has
clearly defined a design-driven development path toward brand elevation. As more
than 200 global partners witnessed the debut of the new model, EXEED’s commitments
to luxury, performance, and new energy technology have been translated into tangible
product capabilities. Standing at the dawn of a new decade, EXEED is accelerating
its global market expansion and advancing its European strategy — ushering in a 
new chapter in brand development driven by its “Momentum Forward” philosophy.

Contact Info: 
Name: Xueting LiEmail: [Send Email](https://send.releasecontact.com/89189976)
Organization: EXEED InternationalWebsite: [https://www.exeedinternational.com/](https://www.exeedinternational.com/)

Release ID: 89189976

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**Source** : [EXEED Debuts RX Concept at Brand Night, Marking a New Chapter in Its European Strategy as a Premium New Energy Technology Brand](https://news.marketersmedia.com/exeed-debuts-rx-concept-at-brand-night-marking-a-new-chapter-in-its-european-strategy-as-a-premium-new-energy-technology-brand/89189976?rand=206000)

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