# Family Offices are Becoming One of the Most Powerful Forces in Hospitality Investment in Asia-Pacific, Questex's IHIF Asia Highlights Growing Influence of Private Capital

- Link: https://www.thailand-business-news.com/pr-news/family-offices-are-becoming-one-of-the-most-powerful-forces-in-hospitality-investment-in-asia-pacific-questexs-ihif-asia-highlights-growing-influence-of-private-capital
- Published: 2026-09-11T05:00:00+07:00
- Author: PR Newswire

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HONG KONG, Sept. 11, 2026 /PRNewswire/ — Hospitality has become the top real estate
asset class for family office capital in Asia-Pacific, highlighting the sector’s
growing appeal to private investors. [IHIF Asia](http://www.ihifasia.com/) supports
this increasingly important investor segment with dedicated content and networking
opportunities for family offices and family office-owned property groups.

 [⌊Family Offices are Becoming One of the Most Powerful Forces in Hospitality Investment in Asia-Pacific, Questex’s IHIF Asia Highlights Growing Influence of Private Capital⌉](https://mmx.prnasia.com/media/MS1983902/20260908135815EDT_image_1.jpg?id=OA2936396&p=medium600)

Family Offices are Becoming One of the Most Powerful Forces in Hospitality Investment
in Asia-Pacific, Questex’s IHIF Asia Highlights Growing Influence of Private Capital

According to Knight Frank’s Wealth Report 2025, 44% of 150 family offices surveyed
said they plan to increase their exposure to real estate over the next 18 months."
Family office capital represents an increasingly formidable investor base, with 
the ability to write cheques across a range of asset classes and geographies, both
debt and equity," says Cody Bradshaw, Group CEO, Hotels at L+R.

The session "Inside Family Office Capital: Decision Frameworks and Deal Strategy"
will dive into how family offices evaluate deals, deploy capital and shape pricing
across the region. It will be presented by Richard Zen, Founder & Managing Partner,
Trivium Asset Management and moderated by Candice Wu, Co-Founder, Tigris Family 
Office.

Plus, a networking session on 17 Sep, the second day of the event, will unite attending
family offices and family office-owned property leaders in a lounge setting. Attendees
will have the chance to exchange perspectives on hospitality investment and connect
with peers.

"There is a growing influence of family office capital in the Asia-Pacific hospitality
industry," said IB Saravanan, Vice President, Questex Asia. "IHIF Asia is creating
an exclusive platform for these investors to connect, share insights and explore
opportunities across the region."

[Hospitality Investor](https://www.hospitalityinvestor.com/)‘s latest report, [The Family Office Report 2026 – APAC](https://www.ihifasia.com/ihifasiacom/ihif-asia-family-office-report),
showcases why and where family office capital is headed next. Access the exclusive
report [here](https://www.ihifasia.com/ihifasiacom/ihif-asia-family-office-report).

**The Industry Gathers in Hong Kong to Explore What’s Next for Asia Hospitality**

IHIF Asia will take place 16-18 September 2026 at Regent, Hong Kong, bringing together
more than 500 investors, owners, operators, developers and hospitality brands to
explore the region’s next phase of growth.

Register to attend IHIF Asia [here](https://www.ihifasia.com/ihifasiacom/registration).

For media registration, contact Meryl Franzman at [mfranzman@questex.com](https://www.thailand-business-news.com/pr-news/mfranzman@questex.com).

**About Questex**

Questex fuels exceptional business connections—where **every buyer and seller interaction
matters**. Through **live events** enriched with **data insights** and **active****
year-round** **digital communities**, we deliver **measurable results.** It happens
here.

**Media ContactMeryl Franzman
IHIF Asia[mfranzman@questex.com](https://www.thailand-business-news.com/pr-news/mfranzman@questex.com)

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**Read the original article :** [Family Offices are Becoming One of the Most Powerful Forces in Hospitality Investment in Asia-Pacific, Questex's IHIF Asia Highlights Growing Influence of Private Capital ](http://www.prnasia.com/story/archive/5042899_AE42899_0?rand=184833)