# Fashion Summit (HK) 2026 "Code the Fashion Forward" at the Hong Kong Palace Museum: Global Fashion Leaders, Innovators, and Local Design Talents Gather, Sharing Insights to Co-create a Green and Smart New Chapter in Fashion

- Link: https://www.thailand-business-news.com/pr-news/fashion-summit-hk-2026-code-the-fashion-forward-at-the-hong-kong-palace-museum-global-fashion-leaders-innovators-and-local-design-talents-gather-sharing-insights-to-co-create-a-green
- Published: 2026-09-11T16:39:00+07:00
- Author: PR Newswire

HONG KONG, Sept. 11, 2026 /PRNewswire/ — Organised by the Clothing Industry Training
Authority (CITA) and sponsored by the Cultural and Creative Industries Development
Agency (CCIDA) of the Government of the Hong Kong Special Administrative Region,
the "Fashion Summit (HK) 2026" was successfully held on 3 September 2026, at the
Hong Kong Palace Museum in the West Kowloon Cultural District. As one of the flagship
programmes of this year’s "Hong Kong Fashion Fest", this world-class fashion extravaganza
gathered top global fashion groups, innovators, international environmental organisations,
as well as leaders and decision-makers from various sectors. Under the theme "Code
the Fashion Forward", the Summit focused on how sustainable design, Artificial Intelligence(
AI), and innovative business models can integrate at a critical crossroads where
the fashion industry navigates digital transformation and environmental responsibility.
It explored how AI can be incorporated into the world of craftsmanship with a more
humanistic perspective, driving global fashion towards a greener and smarter future.

Mr. Raistlin Lau, JP, Under Secretary for Culture, Sports and Tourism of the Hong
Kong Special Administrative Region, said in his welcoming remarks that since its
inaugural edition in 2017, the Fashion Summit (HK) has continuously received strong
support from the Cultural and Creative Industries Development Agency (CCIDA) under
the Culture, Sports and Tourism Bureau. It is truly encouraging to see how this 
conference has gone from strength to strength over the years, having expanded not
only in scale but also in influence and international standing. Today, the Fashion
Summit (HK) has become a leading platform where industry leaders, innovators, and
designers come together to exchange ideas, explore opportunities, and advance sustainable
fashion.

Mr. Lau noted that this year’s theme, "Code the Fashion Forward", is both timely
and thought-provoking, as the fashion industry has entered a new era shaped by technology,
including the growing use of big data and AI. He highlighted that technology should
not only drive business growth but also help the industry move forward with greater
sustainability. At the same time, he believed that the most crucial components in
the heart of fashion remain deeply human, namely, creativity, craftsmanship, and
storytelling. Hong Kong enjoys a unique advantage in this regard; here, innovation
and tradition do not compete but complement each other.

He further pointed out that this spirit of blending tradition with innovation is
fully reflected in the lineup of today’s six panel discussions. Speakers explored
how data, technology, and creative media are transforming the fashion industry, 
sharing insights on a wide range of topics covering agile consumer models, AI-enabled
green retail strategies, the enduring legacy of sartorial tailoring, as well as 
the growing influence of fashion storytelling from screen to wardrobe. He thanked
all speakers for contributing their valuable insights and expressed his confidence
that the conference will generate fresh ideas, deepen collaboration, and help shape
a more innovative and sustainable future for fashion.

In his welcoming remarks, Mr. Roger Chan, Chairman of the Clothing Industry Training
Authority (CITA), pointed out that AI is unlocking new opportunities in the fashion
industry—from personalisation and digital design to virtual showcases and creative
storytelling. This year’s theme, "Code the Fashion Forward", reflects that the future
of fashion must be shaped with clear intention, responsibility, and innovation. 
He noted that the word "Code" represents not only digital technology but also a 
new design language, a fresh operational mindset, and a renewed commitment to transforming
the fashion industry towards a more sustainable and meaningful future.

Mr. Chan expressed his honour in welcoming distinguished speakers, industry leaders,
innovators, designers, and experts from around the world to this Summit, sharing
their insights on combining technology, creativity, craftsmanship, culture, and 
sustainability to address the major challenges facing the industry today. As an 
industry, we must not use technology solely for speed and convenience; we must utilise
it to reduce waste, minimise environmental impact, enrich product value, and inspire
more thoughtful consumption models. He further hoped the Summit would inspire everyone
to imagine boldly, innovate responsibly, and lead the future of fashion with a clear
purpose.

Hon. Sunny Tan, BBS, Member of the HKSAR Legislative Council (Textiles & Garment)
and Chairman of the Steering Committee of Fashion Summit (HK) 2026, kicked off the
Summit. In his keynote speech, he stated that the HKSAR Government is determined
to develop "Ten Centres, Two Hubs, One Highland", among which the directions of 
a talent centre, supply chain management, and sustainable development are closely
related to the textile, apparel, and fashion industries. He emphasised that Hong
Kong, with its unique international Chinese network, well-established ecosystem,
and strong manufacturing heritage, is fully equipped to become a global fashion 
and creative hub.

Centred around the core theme "Code the Fashion Forward", the Fashion Summit (HK)
International Conference gathered luminaries from Hong Kong and around the world
across 6 panel discussions and 4 professional talks to exchange the latest fashion
trends, innovative technologies, solutions, and opportunities. Together with various
industry stakeholders, they explored the possibilities in fashion. Guided by world-
class speakers, participants delved into the application of AI in design, brand 
strategy, retail innovation, consumer data analysis, and product lifecycle optimisation.
They also reflected on how technology can help the industry reduce waste and enhance
efficiency while preserving craftsmanship and humanistic spirit.

Among them, the first heavyweight panel discussion in the morning, titled "Future
Consumption: From Data Insights to Agile Fashion Business Models", was moderated
by Dr. Christina Dean, Founder & Board Chair of REDRESS. Joined by Mr. Diego Dultzin,
Co-Founder of OnTheList; Mr. Wei Li, Chief Economist (Northeast Asia) of Mastercard
Ltd.; Ms. Natalie Wang, Founder of a Fashion Brand; and Ms. Chloe Yu, Senior Manager(
Business Development – Hong Kong, Macau, Taiwan & Southeast Asia) of Tmall Global,
Taobao & Tmall Group of Alibaba, the panel explored how data insights are reshaping
consumer behaviours and driving companies to formulate agile fashion business strategies.

The afternoon sessions of the Summit covered a diverse range of forward-looking 
topics, focusing on retail innovation, craftsmanship heritage, and sustainable development.

**Retail Innovation and a Green Future: Mr. Kevin Choi, Global Marketing Director,
Brands & Retailing at Tessellation Group; Ms. Emma Liao, Senior Advisor of Warburg
Pincus; and Dr. Charleston Sin, Head of AI and Data of Hong Kong Science & Technology
Parks (HKSTP), explored "Retail Innovation: AI-Driven Brand Strategy for a Greener
Future", analysing the critical role of AI in driving sustainable brand development.

**Heritage and Breakthrough of Traditional Craftsmanship:The panel discussion "How
Century-old Craftsmanship Brands can get back on Young People’s Radar through Street
Collabs" invited Mr. Worm Chau, Creative Director of Lee Kung Man, and Mr. Joe Wong,
Director of Triplet Investments Limited. Moderated by Prof. Magnum Lam, Assistant
Professor of the School of Fashion and Textiles at The Hong Kong Polytechnic University,
they shared successful experiences of rejuvenating traditional brands. Furthermore,
Mr. Juri Di Silverio, APAC Chief Tailor of top brand BRIONI, and Mr. Geoffrey Shin,
Co-founder & Master Tailor of Ascottage, supported by Mr. Alan See, Chairman of 
the Hong Kong Sartorial Association, discussed the artisanal charm of high-end bespoke
menswear under the theme "Tailoring is Art".

**Driving Sustainable Practices and Design:Multiple international speakers delivered
thought-provoking professional talks. Footwear Designer Ms. Maria Nina Václavková
explored the sustainable challenges and solutions in footwear design; Ms. Pippa 
Small, Founder of Pippa Small Jewellery, shared insights on jewellery as empowerment;
and Mr. Rainer Roten, Group CEO of TESTEX AG, explained how to transform compliance
into a competitive advantage in the new era of the textile industry.

**Cross-media Storytelling and Cultural Resonance:The grand finale highlights included
the panel discussion "From Screen To Wardrobe: The Revolution of Storytelling", 
presented by the team from the TVB programme Amazing Cut. The champions of the first
and second seasons, Mr. Kev Yiu and Mr. Tiger Chung, alongside the programme’s judge
and Chairman of Fashion Farm Foundation Mr. Mayao Ma, host Ms. Crystal Fung, and
artiste/model Ms. Hilary Chong, joined the stage to share their insights.

Meanwhile, Ms. Angelica Leung, Deputy Head of Consumer & Hospitality of Invest Hong
Kong, moderated another panel discussion. She engaged with Dr. Robert Esser, Managing
Director International of Nest Designs, and Mr. Patrick McDowell, Founder & Creative
Director of PATRICK McDOWELL, to explore the topic: "In multi-cultural cities like
Hong Kong, how can a brand’s narrative remain culturally resonant while staying 
consistent globally?".

**Fashion Fever Continues with "Wear’s HK" Building a High-Efficiency Pop-up EcosystemAlthough
the "Fashion Summit (HK) 2026" has successfully concluded, the September fashion
fever is far from over! The public is invited to visit the "Wear’s HK" pop-up shop
series starting from 1 September to support local fashion design brands and experience
the boundless potential of 20 Hong Kong fashion design brands in person. "Wear’s
HK" is a fashion pop-up shop project organised by the Clothing Industry Training
Authority (CITA) and sponsored by the Cultural and Creative Industries Development
Agency (CCIDA) of the HKSAR Government. A series of pop-up shops are launched across
six prime fashion and shopping destinations in Hong Kong from 1 to 14 September 
2026, bringing the fashion vibe to various districts across the city.

The "Wear’s HK" pop-up shops are located at six prime locations: ifc mall, Harbour
City, Harvey Nichols Pacific Place, Hong Kong International Airport, Hysan Place,
and Festival Walk, featuring carefully selected retail spaces. These physical spaces
will closely connect multiple Hong Kong fashion designers with Gen Z, millennials,
and global consumers. By seamlessly integrating physical exploration with instant
purchasing, the pop-up shops will not only drive revenue but also help local fashion
designers expand their market reach, nurture top talent, and build a high-efficiency"
Wear’s HK" pop-up ecosystem.

At the same time, "Fashion Summit (HK) 2026" is concurrently holding a Hong Kong
fashion exhibition until 14 September on 1/F of Jardine House in Central, showcasing
sustainable fashion apparel meticulously crafted by these 20 local fashion brands.

  |

**Location**

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**Venue**

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**Operating Period**

  |

**Opening Hours**

  |  
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**ifc mall**

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Podium Level 1

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1–14 September

  |

11:00–20:00

  |  
 |

**Harbour City**

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Gateway Arcade, Atrium II

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1–14 September

  |

11:00–20:00

  |  
 |

**Harvey Nichols Pacific Place**

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Level 2, Pacific Place

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1–14 September

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11:00–20:00

  |  
 |

**Hong Kong International Airport (HKIA)**

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Shop 6T508C, Level 6 Departures Hall, Terminal 1 (Restricted Area)

  |

1–14 September

  |

07:00–23:00

  |  
 |

**Hysan Place**

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5/F Atrium

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2–13 September

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11:00–20:00

  |  
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**Festival Walk**

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LG2

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8–13 September

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11:00–20:00

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 |

**20 Featured Designers (In alphabetical order by brand name)****：**

Uia Kwok & K Cheang@ÆNRMOÚS、Gary Tsang@ARTY:ACTIVE、Jessica Lau & Walter Kong@Blind by JW、Derek Chan@DEMO、Doris Kath Chan@DorisKath、Max Tsang@IP-Axis Studio、Jesse Lee@JESSE LEE、Kev Yiu@KEV YIU、Kinyan Lam@KINYAN LAM、Toki Wong@Kowloon City Boy、Lorraine Tam@MOODLABBYLORRAINE、Natacha Van@Natacha Van、Christy Fok@NONOBO、Otto Tang@Oplus2、Alex Po & Derek Cheng@PONDER.ER、Mandy Fong@Szmannie、Calvin Chan & Joyce Kun@THE WORLD IS YOUR OYSTER、Tiger Chung@Tigerstrolling、TIMBEE LO@TIMBEELO、Kayan Lam@WHY

  |

  |

**FASHION SUMMIT (HK) 2026 Hong Kong Fashion Exhibition**

**Exhibition Date****: **1–14 September 2026

**Opening Hours****: **09:00 – 18:00

**Venue: **1/F, Jardine House, 1 Connaught Place, Central, Hong Kong

**Fee****: **Free of charge

  |

**About Fashion Summit (HK)**

Fashion Summit (HK) is an event organised by the Clothing Industry Training Authority(
CITA) with the Cultural and Creative Industries Development Agency of the Government
of the Hong Kong Special Administrative Region as the lead sponsor. It is an Asian
mega-event focused on "Sustainable Fashion" and serves as one of the flagship programmes
of the Hong Kong Fashion Fest. Since 2017, Fashion Summit (HK) has continually hosted
international conferences, convening key players from the fashion industry, renowned
academics, representatives of non-governmental organisations (NGOs), media, alongside
leaders and decision-makers from various sectors in Hong Kong. They gather to exchange
insights and ideas on the latest trends, innovative technologies, solutions, and
opportunities in sustainable fashion, working collaboratively to foster the sustainable
development of the fashion industry.

Under the theme "Code the Fashion Forward", the International Conference of Fashion
Summit (HK) 2026 was held once again at the Hong Kong Palace Museum in the West 
Kowloon Cultural District on 3 September this year. The fashion industry is currently
at a critical crossroads where "digital transformation" and "environmental responsibility"
intersect. Fashion Summit (HK) 2026 will delve into how sustainable design, Artificial
Intelligence (AI), and innovative business models can integrate to jointly shape
a fashion industry that is both smart and environmentally responsible.

Please visit: [https://www.fashionsummit.hk/](https://www.fashionsummit.hk/)

**About Wear’s HK**

"Wear’s HK" is a fashion pop-up shop project organised by the Clothing Industry 
Training Authority (CITA) and sponsored by the Cultural and Creative Industries 
Development Agency (CCIDA) of the Government of the Hong Kong Special Administrative
Region as a flagship programme of the Hong Kong Fashion Fest. A series of pop-up
shops will be launched across six prime fashion and shopping destinations in Hong
Kong from 1 to 14 September 2026, bringing the fashion vibe to various districts
across the city. The pop-up shops will be located at Harbour City, ifc mall, Harvey
Nichols Pacific Place, Hong Kong International Airport, Hysan Place and Festival
Walk — six prime locations featuring carefully selected retail spaces. These physical
spaces will connect 20 units of Hong Kong Fashion Designers with local fashionistas,
Gen Z, millennials, and global consumers. By seamlessly integrating physical exploration
with instant purchasing, the pop-up shops not only drive revenue but also help local
fashion designers expand their market reach, nurture talent, and build a high-efficiency"
Wear’s HK" pop-up ecosystem.

Please visit the official website: [https://wearshk.com/](https://wearshk.com/)

**About Hong Kong Fashion Fest**

Announced by the Hong Kong Special Administrative Region Chief Executive in the 
2023 Policy Address, "Hong Kong Fashion Fest" will be organised to develop Hong 
Kong into a fashion design hub in Asia. Through consolidating various fashion design
events and introducing innovative elements and affiliate activities annually, the
Hong Kong Fashion Fest promotes Hong Kong’s fashion and textile design brands and
boosts Hong Kong’s position as a prime destination for hosting mega cultural and
creative events. Under the theme "Rhythm of the Heart", the third edition of Hong
Kong Fashion Fest will be held from 1 to 14 September 2026 at various landmarks 
in Hong Kong. The event will bring together eight flagship programmes organised 
by six industry organisations and, for the first time, will be combined with CENTRESTAGE–
the annual fashion extravaganza organised by the Hong Kong Trade Development Council–
to generate stronger synergies. The event will attract fashion design industry players
from all over the world to come to Hong Kong; foster collaboration, innovation and
business opportunities; establish platform for local and international fashion designers
and brands and connect with different sectors in the fashion design industry of 
Hong Kong, the Chinese Mainland and overseas, thereby consolidating Hong Kong’s 
position as the East-meets-West centre for international cultural exchange.

**About Cultural and Creative Industries Development Agency**

The Cultural and Creative Industries Development Agency (CCIDA), formerly known 
as Create Hong Kong (CreateHK) since 2009, was established in June 2024. CCIDA is
a dedicated office under the Culture, Sports and Tourism Bureau of the Government
of the Hong Kong Special Administrative Region (HKSAR Government) to provide one-
stop services and support to the cultural and creative sectors with a mission to
foster a conducive environment in Hong Kong to facilitate development of the arts,
culture and creative sectors as industries. CCIDA’s strategic foci are nurturing
talent and facilitating start-ups, exploring markets, promoting cross-sectoral and
multi-disciplinary collaboration, promoting industrialisation of the arts, culture
and creative sectors under the industry-oriented principle, and fostering a creative
atmosphere in the community, thereby reinforcing Hong Kong as Asia’s creative capital
and our positioning as the East-meets-West centre for international cultural exchange.

For more details about the Cultural and Creative Industries Development Agency, 
please visit: [www.ccidahk.gov.hk](http://www.ccidahk.gov.hk/)

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