# Firstsource Recognized Among the Best in 'Services Eating Software' at the 2026 HFS SaS Awards

- Link: https://www.thailand-business-news.com/pr-news/firstsource-recognized-among-the-best-in-services-eating-software-at-the-2026-hfs-sas-awards
- Published: 2026-09-22T22:55:00+07:00
- Author: PR Newswire

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**Demonstrating AI-Native Collections at Scale with Kairos**

NEW YORK and MUMBAI, India, Sept. 22, 2026 /PRNewswire/ — [**Firstsource Solutions Limited**](https://www.firstsource.com/)(
NSE: FSL) (BSE: 532809), a global intelligence partner and an RP-Sanjiv Goenka Group
company, has been **recognized as the first runner up among the Best ‘Services Eating
Software’ at the inaugural Services-as-Software (SaS) Awards by the independent 
research firm HFS**. Selected from more than 250 submissions from service providers,
technology companies and startups worldwide, Firstsource was recognized for Kairos,
its operating system for AI-native business operations.

 [⌊Firstsource Recognized Among the Best in ‘Services Eating Software’ at the 2026 HFS SaS Awards⌉](https://mmx.prnasia.com/media/MS1993894/HFS_SASAwards_EatingSoftware_Second-Place_Firstsource.jpg?id=OA2964204&p=medium600)

Firstsource Recognized Among the Best in ‘Services Eating Software’ at the 2026 
HFS SaS Awards

HFS evaluated submissions against criteria including AI-driven delivery, agentic
adaptability, outcome orientation, scalable architecture and proven enterprise success.
The recognition underscores Firstsource’s leadership in transforming traditional
services into software-defined, outcome-driven operations powered by Kairos.

**Ritesh Idnani, Managing Director & CEO, Firstsource, **said, "This award validates
the shift from paying for effort to underwriting outcomes. What HFS is recognizing
is a working example of what Intelligence That Operates looks like in production.
With Kairos, we are encoding 25 years of domain expertise into an operating system
for productized services, so intelligence doesn’t simply assist the work, but operates
it, learns from outcomes and improves. This is the next frontier: fundamentally 
rethinking how operations are designed, delivered and scaled in an AI-native world."

The recognition comes as enterprises move beyond AI experimentation toward production-
scale applications that can execute work, operate within defined guardrails and 
deliver measurable outcomes. For Firstsource, this reflects a broader shift in how
services are designed and delivered: from labor-intensive operations toward AI-native
systems that combine domain expertise, technology and human judgment across highly
regulated industries.

"Firstsource stood out for showing how quickly the services model is changing. This
is no longer about adding more people to solve more problems. It’s about using technology,
automation and AI to deliver better outcomes with less dependency on labor. That’s
what we created the HFS Services-as-Software Awards to recognize, and Firstsource
is demonstrating what this next generation of services can look like," said** Phil
Fersht, CEO and Chief Analyst, HFS Research.**

Built on 25 years of deep domain experience, particularly across complex and regulated
environments, Kairos codifies operational knowledge into systems that can operate,
learn from outcomes, and continuously improve. It enables AI agents to operate with
domain context and defined guardrails, while human expertise remains focused on 
oversight, judgment, and exceptions.

The recognition builds on broader evidence of Firstsource’s shift toward outcome-
led growth. In its latest report, _The Headcount Era Is Fading as the Pivot to Services-
as-Software Continues_, HFS Research found that Firstsource was among six providers
tracked showing revenue growth outpacing headcount growth for four consecutive quarters.

The trajectory predates today’s AI acceleration. Firstsource has been shifting its
delivery model toward outcomes rather than seats for several years, with AI now 
accelerating that evolution.

**About Firstsource**

Firstsource Solutions Limited, an RP-Sanjiv Goenka Group company (NSE: FSL, BSE:
532809), is a global intelligence partner to enterprises across healthcare, banking
and financial services, communications, media, technology, retail, and utilities.
Its inch-wide, mile-deep practitioners work collaboratively to reimagine business
process management. With operations across the US, UK, India, Philippines, Mexico,
Romania, Trinidad & Tobago, South Africa, and Australia, Firstsource combines over
twenty-five years of domain expertise with an agent-first delivery model to design,
build, and operate intelligent enterprise operations. Through its Intelligence That
Operates promise—powered by Kairos, the operating system that makes it real—the 
company unifies consulting, implementation, and operations into a single full-stack
engagement and underwrites outcomes, not effort, turning deep domain intelligence
into a compounding operational advantage for the world’s most regulated industries.(
[www.firstsource.com](http://www.firstsource.com/))

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