# FITUEYES Asks at IFA 2026: Is the Wall-Mounted TV Obsolete?

- Link: https://www.thailand-business-news.com/pr-news/fitueyes-asks-at-ifa-2026-is-the-wall-mounted-tv-obsolete
- Published: 2026-08-27T20:00:00+07:00
- Author: PR Newswire

**"In Between" turns the IFA booth into an immersive design experience challenging
how technology fits into the modern home**

BERLIN, Aug. 27, 2026 /PRNewswire/ — Why are we still designing our homes around
screens?

 [⌊FITUEYES IFA 2026 Invitation⌉](https://mmx.prnasia.com/media/MS1974228/20260824023700EDT_image_1.jpg?id=OA2905887&p=medium600)

FITUEYES IFA 2026 Invitation

At **IFA Berlin 2026, September 4–8**, [FITUEYES](https://eu.fitueyes.com/) is putting
that question at the center of an immersive booth experience designed to challenge
one of the most familiar assumptions in home entertainment: that the television 
belongs in one fixed place.

At **Booth H22-105 in Hall 22**, the premium audiovisual furniture brand will present**"
In Between,"** a design-led environment exploring what happens when screens, sound
and technology are treated as part of the home rather than equipment the home must
accommodate.

Instead of approaching IFA as a traditional product showcase, FITUEYES is turning
its booth into something closer to a **contemporary design showroom**. Architectural
structures, open space and curated audiovisual furniture installations will invite
visitors to move through different ways of living with technology — and reconsider
the relationship between the screen, the room and the people using both.

The idea begins with a simple challenge: **does the screen still need to define 
the room?**

For decades, the television wall has dictated where the sofa goes, where people 
gather and, ultimately, how a living space is organized. FITUEYES’ "In Between" 
concept explores an alternative in which audiovisual furniture can move, adapt and
integrate more naturally into changing lifestyles.

The booth translates that idea into several recognizable environments, including**
Home Cinema, Music Corner and Living Space**. Rather than displaying products in
isolation, each setting shows audiovisual furniture functioning as part of a complete
interior.

Home Cinema explores how large-screen entertainment can feel integrated rather than
imposed. Music Corner shifts attention from screens to the rituals and atmosphere
of listening. Living Space considers a more flexible relationship between technology
and everyday life, where the room does not need to be permanently organized around
a single device.

For attending media, FITUEYES will support the concept with a dedicated **on-site
Media Tour**, guiding journalists and creators through the different environments
and the design thinking behind them. The tour is intended to open up broader conversations
around changing viewing habits, flexible living, audiovisual furniture as an emerging
design category, and the increasingly blurred boundary between consumer technology
and interior design.

That boundary is the territory behind **"In Between"**: between technology and aesthetics,
function and emotion, structure and movement.

And perhaps, somewhere in between, a different kind of living room.

**Media and attendees can experience FITUEYES "In Between" at IFA Berlin 2026, September
4–8, Booth H22-105, Hall 22.**

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**Read the original article :** [FITUEYES Asks at IFA 2026: Is the Wall-Mounted TV Obsolete? ](http://www.prnasia.com/story/archive/5032041_CN32041_0?rand=184833)