# For the Reasons that Matter: A First‑of‑Its‑Kind Multi-Country Campaign Spotlights Adult Respiratory Health

- Link: https://www.thailand-business-news.com/pr-news/for-the-reasons-that-matter-a-first-of-its-kind-multi-country-campaign-spotlights-adult-respiratory-health-2
- Published: 2026-04-30T17:53:00+07:00
- Author: PR Newswire

_A first-of-its-kind multi-country adult respiratory health awareness campaign is
now live across Singapore, Malaysia, Indonesia, and the Philippines_

SINGAPORE, April 30, 2026 /PRNewswire/ — In conjunction with World Immunisation 
Week, Pfizer Singapore, together with healthcare professionals, has launched "For
the Reasons that Matter", a public awareness campaign focused on adult respiratory
health. Rolling out simultaneously across Singapore, Malaysia, Indonesia and the
Philippines, the campaign brings together medical experts and healthcare professionals
to raise awareness of how serious respiratory illnesses, including COVID-19, influenza,
RSV and pneumococcal pneumonia, can affect quality of life, independence and the
ability to remain present for the people and responsibilities that matter most.

"Across all four of our markets, we are seeing a clear gap between what adults want
for their health and the steps they take to protect it. Many adults care deeply 
about staying well, yet conversations about respiratory health are often delayed
until something feels urgent. ‘For the Reasons that Matter’ was created to make 
this conversation more relevant, more human and more actionable. It is about helping
adults stay well, with healthcare professionals playing a vital role in guiding 
those conversations," said Ms Deborah Seifert, Cluster Lead, Pfizer Malaysia, Singapore,
Indonesia and the Philippines.

Singapore sees even greater urgency for action due to their high proportion of elderly.
The country is projected to attain super-aged status in 2026, with one in four citizens
aged 65 and above by 2030. In addition, pneumonia accounts for a high burden of 
disease, causing approximately 20% of deaths in Singapore from 2022-2024, and is
one of the country’s leading causes of mortality, according to the Ministry of Health
Singapore.

World Immunization Week, observed annually in the last week of April, is a reminder
that the science of protection has no age limit. Serious respiratory illnesses, 
including influenza, COVID-19, RSV and pneumococcal pneumonia, are not only childhood
concerns. For adults in Singapore, particularly those managing existing health conditions
or entering the decades of greatest vulnerability, they can interrupt working lives,
strain families and trigger complications with lasting consequences for health and
independence.

"When it comes to respiratory illness such as pneumococcal pneumonia, influenza,
COVID-19 and RSV, many are genuinely surprised to learn how their age or underlying
conditions may affect their risk profile. A regular visit to a trusted healthcare
professional is the best opportunity to have that conversation, and this campaign
helps create the conditions for it to happen," said Dr. Lim Wee Peng, Family Physician
and Medical Director at Parkway Shenton.

At the heart of the campaign is a simple but powerful truth: adults protect their
health not for health’s sake alone, but for the people and the life they cannot 
afford to lose.

Adults, particularly those who may be at increased risk, should speak to a healthcare
professional about their respiratory health and how to better protect themselves
against serious respiratory illnesses such as pneumococcal pneumonia, influenza,
COVID-19 and RSV.

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  |  This article was produced by Cision PR Newswire, our trusted news partner. The views expressed and the content presented here are solely those of the author and may not fully reflect the opinions of Thailand Business News. |

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