# Fox ESS Announces Its Rebrand Ahead of SNEC Exhibition, Unveiling A New Brand Journey

- Link: https://www.thailand-business-news.com/pr-news/fox-ess-announces-its-rebrand-ahead-of-snec-exhibition-unveiling-a-new-brand-journey
- Published: 2026-05-28T18:23:00+07:00
- Author: PR Newswire

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WENZHOU, China, May 28, 2026 /PRNewswire/ — Fox ESS, a global leader in renewable
energy solutions, today announced its rebrand, an important step in the brand’s 
ongoing journey of innovation, trust, and long-term commitment to a more resilient
future. After seven years of growth and continued recognition across the industry,
Fox ESS is now evolving its brand identity to match the momentum behind its mission.

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In recent years, Fox ESS has achieved significant milestones. According to S&P Global
Energy, the company ranked No. 1 globally in residential energy storage market share
in 2025. Built on strong performance and customer trust, Fox ESS continues to expand
its global footprint, supported by six R&D centers, more than 5,700 employees, and
a presence in over 70 countries and regions.

This rebrand reflects a belief that has guided Fox ESS since the beginning: "The
sun shines on everyone, so its power should too." As the brand enters a new stage,
it will refine how its story is expressed, bringing a clearer visual identity and
more immersive brand experiences to the market.

**A New Visual Identity Rooted in Solar Energy’s Spirit**

Inspired by the power and dynamism of solar storms, the new Fox ESS logo captures
a bold, evolving spirit, balancing the warmth of light with the limitless potential
of clean energy.

Carrying forward Fox ESS’s core values while introducing fresh direction for the
future, the new logo is built around a refined, flowing form. It represents the 
continuous circulation and effortless release of energy, reflecting Fox ESS’s resilient
vitality and upward momentum.

The rebrand also introduces a complete new color palette anchored by two primary
tones:

 ◦ **Energy Purple** — inspired by the color often seen at dawn, conveying upward
   vitality and representing the power of the Sun and the vast potential of the 
   universe. It balances stability with dynamism, an outward expression of the brand
   spirit.
 ◦ **Pure White** — representing purity, clarity, and minimalism. As a color of 
   absence and reflection, white symbolizes Fox ESS’s dedication to delivering better
   products and solutions.

Supporting colors include Starlight Purple, Tech Purple, Pro Gray, and Innovation
Green, highlighting the brand’s belief that technology and nature can coexist in
harmony.

**New Typefaces for Consistency and Brand Voice**

To express simplicity, stability, and rhythm, Fox ESS has selected dedicated typefaces
for both English and Chinese to strengthen brand consistency across markets:

 ◦ **Poppins** for English branding
 ◦ **Foundertype Lantinghei** for Chinese branding

Every detail is designed to keep the brand voice clean, confident, and instantly
recognizable.

**A Brand Story That Evolves Into New Experiences**

Fox ESS has rolled out refreshed brand storytelling and immersive experiences, including
updated websites and new brand touchpoints designed to let audiences truly feel 
and connect with the brand.

Earlier this month, the company introduced its new brand mascot, "Maimai," as an
engaging teaser for the rebrand. With the new identity now taking shape, the full
brand journey is just beginning.

**First Rebrand Area to Debut at SNEC Exhibition**

Notably, Fox ESS will debut its first immersive rebrand area at **Booth 7.1H-D610**
during the SNEC Exhibition, alongside a Fox Party event on June 2. Visitors will
be able to experience the new brand identity firsthand, discovering the energy, 
inspiration, and surprises behind the next brand journey.

"Our rebrand is more than a new look, it’s a reflection of how we’ve evolved, the
bold vision we carry, and the deeper impact we’re committed to creating for our 
clients and communities." said Michelle Li, Director of Global Brand & Marketing.

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  |  This article was produced by Cision PR Newswire, our trusted news partner. The views expressed and the content presented here are solely those of the author and may not fully reflect the opinions of Thailand Business News. |

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