# FREELANDER Targets Middle East as First Global Step with 20 Retailer Investor Prospects Secured

- Link: https://www.thailand-business-news.com/pr-news/freelander-targets-middle-east-as-first-global-step-with-20-retailer-investor-prospects-secured
- Published: 2026-04-28T22:20:00+07:00
- Author: MarketersMEDIA Newswire

Wuhu, Anhui, China, April 28, 2026 — During the FREELANDER Brand Night held at the
IBS (Chery International Business Summit), the brand officially unveiled its global
strategy, announcing the Middle East as its first step in international expansion.
At the event, it was also revealed that 20 high-potential retailer investors from
the Middle East have already submitted business plans, reflecting strong market 
confidence and early partnership momentum.

As a key region in FREELANDER’s global roadmap, the Middle East represents an ideal
entry point. With a strong demand for premium SUVs and all-terrain capability, the
market aligns closely with FREELANDER’s positioning as a “British Premium Intelligent
All-Terrain Brand.” By establishing its presence in this region first, FREELANDER
aims to build a solid foundation for its broader global operations and network expansion.

The Night of FREELANDER brought together potential partners and media representatives
from the Middle East, Europe, Asia-Pacific, right-hand-drive regions and other potential
markets worldwide. As the global strategy was presented, the audience remained highly
engaged, carefully following the brand’s roadmap and market approach. Many partners
initiated in-depth discussions following the session, exploring collaboration opportunities
and implementation timelines, demonstrating strong confidence in the brand’s future.

![](https://storage.googleapis.com/mmstudio-images/gallery/HBLxTo8OvLX8L90ttK5O7yL9wIH3/
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Lucia Mao, CEO of FREELANDER International, stated in her keynote speech that the
brand aims to enter over 90 countries and establish more than 1,100 sales and service
touchpoints within the next five years. As the first step, the Middle East will 
serve as a strategic foundation, supporting FREELANDER’s global expansion with valuable
operational experience.

FREELANDER also emphasized its commitment to a unified global product architecture,
enabling synchronized launches across markets while ensuring consistent product 
quality and user experience worldwide.

![](https://storage.googleapis.com/mmstudio-images/gallery/HBLxTo8OvLX8L90ttK5O7yL9wIH3/
89190186-1777389652-2.jpg)

Leveraging IBS as a global opportunity, FREELANDER not only announced its strategy
but also strengthened its connection with international partners. The participation
of 20 prospective retailer investors from the Middle East marks a significant step
forward, indicating that the brand’s global expansion is already moving into a concrete
execution phase.

With the Middle East launch underway and a global network taking shape, FREELANDER
is advancing with a clear roadmap and strong capabilities, accelerating its ambition
to become a leading global premium new energy brand.

Contact Info: 
Name: Frida FuEmail: [Send Email](https://send.releasecontact.com/89190186)
Organization: FREELANDER InternationalWebsite: [https://www.cheryinternational.com/](https://www.cheryinternational.com/)

Release ID: 89190186

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**Source** : [FREELANDER Targets Middle East as First Global Step with 20 Retailer Investor Prospects Secured](https://news.marketersmedia.com/freelander-targets-middle-east-as-first-global-step-with-20-retailer-investor-prospects-secured/89190186?rand=206000)

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