# From Ocean Inspiration to Future Luxury: EXEED Unveils Its New Design Language with ES GT and ET 2027

- Link: https://www.thailand-business-news.com/pr-news/from-ocean-inspiration-to-future-luxury-exeed-unveils-its-new-design-language-with-es-gt-and-et-2027
- Published: 2026-10-22T14:38:00+07:00
- Author: MarketersMEDIA Newswire

Shanghai, China, October 22, 2026 — On October 18, the “New Design Language Launch”
was held at the Chery Global Technology Innovation Center in Shanghai as part of
the 2026 EXEED International User Summit. Under the theme “The Future Luxury,” EXEED
design stylist Christo Pavlidis and Chief Designer Juan Manuel Diaz jointly presented
the brand’s new Future Luxury design language, rooted in its Perpetua design philosophy.
The ET 2027, ES GT and X Concept were displayed, giving guests from around the world
an opportunity to view the three models up close.

Perpetua forms the foundation of EXEED’s evolving design philosophy, drawing inspiration
from the ever-changing Atlantic Ocean, shaped by light, tides and time. Inspired
by the different forms of water, the design team has developed two distinct directions.
The fluidity, speed and tension of liquid water inspire the design of sport-oriented
models, while the clean facets, upright surfaces and substantial volumes of solid
ice have informed the Future Luxury design language unveiled at the event. Through
pure surfaces, clearly defined geometric forms and a carefully crafted interplay
of light and shadow, Future Luxury conveys a sense of luxury defined by solidity
and composure. Together, these two directions reflect the openness of Perpetua, 
allowing EXEED’s design language to evolve continuously while remaining grounded
in the same philosophy.

![](https://storage.googleapis.com/mmstudio-images/gallery/U5oyqJqmHCPnmFZiscdkOAAIxx12/
1792633398045-0.jpg)

The three models on display offered guests an opportunity to explore the brand’s
design thinking through different vehicle forms. Unveiled at Auto China 2026 in 
Beijing, the X Concept features a sleek, flowing silhouette and an aerodynamic channel
running from front to rear. Its overall form evokes a futuristic aircraft, while
the “X” symbolizes crossover possibilities and diverse potential, exploring the 
relationship between people, vehicles and family life in Future Luxury mobility.
The ET 2027 and ES GT interpret luxury in their own ways — the former designed around
family mobility, the latter combining sportiness with touring practicality. Through
their respective SUV and shooting brake proportions, sculpted surfaces and lighting
details, the two models express their own visions of luxury.

The ET 2027’s design updates are most evident at the front: broad, flowing surfaces
extend outward toward the sides, while the full-width LED headlights emphasize horizontal
lines, giving the front end a clean, confident appearance. At the rear, full, sculpted
shoulders echo the front-end design, while track-inspired, full-width LED taillights
emphasize the vehicle’s width and visual cohesion, creating a distinctive nighttime
signature.

In profile, the ET 2027’s nearly five-meter length and three-meter wheelbase create
well-balanced, elongated proportions. The roofline, beltline and window contours
flow together naturally, preserving the commanding presence of a large SUV while
giving it a lighter, less bulky appearance. New 20-inch wheels and bright silver
window trim add refinement to the exterior, while the interior accommodates both
family passengers and luggage. The ET 2027 also took part in track test drives during
the summit, allowing guests to experience its dynamic performance beyond the static
display.

The ES GT offers a more direct interpretation of fluidity and tension. Its front
end combines expansive surfaces with continuously evolving curvature to create a
sporty character and reinforce brand recognition. The low-slung body and rearward-
extending roof form a cohesive shooting brake silhouette. The side body gradually
tapers from the rear wheels toward the front, echoing the accelerating flow of ocean
currents and giving the vehicle a sense of forward motion even when stationary.

This sense of motion is carried through the smooth transition between full volumes
and taut surfaces, while the full-width LED taillights further emphasize the width
of the rear. The elongated roof and seamlessly integrated rear also provide a practical
foundation for passenger comfort and luggage capacity, balancing a performance-oriented
character with everyday commuting, weekend leisure and long-distance travel.

![](https://storage.googleapis.com/mmstudio-images/gallery/U5oyqJqmHCPnmFZiscdkOAAIxx12/
1792633433947-0.jpg)

From exploring the design philosophy to experiencing the vehicles firsthand, the
launch event showcased the evolution of EXEED’s design language. Drawing inspiration
from the different forms of water, the brand has developed distinct design expressions,
translating the sculptural qualities of glaciers into a new language of luxury. 
Through cohesive proportions, sculpted surfaces and carefully considered lighting,
EXEED establishes a recognizable design identity, while adapting vehicle forms to
different mobility needs. The ET 2027’s focus on family space and the ES GT’s balance
of sportiness and touring practicality connect design expression with the user experience,
giving Future Luxury a broader, more multifaceted meaning.

Contact Info: 
Name: Jade JiangEmail: [Send Email](https://send.releasecontact.com/89206935)
Organization: EXEED INTERNATIONALWebsite: [https://www.exeedinternational.com/global/](https://www.exeedinternational.com/global/)

Release ID: 89206935

In case of identifying any errors, concerns, or inconsistencies within the content
shared in this press release that necessitate action or if you require assistance
with a press release takedown, we strongly urge you to notify us promptly by contacting
[error@releasecontact.com](https://www.thailand-business-news.com/pr-news/error@releasecontact.com)(
it is important to note that this email is the authorized channel for such matters,
sending multiple emails to multiple addresses does not necessarily help expedite
your request). Our expert team is committed to addressing your concerns within 8
hours by taking necessary actions diligently to rectify any identified issues or
supporting you with the removal process. Delivering accurate and reliable information
remains our top priority.

**Source** : [From Ocean Inspiration to Future Luxury: EXEED Unveils Its New Design Language with ES GT and ET 2027](https://news.marketersmedia.com/from-ocean-inspiration-to-future-luxury-exeed-unveils-its-new-design-language-with-es-gt-and-et-2027/89206935?rand=206000)

    ```wp-block-verse
    The information provided in this article was created by MarketersMEDIA Newswire, our news partner. The author's opinions and the content shared on this page are their own and may not necessarily represent the perspectives of Thailand Business News.
    ```