# From Seoul to Wuzhen: Korean Celebrities and Creators Spark a Water Town Slow-Living Trend

- Link: https://www.thailand-business-news.com/pr-news/from-seoul-to-wuzhen-korean-celebrities-and-creators-spark-a-water-town-slow-living-trend
- Published: 2026-11-09T15:40:00+07:00
- Author: Media OutReach

TONGXIANG, CHINA – [Media OutReach Newswire](https://www.media-outreach.com) – 9
November 2025 – From August to September 2026, South Korean actress Kim Hee-sun 
and Korean influencers visited Wuzhen, Zhejiang Province, experiencing traditional
crafts, boat rides and water town life. Their social media posts drew attention 
to the “Wuzhen route,” introducing the 1,300-year-old town to travelers from South
Korea and Southeast Asia.

![From Seoul to Wuzhen: Korean Celebrities and Creators Spark a Water Town Slow-
Living Trend](https://images.media-outreach.com/release.php/Thumb/1600x1200/835634/
835634-image-1-jpeg-1600x1200.jpeg)

 The trend began with Kim Hee-sun’s visit, followed by Korean creators exploring
boat rides, heritage workshops, Xizha’s night scenery and waterfront breakfasts.
Their experiences offered international audiences a glimpse into traditional Chinese
culture and Wuzhen’s charm.

 Why Wuzhen? Located in Jiaxing, Zhejiang Province, it is among China’s first designated
Historic and Cultural Towns, a national 5A tourist attraction and the permanent 
host of the World Internet Conference Wuzhen Summit. Its canals, stone bridges and
traditional houses embody Jiangnan’s water town scenery. Dongzha preserves local
customs, while Xizha offers nighttime sightseeing, waterfront accommodation and 
resort facilities. The Wuzhen Theatre Festival and Mu Xin Art Museum connect heritage
with contemporary culture. Connections to Shanghai and Hangzhou make Wuzhen accessible
to international visitors.

 For Korean creators, Wuzhen offers more than scenery. Visitors can explore traditional
craftsmanship at blue calico dyeing workshops and Yida Silk Workshop, sample local
pastries such as gusao bing and dingsheng gao, and watch Dongzha’s boat-based martial
arts and high-pole performances. These experiences bring local traditions to life.

 Traditional sculling boats capture Wuzhen’s unhurried rhythm, gliding past whitewashed
houses, stone bridges and waterfront homes. Mornings bring tea gatherings and floating
markets; afternoons invite visits to Lingshui Residence and Zhaoming Academy. At
dusk, Xizha’s illuminated canals create a peaceful setting before an overnight stay
at a waterfront guesthouse.

 Growing Korean interest also reflects changing travel preferences. With easier 
travel between China and South Korea, visitors increasingly seek cultural immersion,
relaxation and longer stays. Wuzhen has improved international card payments, currency
exchange and multilingual services. Travelers are moving beyond sightseeing toward
experiencing everyday local life, supported by the town’s heritage and hospitality
facilities.

 From celebrity visits to social media sharing, the “Wuzhen route” offers East Asian
urban travelers a chance to slow down. Whether enjoying a boat ride, traditional
craft or waterfront overnight stay, visitors from Korea and beyond are invited to
discover China’s water town lifestyle. Come to Wuzhen and spend a day at your own
pace.

Hashtag: #Wuzhen

The issuer is solely responsible for the content of this announcement.

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**Source** : [From Seoul to Wuzhen: Korean Celebrities and Creators Spark a Water Town Slow-Living Trend](https://www.media-outreach.com/news/china/2026/11/09/500236/?rand=186006)

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