# Furniture Built for Singapore Homes: Megafurniture Brings Design and Manufacturing In-House Across Two New Factories

- Link: https://www.thailand-business-news.com/pr-news/furniture-built-for-singapore-homes-megafurniture-brings-design-and-manufacturing-in-house-across-two-new-factories
- Published: 2026-06-26T00:19:00+07:00
- Author: MarketersMEDIA Newswire

_By owning production in Batu Pahat and Foshan, the Singapore retailer can engineer
sofas, beds and mattresses around HDB, condominium and landed dimensions — a vertical-
integration bet that runs against the asset-light retail trend_

Singapore, June 25, 2026 — **Megafurniture.sg**, a Singapore [furniture](https://megafurniture.sg/)
retailer, now designs and manufactures its products in its own factories — a change
the company says lets it build pieces around the way Singaporeans actually live,
rather than adapting generic designs ordered from third-party suppliers.

The company operates two facilities, one in Batu Pahat (Johor, Malaysia) and one
in Foshan (Guangdong, China), both running since the fourth quarter of 2025. Production
is ramping in stages over three years, through 2028. The move places Megafurniture
among the few furniture retailers in Singapore that manufacture in-house rather 
than ordering finished goods from original-equipment (OEM) suppliers.

A bet that runs against the retail grain

The decision cuts against the prevailing retail playbook, which generally favours
light balance sheets and outsourced production. Megafurniture has moved the other
way, putting capital into owning the line itself. Its reasoning is control. When
a company owns the factory, it sets quality from the raw material onward, instead
of inspecting a supplier’s output after it has already been made and shipped.

“Owning the factories lets us control quality at every stage, from the materials
we select to the product that reaches a customer’s home,” said Teck Oon, a spokesperson
for Megafurniture. “Outsourcing is simpler. It also hands the part that matters 
most to someone else.”

That control is meant to compound over time. The staged ramp through 2028 is intended
to bring a growing share of the company’s catalogue into its own factories, rather
than switching everything across at once. For a retailer, the appeal of vertical
integration is consistency and accountability: the same business that designs a 
piece also builds it, so a flaw on a finished sofa is the manufacturer’s to answer
for, not a distant supplier’s.

![](https://storage.googleapis.com/mmstudio-images/gallery/21188/89196116-1782407944-
1.jpg)

**Designing for the room, not the catalogue**

The more immediate change, the company argues, is in design. Space in Singapore 
homes is measured carefully, and furniture sized for a generic catalogue often sits
awkwardly in an HDB flat or a compact condominium bedroom. Controlling production
lets Megafurniture start from the room instead of the warehouse.

In practice, that means a three-seater can be proportioned for a four-room flat,
a storage bed can be configured for a bedroom with little floor to spare, and a 
wardrobe can be built to the height and depth of a condominium room rather than 
trimmed to fit after it is delivered. For households furnishing a new flat or working
through a renovation, the difference is whether a piece is designed for the space
or merely squeezed into it.

“When you build the furniture yourself, you start from the room instead of the catalogue,”
Teck Oon said. “A three-seater that fits a four-room flat, a storage bed that works
in an HDB bedroom — those decisions happen at the factory, not after the piece arrives.”



**A range built for a Singapore home**

The in-house range covers the categories that fill a typical Singapore home. Its
[sofas](https://megafurniture.sg/collections/sofa) come in two-seater, three-seater,
sectional and sofa-bed configurations, upholstered in fabric, leather, faux leather,
velvet and boucle, so a living room can be matched to both its dimensions and its
material preferences. Its [bed frames](https://megafurniture.sg/collections/beds)
span platform, divan and storage designs, the last aimed squarely at bedrooms where
under-bed space has to work harder.

Its [mattresses](https://megafurniture.sg/collections/bedding-mattress), sold under
the company’s own Somnuz brand, are produced in pocket-spring, latex, memory-foam
and hybrid constructions. Owning the mattress brand and the factory that makes it
allows the company to manage the specification of a product that buyers cannot easily
inspect for themselves. Beyond the bedroom and living room, the factories also produce
wood furniture, including wardrobes, cabinets, sideboards, TV consoles, bookshelves
and dining tables — the pieces that tend to be bought together when a home is set
up.

Producing across categories under one roof also lets the pieces in a home relate
to one another. A buyer furnishing a flat from several importers usually ends up
with items that were never designed to sit together: a sofa from one source, a bed
from another, storage from a third, each built to its own proportions and finished
in its own way. When a single company designs the sofa, the bed frame, the storage
and the dining table, those proportions, materials and finishes can be kept consistent
from one room to the next. They can also be matched again on a later purchase, when
a household adds a piece or furnishes another room, rather than hoping a previous
range is still in stock.

**Two factories, one design brief**

The two-country footprint gives Megafurniture production bases in both Malaysia 
and China, two of the regions that supply much of Southeast Asia’s furniture. Rather
than coordinating between separate external manufacturers in each location, the 
company now runs both sites itself, designing centrally for the Singapore market
and producing across the two facilities.

Designing centrally for a single market also shapes what actually gets built. Instead
of selecting from whatever a roster of external suppliers happens to offer in a 
given season, the company can decide which sizes, configurations and finishes to
put into production for Singapore homes specifically, and revise that mix as the
staged ramp through 2028 brings more of the catalogue in-house. Over time, the company
says, that should mean fewer compromises between what a buyer is looking for and
what a supplier happened to make.

Owning manufacturing also lengthens the part of the chain the company controls. 
Because the same business designs, builds, delivers and assembles a piece, responsibility
for the finished product does not change hands at a factory gate. Professional delivery
and assembly are included on qualifying orders, extending that single line of accountability
into the customer’s home.

**Seeing the range in person**

Customers can view the range at Megafurniture’s [furniture showrooms](https://megafurniture.sg/pages/store-locations).
The flagship, at 134 Joo Seng Road, occupies roughly 30,000 square feet across two
levels; a second showroom operates at 21 Tampines North Drive 2, at Giant Tampines.
The company also sells online and delivers across Singapore.

The shift to in-house design and manufacturing began in earnest in 2026, the first
full year both factories have run under Megafurniture’s ownership. As the three-
year ramp continues, the company expects an increasing portion of what it sells 
to be designed and built by the same team — and, it argues, designed for the homes
those products are meant to go into.



**About Megafurniture** — Megafurniture designs, sells and manufactures furniture
for HDB, condominium and landed homes across Singapore, through its online store
and two physical showrooms. The company owns the Somnuz mattress brand and operates
its own factories in Malaysia and China for in-house design, manufacturing and quality
control. Professional delivery and assembly are included on qualifying orders.

Contact Info: 
Name: Mega Furniture SingaporeEmail: [Send Email](https://send.releasecontact.com/89196116)
Organization: MEGA FURNITURE PTE. LTD.Address: 21 Tampines North Dr 2, #03-01 Giant
Tampines, Singapore 528765Phone: 6950 2657Website: [http://megafurniture.sg](http://megafurniture.sg)

Video URL: [https://www.youtube.com/@megafurniture_sg](https://www.youtube.com/@megafurniture_sg)

Release ID: 89196116

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**Source** : [Furniture Built for Singapore Homes: Megafurniture Brings Design and Manufacturing In-House Across Two New Factories](https://news.marketersmedia.com/furniture-built-for-singapore-homes-megafurniture-brings-design-and-manufacturing-in-house-across-two-new-factories/89196116?rand=206000)

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