# GROWNSY Partners with Graham's Foundation During NICU Awareness Month to Support NICU Families Beyond the Hospital Stay

- Link: https://www.thailand-business-news.com/pr-news/grownsy-partners-with-grahams-foundation-during-nicu-awareness-month-to-support-nicu-families-beyond-the-hospital-stay
- Published: 2026-09-08T20:00:00+07:00
- Author: PR Newswire

NEW YORK, Sept. 8, 2026 /PRNewswire/ — GROWNSY, a baby care brand trusted by more
than 3 million households worldwide, today announced **a new long-term partnership**
with Graham’s Foundation, a nonprofit organization dedicated to supporting parents
of premature babies.

The partnership **will begin during** NICU Awareness Month this September through
GROWNSY’s **Tiny Steps Home** campaign, which supports families navigating the practical
and emotional transition from the NICU to home.

With more than 1 in 10 U.S. babies born prematurely each year, many families continue
to face new questions and caregiving challenges after discharge. Together, GROWNSY
and Graham’s Foundation aim to help families feel informed, connected, and supported
throughout this transition and beyond.

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**Why GROWNSY Is Partnering with Graham’s Foundation**

GROWNSY believes parenting is hard enough without added complexity. For NICU families,
that complexity can include medical uncertainty, specialized routines, and the emotional
transition from hospital to home. By partnering with Graham’s Foundation, GROWNSY
aims to connect families with practical resources, peer support, and a community
that understands the prematurity journey firsthand.

_"Leaving the NICU can bring relief, but it can also bring a new set of questions
and uncertainties," said Yvonne, CEO of GROWNSY. "Graham’s Foundation understands
what these families are experiencing and has built a community around the support
they need. Through this partnership, we can help families feel more informed, connected,
and supported beyond the hospital."_

**How Graham’s Foundation Supports NICU Families **

Founded in 2009 by Nicholas Hall in memory of his son, Graham, Graham’s Foundation
supports parents of premature babies throughout the journey of prematurity. Its 
services include free NICU care packages, trained peer mentors with firsthand experience,
and the MyPreemie app, a digital resource developed around the practical and emotional
needs of preemie families.

These services complement clinical care by helping families navigate the questions,
routines, and emotions that may continue after they leave the NICU.

_"Parents of preemies often feel lost, overwhelmed, and alone, especially in the
days surrounding NICU discharge. Our vision is a world where no parent goes through
the experience of prematurity alone, and partnerships like this one with GROWNSY
allow us to put more resources directly into the hands of families exactly when 
they need them most."**— Nicholas Hall, Founder and President of Graham’s Foundation**

**Supporting the Transition from NICU to Home**

The partnership focuses on one of the most under-supported stages of the prematurity
journey: the transition from NICU to home. As part of GROWNSY’s **Tiny Steps Home**
campaign, GROWNSY is working with **Lisa Houston, MSN, RNC-NIC, C-ELBW**, to provide
expert guidance on discharge preparation, while **Graham’s Foundation **will connect
families with resources including **Preemie Talks**, peer mentorship, care packages,
and the MyPreemie app. Selected families will also receive **Tiny Steps Home Support
Bundles** featuring GROWNSY essentials to support their transition home.

**Supporting Families Beyond September**

The partnership reflects GROWNSY’s broader commitment to helping families navigate
the routines and challenges of early parenthood. Alongside products designed to 
simplify feeding, hygiene and everyday care, GROWNSY aims to connect parents with
credible organizations and resources that provide support beyond products alone.

**GROWNSY and Graham’s Foundation expect to continue their collaboration beyond 
September**, with additional family-support initiatives to be announced.

To learn more about the **Tiny Steps Home** campaign and how GROWNSY is supporting
NICU families, visit [grownsy.com/pages/nicu](https://grownsy.com/pages/nicu).

**About Graham’s Foundation**

Graham’s Foundation is a nonprofit organization founded in 2009 that informs and
guides parents of premature babies so they can confidently navigate the journey 
of prematurity. Through free NICU care packages, one-on-one peer mentorship, and
the MyPreemie app, Graham’s Foundation supports families through every stage of 
the prematurity journey, from the NICU to the transition home and beyond. Learn 
more at [grahamsfoundation.org](http://grahamsfoundation.org/).

**About GROWNSY**

[**GROWNSY**](https://www.globenewswire.com/Tracker?data=1chfAj85gvf3_jN0bDkc5hKtT9sHff6q1Irf4gpA3FwBdkDqdORLmb6BSXevDIymxHJIwXA-gP_GrBY6gdnq5A==)
designs thoughtful baby care solutions that fit naturally into modern family life.
We believe parenting does not need more noise; it needs clarity, trust, and smart-
designed support. Guided by evidence and shaped by real family routines, our products
simplify everyday essentials across feeding, hygiene, and early childhood care. 
From smart feeding tools to intuitive hygiene systems, every detail is created with
one purpose: to reduce friction and create space for families to grow. At GROWNSY,
growth is not about doing more. It is about growing smart and making it easier along
the way.

**Grow smart, made easy.**

Learn more at [**www.GROWNSY.com**](https://www.globenewswire.com/Tracker?data=jJSqlDCk1cZkUHgsiU_YJRtSbeai-IcIUsbNCa0pZ6AIzMmraLRKDe2e1qsV7D4e8lYX-Hnh2kD_zFaH_FPMypypNMGpxPdpmJqSVGo7Prk=)

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