# Gupshup Launches Self-Serve Voice AI Platform, Extending Conversational Engagement into Phone Calls

- Link: https://www.thailand-business-news.com/pr-news/gupshup-launches-self-serve-voice-ai-platform-extending-conversational-engagement-into-phone-calls
- Published: 2026-09-04T13:00:00+07:00
- Author: PR Newswire

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_Businesses can now build, test, and deploy AI voice agents across support, sales,
and operations – alongside WhatsApp, RCS, and SMS – from a single platform_

MUMBAI, India and SAN FRANCISCO, Sept. 4, 2026 /PRNewswire/ — Gupshup launched its
Voice AI Platform, a self-serve console for building and running AI voice agents
that handle calls end to end. The launch extends Gupshup’s engagement platform from
messaging into voice, bringing support, sales, and operations onto the same infrastructure
businesses use for WhatsApp, RCS, and SMS.

Gupshup’s Voice AI Platform resolves support calls, qualifies and converts leads,
and automates operational calls such as scheduling, verification, and payment reminders,
so human teams can focus on conversations that require a person.

The platform covers agent lifecycle in a no-code, prompt-based interface. Businesses
configure an agent’s voice, language, knowledge base, system prompt, and workflows,
then connect it to tools their teams use. Before going live, teams define guardrails,
run simulations, and validate behaviour with tests – comparing models. Once deployed,
analytics track success rates, satisfaction, and language usage, with transcripts,
conversation history, and debug logs for review.

Gupshup’s platform is the first to bring unique capabilities. First, voice is a 
channel extension of a platform serving businesses across WhatsApp, RCS, and SMS–
enabling voice-and-messaging experiences within a customer journey. Second, it supports
telephony: PSTN and WhatsApp voice channels, on-premise and cloud deployment, and
the option to bring PSTN infrastructure. Third, it is model-flexible – businesses
choose speech-to-text, text-to-speech, and LLM providers rather than accepting a
stack.

The platform builds on Gupshup’s experience powering customer engagement for 50,000
+ businesses across 100+ countries and 25+ industries, processing 10 billion interactions
monthly, including 500 million voice calls per month.

The Voice AI Platform has been beta tested and delivered outcomes across deployments.
Users receive 100 minutes of credits to test, and pricing starts at USD 0.035 (INR
3.50) per minute.

"For customer engagement in emerging markets, Voice AI drives universal access –
reaching every user regardless of language or literacy. In developed markets, it
drives efficiency and automation. In both, it delivers cost savings, revenue growth,
and satisfaction. With the launch of its Voice AI Platform alongside its messaging,
Gupshup offers the only unified self-serve platform for customer engagement across
voice and messaging," said Beerud Sheth, Co-founder and CEO, Gupshup.

The Voice AI Platform is available to businesses at [voiceai.gupshup.io.](https://voiceai.gupshup.io/start)

For more information, visit [www.gupshup.ai](https://www.gupshup.ai/).

 

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