# Harley-Davidson Selects Horizon Global as Growth Partner

- Link: https://www.thailand-business-news.com/pr-news/harley-davidson-selects-horizon-global-as-growth-partner
- Published: 2026-11-09T21:00:00+07:00
- Author: PR Newswire

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_Partnership Will Bring the Brand’s Media Operations Together Under One Unified 
Global Operating Model_

NEW YORK, Nov. 9, 2026 /PRNewswire/ — Horizon Global, the bold breakthrough agency
alternative, has been awarded the global media business for Harley-Davidson, following
a months-long review. The move will bring greater transparency, clarity, and consistency
to Harley-Davidson’s global media operations, helping the brand better connect with
existing and prospective riders across markets, grow its global audience, and bring
greater coordination, consistency, and efficiency to its media investment. 

"Harley-Davidson is about delivering joy and swagger to the world of motorcycling.
Horizon’s integrated approach to media gives us the opportunity to better serve 
our core and welcome in new riders. The teams are a great match. They are as passionate
about media as we are about motorcycles," said **Marcus Fischer, Chief Brand Officer,
Harley-Davidson**. 

Horizon Global will manage media strategy, investment, planning and measurement 
across North America, EMEA, APAC, and LATAM. The appointment reflects the appeal
of Horizon Global’s approach, offering marketers greater choice through a model 
that combines global scale and capabilities with the agility and entrepreneurial
spirit to challenge convention. For Harley-Davidson, this means greater visibility
and coordination across global media operations while preserving the market-level
intelligence and flexibility needed to engage in locally relevant ways. 

"Few brands have successfully transformed a customer base into a lifelong lifestyle
movement the way Harley-Davidson has," said **Bob Lord, CEO, Horizon Global**. "
Marcus and his team understand what global marketers need today and share in our
belief that meaningful growth comes from challenging conventions. We’ve developed
tremendous respect for the Harley-Davidson team throughout this process, and we’re
excited to get to work helping them realize their ambitions and drive measurable
business growth." 

**About Harley-Davidson** 

Since 1903, Harley-Davidson has defined motorcycle culture by delivering a motorcycle
lifestyle with distinctive and customizable motorcycles, parts & accessories, experiences,
riding gear and apparel. What We Make: The World’s Best Motorcycles. Period. Who
We Serve: Motorcycle Riders Worldwide. Why We Do It: To Protect and Grow Motorcycle
Culture. What We Stand For: Life, Liberty and the Pursuit of Happiness. Harley-Davidson,
Inc. is the parent company of Harley-Davidson Motor Company and has a controlling
interest in Harley-Davidson Financial Services and LiveWire Group, Inc. Harley-Davidson
Financial Services provides financing, insurance and other programs to help get 
riders on the road. LiveWire is committed to developing the technology of the future
and investing in the capabilities needed to lead the transformation of motorsports.
Learn more at harley-davidson.com. 

**About Horizon Global** 

Horizon Global is a pioneering joint venture between Horizon Media Holdings and 
Havas, established as the first global agency network built specifically for the
modern marketer in the AI era. Headquartered in New York and spanning over 100 countries,
the network commands a combined $20 billion in global billings to service US-centric
global client opportunities. Powered by BluConverged — a seamless, AI-native platform
uniting Horizon’s Blu and Havas’ Converged.AI — Horizon Global empowers marketers
with smarter insights, faster outcomes, and unparalleled platform transparency at
a global scale.

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