# Hisense RGB-themed pop-up event lights up the new landmark of FIFA World Cup 2026™

- Link: https://www.thailand-business-news.com/pr-news/hisense-rgb-themed-pop-up-event-lights-up-the-new-landmark-of-fifa-world-cup-2026
- Published: 2026-06-12T12:30:00+07:00
- Author: PR Newswire

NEW YORK, June 12, 2026 /PRNewswire/ — As an Official Sponsor of the FIFA World 
Cup 2026^(™), Hisense launched its RGB-themed pop-up activation on June 9 at Hudson
Yards in New York. The event featured FIFA official resources and a brand collaboration
with adidas, combining Hisense display technology with football culture through 
immersive interactive experiences. The activation is open to the public as a space
to engage with the World Cup atmosphere.

 [](https://mmx.prnasia.com/media/MS1862124/a35e715724bd496ea79dd6951422be50.jpg?id=OA2699721&p=medium600)

**Event Focus: RGB MiniLED Technology Promotion and Brand Authority Building**

Hisense’s RGB-themed pop-up event is situated in a prime location beside ‘The Vessel’,
the iconic structure at Hudson Yards in New York. From 9 to 13 June, the event aims
to create a ‘new landmark’ that blends brand identity, technology and football culture.
The installation features LED screens dynamically displaying Hisense brand messaging,
RGB primary color animations and World Cup elements, cleverly interpreting "RGB"
as the event’s core theme: "Real Game Begins with Hisense". This conveys the message
that an authentic and immersive viewing experience begins with Hisense’s cutting-
edge display technology.

The activation showcased Hisense’s flagship RGB MiniLED lineup: three 116-inch UX
series and one 85-inch U9 series television. As the Official VAR Review TV Provider,
the series targets World Cup™ viewing pain points through RGB MiniLED technology.
Football-themed interactive games allowed visitors to experience color accuracy,
motion clarity, large-screen immersion, and eye comfort firsthand, translating product
specifications into perceptible viewing scenarios.

**IP+ Campaign Collaborated with adidas: Creating an Immersive Brand Experience**

A central feature of the RGB pop-up activation, Hisense partnered with adidas and
FIFA to develop two football-themed interactive experiences:

 ◦ Digital Mirror: Fans stood before a Hisense RGB MiniLED screen to virtually try
   on adidas kits, with RGB Chromagic technology rendering authentic jersey colors
   for personalized fan avatars.
 ◦ Color Mural: A shooting game progressively unlocked a co-branded "Real Game Begins
   with Hisense" mural, shareable on social media upon completion.

Both experiences employed Hisense RGB MiniLED technology as the underlying infrastructure,
translating technical specifications into tangible interactive feedback. This approach
moved "Real Game Begins with Hisense" from brand messaging to consumer-touchable
experience.

This collaboration represents a key execution of Hisense’s FIFA World Cup 2026^(
™) sponsorship activation. As an Official Sponsor, Hisense actively pursues IP-based
cross-brand partnerships with fellow sponsors, converting single-brand exposure 
into multi-brand collaborative consumer experiences through shared technology resources
and co-developed scenarios—achieving mutual brand endorsement and amplified impact.

The activation incorporated U.S. retail conversion logic through the "Our Host with
Hisense" program. Participants completed football-themed quizzes, generating R/G/
B color-profiled fan identity posters and matched product recommendations. QR codes
directed traffic to the Hisense U.S. website for purchase. Offline interaction records
granted entry to online discount coupon draws, enabling traffic exchange and sales
conversion.

The New York RGB pop-up activation forms part of Hisense’s FIFA World Cup 2026™ 
sponsorship activation. From the immersive experience at Hudson Yards in New York,
to the Hisense frontier technology showcase at the SFE commercial display zone, 
to the sensory interaction at the FIFA Museum in Toronto, from the fan passion at
the FFF in Mexico City to the technical presentation at the IBC VAR operations center,
Hisense employs RGB MiniLED technology as a unifying thread, weaving dispersed sponsorship
rights into a cohesive brand narrative. This approach translates "Real Game Begins
with Hisense" from messaging into tangible experiences, converts professional display
technology into consumer-perceptible scenario-based language, and expands brand 
touchpoints through IP-based cross-sector partnerships. Hisense will continue building
connections with global consumers, with technology as foundational infrastructure
and football culture as emotional carrier.

 

 [](https://mmx.prnasia.com/media/MS1862125/843454777da94d1fbe8530017bfe4b8a.jpg?id=OA2699722&p=medium600)

---

  |  This article was produced by Cision PR Newswire, our trusted news partner. The views expressed and the content presented here are solely those of the author and may not fully reflect the opinions of Thailand Business News. |

---

 
**Read the original article :** [Hisense RGB-themed pop-up event lights up the new landmark of FIFA World Cup 2026™ ](http://www.prnasia.com/story/archive/4981513_AE81513_0?rand=184833)