# HRH the Crown Prince Launches CEER's Flagship Vehicles Further Strengthening Saudi Arabia's Position in the Global Automotive Industry

- Link: https://www.thailand-business-news.com/pr-news/hrh-the-crown-prince-launches-ceers-flagship-vehicles-further-strengthening-saudi-arabias-position-in-the-global-automotive-industry
- Published: 2026-09-22T00:41:00+07:00
- Author: PR Newswire

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 ◦ CEER’s EXOBOT electric sedan and SUV embody Saudi innovation and national ambition,
   combining visionary design, advanced technologies, outstanding performance, and
   an exceptional driving experience.
 ◦ Designed, engineered, and manufactured in Saudi Arabia, as CEER’s flagship vehicles
   within a broader vehicle lineup to be launched over the next five years.

JEDDAH, Saudi Arabia, Sept. 22, 2026 /PRNewswire/ — His Royal Highness Prince Mohammed
bin Salman bin Abdulaziz Al Saud, Crown Prince, Prime Minister and Chairman of the
Board of Directors of PIF, revealed EXOBOT, the flagship electric vehicles from 
CEER, Saudi Arabia’s national automotive company. This national milestone reflects
Saudi Arabia’s strategic direction toward developing an advanced industrial sector
aligned with the objectives of Saudi Vision 2030 and further strengthening Saudi
Arabia’s position in the global automotive industry.

 [⌊CEER’s EXOBOT electric sedan and SUV embody Saudi innovation and national ambition, combining visionary design, advanced technologies, outstanding performance, and an exceptional driving experience.⌉](https://mmx.prnasia.com/media/MS1992689/CEER_Press-Release.jpg?id=OA2961281&p=medium600)

CEER’s EXOBOT electric sedan and SUV embody Saudi innovation and national ambition,
combining visionary design, advanced technologies, outstanding performance, and 
an exceptional driving experience.

Marking this occasion, His Royal Highness said: "The launch of CEER’s first vehicles
represents another step forward in Saudi Arabia’s progression to build a sustainable
and prosperous industrial ecosystem. It further enables the automotive sector as
a key driver of economic growth, through attracting investments, empowering national
talent, and expanding the private sector’s role to further position Saudi Arabia
to become a leading regional and global hub for this industry."

EXOBOT sedan and SUV vehicles represent part of a planned portfolio of seven models
that will be launched over the next five years, including midsize and compact vehicles
with various propulsion options to serve different customer needs. These vehicles
will be manufactured at CEER Manufacturing Complex (CMC), the largest automotive
production facility in the Middle East and one of the most technologically advanced
in the world. Additionally, EXOBOT sedan and SUV feature a distinctive design inspired
by Saudi Arabia’s landscape, rooted in its culture, and reflective of its vision.
Designed and engineered locally, the vehicles have been developed according to the
highest global standards, further strengthening Saudi Arabia’s position as a rising
force in the global automotive industry.

By 2034 CEER is projected to contribute USD 8 billion (over SAR 30 billion) to Saudi
Arabia’s GDP, USD 21 billion (over SAR 80 billion) to trade balance improvement,
and create quality direct and indirect jobs.

The announcement aligns with PIF’s efforts to develop an integrated and competitive
local automotive ecosystem, as part of PIF’s mandate as a key driver of Saudi Arabia’s
economic diversification. PIF launched CEER in 2022 as the first Saudi vehicle brand,
with the aim to support the development of the national industrial ecosystem, attract
investments, create opportunities for the private sector, and increase Saudi GDP.

Follow the livestream of the CEER World Premiere on: [https://www.youtube.com/watch?v=MXzjpmxFcPw](https://edge.prnewswire.com/c/link/?t=0&l=en&o=4778924-1&h=1152908075&u=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DMXzjpmxFcPw&a=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DMXzjpmxFcPw)

For all news and assets from the CEER World Premiere, head to: [https://ceermotors.com/news/](https://edge.prnewswire.com/c/link/?t=0&l=en&o=4778924-1&h=169048872&u=https%3A%2F%2Fceermotors.com%2Fnews%2F&a=https%3A%2F%2Fceermotors.com%2Fnews%2F)

CONTACT: [Karolina.mizgalska@bursonglobal.com](https://www.thailand-business-news.com/pr-news/Karolina.mizgalska@bursonglobal.com)

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