# Initiative on Joint Promotion of World Cultural Heritage Launched in Chongzuo, China

- Link: https://www.thailand-business-news.com/pr-news/initiative-on-joint-promotion-of-world-cultural-heritage-launched-in-chongzuo-china
- Published: 2026-07-15T17:29:00+07:00
- Author: PR Newswire

CHONGZUO, China, July 15, 2026 /PRNewswire/ — This is a report from china-asean-
media.com. 

The 2026 ASEAN-China Cultural Exchange Cooperation Forum was held today in Chongzuo,
Guangxi Zhuang Autonomous Region, co-hosted by the Bureau of International Exchange
and Cooperation of China’s Ministry of Culture and Tourism and the Department of
Culture and Tourism of Guangxi.

Under the theme "Innovative Conservation and Regional Joint Promotion of World Cultural
Heritage," the forum featured two core panels: "Protection and Inheritance of World
Cultural Heritage in the Era of Artificial Intelligence" and "Exploration of Cross-
border Collaboration in Promoting World Cultural Heritage." Delegates included cultural
and tourism officials, heritage experts, academics, and media representatives from
China and ASEAN member states.

During the forum, the Initiative on Joint Promotion of World Cultural Heritage was
formally issued. Signatories included institutions such as the Ministry of Culture
and Fine Arts of Cambodia, the Penang Heritage Trust (Malaysia), the Guangxi Huashan
Scenic Area Administrative Committee of Chongzuo City, Beijing’s Summer Palace, 
and the Longmen Grottoes Research Institute. The initiative aims to establish a 
regular information-sharing mechanism and a shared heritage resource database, create
integrated online-offline promotion platforms, enhance youth dialogue between China
and ASEAN, and cultivate interdisciplinary talent for cross-border heritage operations
and conservation.

The forum also debuted the "Chongzuo Huashan Day" international co-branded cultural
and creative collection. The visual identity, originally designed by a Beihang University
team and recipient of the German iF Design Award, reinterprets millennia-old rock
art motifs through contemporary, fashion-forward expression. This forms a full-cycle
model—from international recognition to local implementation to global outreach—
offering a new pathway for the creative industrialization of world heritage.

This year marks the 5th anniversary of the China-ASEAN Comprehensive Strategic Partnership
and the 35th anniversary of China-ASEAN dialogue relations. Participants concurred
that the forum should serve as a springboard to harness culture, heritage, and technology
as bridges, wings, and bonds, jointly forging a brighter future for heritage innovation
and regional promotion, while injecting lasting momentum into a closer China-ASEAN
community with a shared future.

 

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