# International Conference of Mountain Tourism and Outdoor Sports 2026 Opens in Xingyi

- Link: https://www.thailand-business-news.com/pr-news/international-conference-of-mountain-tourism-and-outdoor-sports-2026-opens-in-xingyi
- Published: 2026-11-13T16:41:00+07:00
- Author: MarketersMEDIA Newswire

Guiyang City, Guizhou Province, China, November 13, 2026 — On November 9, the International
Conference of Mountain Tourism and Outdoor Sports (MTOS) 2026, hosted by the International
Mountain Tourism Alliance (IMTA), opened in Xingyi City, Qianxinan Buyei and Miao
Autonomous Prefecture, Guizhou Province. The Conference is themed “Integration of
Culture, Tourism and Sports Presents a High – Quality Life — Breathe Deep in the
Mountains, A Slow – Living Sojour,” and was declared open by **Li Bingjun**, Governor
of Guizhou Province.

![b3ba72278213546154ad3e51fe2e5ab5.jpg](http://xinmeibao.oss-cn-hangzhou.aliyuncs.
com/uploads/editor/20261113/1794556103547879.jpg)

Opening Ceremony of the International Conference of Mountain Tourism and Outdoor
Sports (MTOS) 2026. Photo by Li Jingcheng

 At the Opening Ceremony, **Lu Yongzheng**, Head of the Publicity Department of 
the CPC Guizhou Provincial Committee, **Xu Yongjun**, Vice Chairperson of the China
Federation of Literary and Art Circles, and **Ben Montgomery**, Vice Chairman of
the Pacific Asia Travel Association (PATA), delivered remarks. **He Yafei**, Vice
Chairman and Secretary-General of the IMTA, presided over the Opening Ceremony. 
Nearly 400 guests attended, including representatives of international organizations,
representatives from relevant national tourism departments, foreign diplomatic missions
in China, tourism-related enterprises, and mountain tourism destination management
institutions, as well as industry experts, scholars, and media journalists.

 “In recent years, Guizhou Province has leveraged its endowments as a ‘Province 
of Parks,’ focusing on the ‘three key elements’ of resources, visitor sources, and
services to drive the upgrading of Guizhou tourism from sightseeing and check-in
visits to vacation and residential tourism,” **Lu Yongzheng** said in his remarks.
Through years of effort, Guizhou’s mountain tourism offerings have become more diverse,
and the brand influence of “Sojourn in Guizhou, a More Colorful Life” has continued
to expand.** Xu Yongjun **stated in his remarks that the MTOS connects scenic landscapes,
ethnic culture, mountain sports, and public arts, enabling scenery to be appreciated,
culture to be experienced, and sports to be enjoyed — highly consistent with the
value pursuit of arts in nurturing the soul and enriching the spiritual world. **
Ben Montgomery** expressed that PATA is willing to deepen strategic cooperation 
with the IMTA, leveraging international networks and industry connections to strengthen
B2B linkages in the Asia-Pacific region. **Jin Hui**, CEO of H World Group Limited,**
Dun Zhongjie**, Executive President of Fantawild Holdings Inc.,** Guo Shaoxin**,
Vice President of Aranya Holdings Group Limited, and **Wendy Wu**, Founder of WWT
International Travel Agency, delivered insightful speeches at the opening ceremony.

 As the main event of the Conference, the 2026 IMTA Annual Conference was held concurrently.
A work report presented during the Annual Conference indicated that in 2026 the 
IMTA advanced systematically in platform functions, mechanism operations, and cooperation
channels, continuously enhancing the international profile of mountain tourism through
platforms such as “International Mountain Tourism Day” and the “International Conference
of Mountain Tourism and Outdoor Sports,” deepening research on international and
national standards, and optimizing member services. In 2027, the IMTA will focus
on “Mountain Tourism + Sports,” “Mountain Tourism + Industry,” and “Mountain Tourism
+ Culture” to create a new “Mountain-Sea Four Seasons” IP. A specialized research
titled “Mountain Outdoor Sports Industry: Scenario Innovation, Regulator Governance
and International Development,” released at the Annual Conference, proposed establishing
a governance framework grounded in data and standards, supported by the pillars 
of access, capacity, rescue, and liability, with coordination among national, local,
and community platforms, as well as an internationalization pathway progressing 
from product export to mutual standards recognition and ultimately to the establishment
of discourse power. To date, the IMTA has 221 institutional and individual members
from 43 countries and regions.

 The Conference also held Exchange Forum on Mountain Outdoor Sports, Exchange Forum
on Mountain Medical Care, Wellness, and Long-Stay Travel, and 2026 Exchange Forum
on Integrating Mountain Living Environments and the Long-Stay Travel Industry in
the New Era. Supporting activities included the World Famous Mountain Photography
Exhibition & the 10th Anniversary Retrospective of the MTOS, “IMTA · Night of Wanfenglin”
ethnic cultural performance, and cultural tourism investment promotion. After the
Conference, guests experienced hiking and other activities, and visited wellness
communities and distinctive ethnic villages to experience Guizhou’s ecology, climate,
and diverse residential tourism amenities.

Contact Info: 
Name: ZhangEmail: [Send Email](https://send.releasecontact.com/89209533)
Organization: International Mountain Tourism AllianceWebsite: [http://www.imtaweb.net/](http://www.imtaweb.net/)

Release ID: 89209533

In case of detection of errors, concerns, or irregularities in the content provided
in this press release, or if there is a need for a press release takedown, we strongly
encourage you to reach out promptly by contacting [error@releasecontact.com](https://www.thailand-business-news.com/pr-news/error@releasecontact.com)(
it is important to note that this email is the authorized channel for such matters,
sending multiple emails to multiple addresses does not necessarily help expedite
your request). Our efficient team will be at your disposal for immediate assistance
within 8 hours – resolving identified issues diligently or guiding you through the
removal process. We take great pride in delivering reliable and precise information
to our valued readers.

**Source** : [International Conference of Mountain Tourism and Outdoor Sports 2026 Opens in Xingyi](https://news.marketersmedia.com/international-conference-of-mountain-tourism-and-outdoor-sports-2026-opens-in-xingyi/89209533?rand=206000)

    ```wp-block-verse
    The information provided in this article was created by MarketersMEDIA Newswire, our news partner. The author's opinions and the content shared on this page are their own and may not necessarily represent the perspectives of Thailand Business News.
    ```