# Interview With Bifu CEO: From Exchange to Trading Network, With Financial Equality at Its Core

- Link: https://www.thailand-business-news.com/pr-news/interview-with-bifu-ceo-from-exchange-to-trading-network-with-financial-equality-at-its-core
- Published: 2026-08-13T13:58:00+07:00
- Author: PR Newswire

HONG KONG, Aug. 13, 2026 /PRNewswire/ — In an industry where exchanges compete on
derivatives depth, listing speed and platform tokens, [Bifu](http://bifu.co/) has
chosen a different path. With financial equality as its foundation, the platform
is upgrading from a single exchange into a trading network that connects multiple
markets, asset classes and communities. In a recent interview, the CEO of Bifu explained
the beliefs behind the move, the dual-engine architecture powering it, the brand
renewal now underway, and the trustless endgame the company is building toward.

 [](https://mmx.prnasia.com/media/MS1969103/20260813014215EDT_image_1.jpg?id=OA2878249&p=medium600)

**Financial Equality as the Starting Point**

According to the CEO, financial equality is the basis of the company’s decisions
rather than a marketing phrase. "Quality assets, strategies and trading infrastructure
should not belong only to institutions and high-net-worth individuals," he said."
Ordinary users deserve an equal path to reach them."

In practice, this translates into a clear direction: the company packages market
return opportunities that were previously available mainly to professional institutions
into products for ordinary users, so that quality strategies are no longer reserved
for the few.

The CEO also connected this principle to what he sees as the industry’s main structural
problem: Web2 and Web3 exchanges have not truly converged. On-chain markets offer
diversity and transparency but remain fragmented and difficult to use, while traditional
platforms are efficient but concentrate authority in the platform’s hands. He considers
starting from Web2 the practical choice at this stage, while maintaining that platforms
will ultimately need to share authority with users. This is the reasoning behind
Bifu’s stated positioning as a bridge from Web2 to Web3.

**A Dual Asset Engine Behind One Network**

Bifu’s asset expansion runs on two tracks. **The first is a brokerage engine that
connects to external liquidity in markets with mature pricing, such as CFDs and 
prediction markets. **For these markets, the company’s approach is to integrate 
existing liquidity rather than build its own. **The second is a self-built liquidity
engine covering primary assets without established pricing, along with futures and
spot. **This in-house pricing and matching capability is what the CEO identifies
as the company’s long-term moat.

**The two engines together form BiNet, the global asset trading network behind the
platform.** Under this architecture, crypto, forex, commodities, stock CFDs, RWA
and prediction markets connect to a single account and funding system: one verification,
one pool of funds, access to every market. [Bifu](http://bifu.co/) is the platform
users interact with, while BiNet is the network layer underneath.

Between traditional finance and blockchain finance, the company says it is working
on the flow of funds in both directions. For the next six to twelve months, its 
stated priority is a trader incubation program that combines livestreaming, IM and
AI agents to produce trading-related content, with content and community intended
to serve as the platform’s growth channel.

**From Exchange to Trading Network**

On the timing of the repositioning, the CEO’s explanation is that the product has
moved ahead of brand perception. In his view, the dual-engine architecture, multi-
asset coverage, trader incubation and the Web2-to-Web3 bridge already constitute
a trading network rather than an isolated exchange, and the brand is catching up
to that fact.

BiNet, the carrier of the new positioning, is aimed at a long-standing structural
problem. Each asset class operates in its own market, with separate accounts, verification
and funding channels. When an opportunity appears in one market, a trader’s capital
is often in another, and moving it can take hours or days. The CEO described the
fragmentation as running across four levels, identity, funds, risk control and compliance,
and framed it as an infrastructure problem: between the markets, there is no network.

**BiNet’s proposed answer is a single shared entrance for all assets, allowing capital
to move between markets rather than sitting in silos.** The CEO compared it to global
roaming, where one phone number works in every country, and summarised the goal 
in one sentence: "Wherever the opportunity is, you are already there."

He also drew a structural distinction between a trading network and an exchange.
In a traditional venue, users trade one class of assets, and each new market requires
rebuilding an entire system. In a network, each new market reuses the same account,
routing, matching and clearing capabilities, so markets keep being added while the
entrance stays one. Beyond the technical difference, he characterised an exchange
as a closed venue where users come, trade and leave, and a trading network as an
open ecosystem in which the platform provides infrastructure and asset access while
traders, retail users and communities operate on top of it.

This positioning also shapes how the company communicates. While competitors centre
their messaging on futures, spot and platform tokens, Bifu frames its message around
helping users earn from the market, with the aim that each type of trader can find
a solution that fits them on [Bifu](http://bifu.co/), provided collectively by the
community. On its relationship with partners, the CEO put it this way: "The platform
is an amplifier, not a harvester."

As for its target users, the company’s long-term position is that financial equality
should carry no entry barriers. At the current stage, it serves users who want steady
returns while allocating part of their capital to market opportunities. The CEO 
described them as financially literate, open to new things, and unwilling to stay
in their comfort zone. Most discover Bifu through communities, and their feedback,
according to the company, centres on the actual returns its strategies deliver.

**Compliance and Trust: From Trustable to Trustless**

On the question of trust, the CEO pointed to two horizons. In the short term, the
company relies on its group background: the group behind Bifu has operated for years
with substantial revenue, which, in his argument, means harming users would cost
it far more than it would cost a new entrant. In the long term, the company says
it selects jurisdictions with stable regulatory policies and plans to obtain top-
tier licenses, positioning itself as a compliant bridge between Web2 and Web3.

Asked about the low level of user trust in centralised platforms after multiple 
industry collapses, the CEO said the company does not use competitors’ failures 
for attention, and instead focuses on asset segregation and custody. Beyond licenses,
he emphasised segregation at the code and asset level, designed to remove the possibility
of internal misconduct, so that engineering constraints rather than promises become
the basis of user trust.

The stated endgame goes a step further. Today, choosing a platform means choosing
to believe in a brand, and the company describes its current work as making Bifu
more trustworthy. The long-term goal, however, is a protocol-based exchange with
trustless mechanisms, where rules are written into the protocol and asset ownership
is guaranteed by mechanisms rather than by any team’s conduct. In the CEO’s framing,
trust then becomes a default property of the system, which he called the completed
form of financial equality.

**One Account, Trade the World**

Asked to introduce Bifu in one sentence to users who do not yet know it, the CEO
answered that Bifu is building a multi-market, multi-asset trading network for retail
users, so that wherever the opportunity is, they are already there. However, when
users first encounter the platform, he said, the intent is that they stay for a 
trading solution that fits them and a community that grows with them.

From trustable to trustless, and from an exchange to a trading network, Bifu’s repositioning
is still in its early stages.

CONTACT:
Stan Li[stan.l@bifu.co](https://www.thailand-business-news.com/pr-news/stan.l@bifu.co)

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