# ITE Hong Kong 2026: Plenty of Bright Spots

- Link: https://www.thailand-business-news.com/pr-news/ite-hong-kong-2026-plenty-of-bright-spots
- Published: 2026-05-04T10:15:00+07:00
- Author: PR Newswire

**Great Sourcing & Networking for Asian Travel Trade & Affluent FIT**

HONG KONG, May 4, 2026 /PRNewswire/ — **ITE Hong Kong 2026** – the 40th edition 
of ITE‑Leisure and the 21st ITE‑MICE – will be held from **June 11 to 14 **with 
first two days for trade, next two for public.

 [ ⌊ITE Hong Kong 2026 — celebrating its 40th edition — brings together over 400 exhibitors from 55 countries and regions, including a bigger China (Chinese Mainland) Pavilion with 21 participating provinces and cities. B2B and B2C programs include business matching, KOL networking, trade and public seminars, and cultural performances.⌉ ](https://mma.prnasia.com/media2/2971421/ITE26_photoS_May26.html)

ITE Hong Kong 2026 — celebrating its 40th edition — brings together over 400 exhibitors
from 55 countries and regions, including a bigger China (Chinese Mainland) Pavilion
with 21 participating provinces and cities. B2B and B2C programs include business
matching, KOL networking, trade and public seminars, and cultural performances.

**Ranked world’s 14th largest market**, Hong Kong spent **US$28.9 billion** on outbound
travel in 2024, and its residents made **117 million departures in 2025**.

**Great for sourcing and networking,** ITE2025 saw **88% of exhibitors** and **50.2%
of buyer/trade visitors** from outside Hong Kong, with **70% from the Greater Bay
Area**, and 70,212 public visitors.

**Visitors undaunted by Geopolitical Uncertainties:**

 ◦ **Trade website** monthly traffic grew from 84,000 (average) in late 2025 to 
   168,939 in March 2026**,** reflecting strong interest from Asia’s travel trade.
 ◦ **March public visitor survey** (688 replies) found visitors undaunted – **62.5%
   plan to increase 2026 travel budget, and 25.3% will maintain it. 75% took multiple
   holidays in 2025** confirming they’re frequent, affluent travelers.    
 ◦ ITE2025 survey found **43% public visitors interested booking onsite**, often
   via mobile. **To** **generate revenue**, exhibitors can promote e-booking sites
   and **Special Offer Codes** at ITE.

Roughly, ITE2026 will feature 400+ exhibitors from 55 countries/regions and 8,000
buyer/trade visitors – with 85% and 50% respectively from outside Hong Kong and 
74,000 public visitors.

**Plenty of Bright Spots**

 ◦ **New official pavilions/stands from:** Uganda (Africa), Mongolia (Asia) and 
   Peru (Americas)
 ◦ **China (Chinese Mainland) Pavilion expands by 35%** with **21 participating 
   provinces/cities**
 ◦ **New Ice/Snow Travel Pavilion** – exhibitors from northern Canada and Iceland(
   aurora, glacier tour etc.) and new Chinese exhibitors from Heilongjiang, Xinjiang,
   Beijing (Winter Olympics host city) and co-host district of Chongli. All famous
   for ice/snow sports.
 ◦ **B2B & B2C programs include:** Business matching, KOL networking, Industry Forum
   on Sustainable Tourism, Special Displays on Family Travel, Eco-tourism, trade/
   public seminars, presentations, and cultural performances.

**Panoramic China Pavilion** has some provinces and cities having own designs; some
hold presentations, cultural performances, and promoting products like "Panda Theme
Train from Sichuan to Xinjiang".

Travel trade can [apply online](https://www.itehk.com/travelexpo/index.php?menuID=main&module=inputForm&topLevel=1050&subLevel=10&lang=en)
for complimentary **Trade Day Pass.**  Outbound agents may apply [**Buyer Subsidy Scheme**](https://www.itehk.com/travelexpo/index.php?menuID=main&module=content&topLevel=1050&subLevel=30&lang=en)
for additional benefits but required to spend about 2 hours in Business Matching
etc.

Organized by TKS Exhibition Services Ltd., **ITE Hong Kong celebrates its 40****
^(th)** **anniversary in 2026.**

Read Full Version >> [https://www.itehk.com/travelexpo/doc/press/ITE26-Preview-May26_en.pdf](https://www.itehk.com/travelexpo/doc/press/ITE26-Preview-May26_en.pdf)

**For exhibiting / visiting / registration:** Email [travel@tkshk.com](https://www.thailand-business-news.com/pr-news/travel@tkshk.com)
WhatsApp: [+852 94008444](https://www.thailand-business-news.com/pr-news/+852%2094008444)
Website: [https://www.itehk.com](https://www.itehk.com/)

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  |  This article was produced by Cision PR Newswire, our trusted news partner. The views expressed and the content presented here are solely those of the author and may not fully reflect the opinions of Thailand Business News. |

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**Read the original article :** [ITE Hong Kong 2026: Plenty of Bright Spots ](http://www.prnasia.com/story/archive/4949673_AE49673_0?rand=184833)