# JA Brand Renewal: "One JA" Creates a Green Energy Ecosystem to Empower Global Industries

- Link: https://www.thailand-business-news.com/pr-news/ja-brand-renewal-one-ja-creates-a-green-energy-ecosystem-to-empower-global-industries
- Published: 2026-06-02T17:04:00+07:00
- Author: PR Newswire

SHANGHAI, June 2, 2026 /PRNewswire/ — On June 2, the "JAx2026" JA Brand Renewal 
Launch & Eco-Partner Conference was held in Shanghai. The event unveiled a new brand
positioning and renewal plan, showcased innovations across JA’s three core business
segments—solar, energy storage solutions and smart energy—and outlined its strategic
roadmap for AIDC (AI Data Center) sector. Together, these elements presented a complete
collaborative blueprint for a "Green Energy Ecosystem," demonstrating the company’s
resolve to drive low-carbon transitions and high-quality growth globally.

 [ ⌊JAx2026, Green Energy for Every Industry⌉ ](https://mma.prnasia.com/media2/2993131/pic.html)

JAx2026, Green Energy for Every Industry

At the conference, JA officially introduced its unified "One JA" brand framework.
As the master brand, JA is backed by four sub-brands: JA SOLAR (Photovoltaics), 
JA ESS (Energy Storage Solutions), JA GREEN (Smart Energy) and JA CAPITAL (Capital
Platform). They form a full closed-loop system and underpin the core strengths of
the Green Energy Ecosystem. Serving as JA’s global communication platform, JAx connects
technology launches, ecosystem cooperation and industry insights to present the 
ecosystem’s integrated capabilities worldwide.

Green energy has long transcended its role as a mere energy supply and has become
a core foundation empowering cross-industry development. Building on this insight,
JA positions itself as a "Reliable Global Green Energy Partner" with the brand promise"
Reliable Power for the Journey Ahead".

Liu Shuo, President of JA Brand and Marketing Center, said: "The global energy transition
is shifting from electricity price competition to a value-driven phase deeply integrated
into specific scenarios. Drawing on 21 years of solar expertise and our mission 
to ‘develop solar power to benefit the planet,’ JA will deepen the Green Energy 
Ecosystem to make green energy stable, accessible, and affordable for every industry,
advancing the transition together with global partners."

From "exporting products" to "building global capabilities," and from "a Chinese
brand going global" to "a truly global brand," JA will leverage the synergies of
its ecosystem to deliver integrated green energy solutions, collaborating with partners
across the industry to co-develop technologies and expand markets. Through reliable
products, tailored system solutions, global professional services, and consistent
long-term value, JA is empowering industries worldwide to build a more stable, greener,
and sustainable energy future.

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