# Jin Jiang Hotels and Trip.com Sign Strategic MOU to Deepen ASEAN Engagement

- Link: https://www.thailand-business-news.com/pr-news/jin-jiang-hotels-and-trip-com-sign-strategic-mou-to-deepen-asean-engagement
- Published: 2026-08-26T11:23:00+07:00
- Author: PR Newswire

SINGAPORE, Aug. 26, 2026 /PRNewswire/ — A subsidiary of [Jin Jiang Hotels](https://www.jinjianghotels.com/),
a leading global hospitality company, has established a strategic collaboration 
with the leading international travel service provider Trip.com Travel Singapore
Pte. Ltd., to deliver value to travelers visiting the ASEAN region. The two companies
signed a three-year MoU that will see them cooperate in leveraging their respective
ecosystems and platform strengths across ten ASEAN nations — Singapore, Thailand,
Malaysia, Indonesia, Vietnam, the Philippines, Cambodia, Myanmar, Laos, and Brunei—
to jointly drive brand equity and further develop hospitality ecosystems in the 
ASEAN region.

 [](https://mmx.prnasia.com/media/MS1975808/20260825232950EDT_image_1.jpg?id=OA2912103&p=medium600)

**Building a New Model for ASEAN Hospitality Collaboration**

This long-term strategic alliance is rooted in resource exchange, shared strengths,
and co-marketing. A key highlight is the introduction of a unified fixed commission
structure for participating properties of the subsidiary of Jin Jiang Hotels across
the ASEAN nations covered by the MoU. This standardized framework will replace traditional,
volatile floating commission models to improve commercial transparency, enhance 
cost predictability, and provide a more stable foundation for sustainable, higher-
certainty growth for the hotel franchisee.

**Accelerating a New ‘Tourism + Accommodation’ Ecosystem**

The cooperation will also leverage the two companies’ complementary strengths across
the travel value chain to create a seamless, full-service loop spanning cross-border
booking, destination activities, localized stays, and after-sales support. The powerful
synergy between the offline hospitality portfolio of the subsidiary of Jin Jiang
Hotels and Trip.com’s online global traffic will address the critical pain point
of overseas customer acquisition for ASEAN hotels, significantly boosting local 
occupancy rates and diversifying the guest mix through an integrated, one-stop solution.

Deepening their collaboration through joint marketing and resource integration will
enable the companies to build an integrated "tourism + accommodation" ecosystem 
across ASEAN aimed at strengthening tourism connectivity, supporting local hospitality
ecosystems, and delivering value to travelers.

In parallel to this strategic cooperation, the subsidiary of Jin Jiang Hotels has
established a robust localized footprint in Southeast Asia, deploying dedicated 
development and operations teams in Malaysia, Indonesia, and Vietnam. By leveraging
its high-quality standards, intelligent systems, and the GPP (Global Purchasing 
Platform), the subsidiary of Jin Jiang Hotels is smoothly adapting to regional habits
while driving local economic synergy. This infrastructure will ultimately accelerate
the company’s tailored, brand-led, and scalable international development, providing
support for upcoming property openings across Southeast Asia and driving growth 
with a deeper localized presence.

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**Read the original article :** [Jin Jiang Hotels and Trip.com Sign Strategic MOU to Deepen ASEAN Engagement ](http://www.prnasia.com/story/archive/5033941_AE33941_0?rand=184833)