# Josie Ho Shines in Desert diamonds at  Hong Kong Premiere of The Mage

- Link: https://www.thailand-business-news.com/pr-news/josie-ho-shines-in-desert-diamonds-at-hong-kong-premiere-of-the-mage
- Published: 2026-10-09T11:40:00+07:00
- Author: Media OutReach

#### _De Beers Group and Chow Tai Fook celebrate Josie Ho as a true reflection of Desert diamonds — individual, resilient and naturally distinctive_

HONG KONG SAR – [Media OutReach Newswire](https://www.media-outreach.com/) – 9 October
2026 – On 6 October, Hong Kong actress, producer and musician Josie Ho stepped onto
the red carpet for the Hong Kong premiere of The Mage 《拾荒法師》 adorned in jewellery
from Chow Tai Fook’s Desert Rose Collection, created in collaboration with De Beers
Group as the latest expression of the Desert diamonds campaign.

![Josie is joined by her husband and long-time creative partner Conroy Chan and 
The Mage co-star Iman Taheri, all wearing diamond jewellery from Chow Tai Fook.](
https://images.media-outreach.com/release.php/Thumb/1600x1067/821298/821298-Cover-
Photo-jpg-1600x1067.jpeg)

 _Josie is joined by her husband and long-time creative partner Conroy Chan and 
The Mage co-star Iman Taheri, all wearing diamond jewellery from Chow Tai Fook._

 Held at MOViE MOViE Cityplaza in Tai Koo Shing, the premiere brought together cinema,
style and natural diamonds for a celebration of individuality and creative expression.
Josie was joined by her husband and long-time creative partner Conroy Chan, as well
as The Mage co-star Iman Taheri, with all three accessorised in diamond jewellery
from Chow Tai Fook.

![Josie Ho shines in Chow Tai Fook Desert Rose Collection, expressing her bold and
distinctive style.](https://release.media-outreach.com/release.php/Images/821305/
2nd-Photo.PNG)

 _Josie Ho shines in Chow Tai Fook Desert Rose Collection, expressing her bold and
distinctive style._

 **A Natural Expression of Individuality**

 Known for forging her own path across film, music and production, Josie has spent
more than three decades embracing roles and creative projects that resist easy categorisation.
Her independent spirit finds a natural connection with the philosophy behind Desert
diamonds — a celebration of natural diamonds in a spectrum of warm, earthy hues,
each shaped by nature and possessing its own individual character.

 The collaboration also places a spotlight on Desert Rose, the collection showcased
by De Beers Group at Jewellery & Gem WORLD Hong Kong in September 2026. Inspired
by the intricate formations of desert roses and the remarkable plants that flourish
in arid landscapes, the collection transforms the beauty, vitality and resilience
of desert life into contemporary jewellery. From delicate floral forms to warm-toned
natural diamonds, each piece explores the relationship between strength and beauty—
qualities reflected in Josie’s own unconventional creative journey.

 _“Josie has always had the courage to define herself on her own terms. Across film,
music and her creative life, she has chosen her own path and built an identity that
is unmistakably hers. That is what makes her such a natural expression of the spirit
of Desert diamonds. No two natural diamonds are exactly alike; each has its own 
character, shaped by its own journey. We see that same individuality and resilience
in Josie. The Desert Rose pieces feel particularly fitting for her — distinctive,
expressive and designed to be worn as a reflection of who you are, rather than simply
as an adornment.”_ — Lynn Serfaty, General Manager, Natural Diamonds, De Beers Group.

 **Resilience, Revealed Through Nature**

 The Desert Rose Collection is the latest chapter of De Beers Group’s Desert diamonds
campaign in China, which draws inspiration from the diverse colours and landscapes
of the desert. Just as no two natural diamonds are exactly alike, the campaign celebrates
beauty that comes from individuality rather than uniformity.

 As Annie Wong, Chief Operating Officer of Chow Tai Fook Jewellery Group, said at
the collection’s launch, Desert Rose _“celebrates the resilience and individuality
of today’s women.”_ Through Josie, that idea takes on an artist who has consistently
pursued her own creative identity across acting, music and independent filmmaking.
The collaboration continues the longstanding relationship between De Beers Group
and Chow Tai Fook, a De Beers Sightholder since 1973, bringing together their shared
appreciation for natural diamonds, craftsmanship and enduring design.

 The Desert Rose Collection is available at selected Chow Tai Fook stores across
25 cities in China.

 For more information on natural diamonds, please follow and visit the official 
channels below: 
 De Beers Group official website [www.debeersgroup.com](http://www.debeersgroup.com)
Natural Diamonds Instagram [@ADiamondisForeverhk](https://www.instagram.com/adiamondisforeverhk?igsh=bzc0MzdkcDlmcWVo)
Website: [www.adiamondisforever.com/zh-hk](http://www.adiamondisforever.com/zh-hk)

Hashtag: #DeBeersGroup #ChowTaiFookJewellery #DesertRose #JosieHo #ADiamondIsForever#
NaturalDiamonds #Desertdiamonds #Diamonds

[https://www.debeersgroup.com](https://www.debeersgroup.com)
[https://www.instagram.com/adiamondisforeverhk](https://www.instagram.com/adiamondisforeverhk)
[www.adiamondisforever.com/zh-hk](https://www.thailand-business-news.com/pr-news/www.adiamondisforever.com/zh-hk)

The issuer is solely responsible for the content of this announcement.

#### About De Beers Group

Established in 1888, De Beers Group is the world’s leading diamond company, with
unrivalled expertise in the exploration, mining, sales and marketing of diamonds.
Together with its partners, De Beers Group employs more than 20,000 people across
the diamond value chain. It is the world’s largest diamond producer by value, with
mining operations in Botswana, Canada, Namibia and South Africa. Innovation sits
at the heart of the Group’s strategy, underpinning a portfolio of brands including
De Beers London and Forevermark, as well as pioneering solutions such as Gem Fair
and Tracr, its diamond mining and traceability programmes. De Beers Group provides
education and laboratory services through the De Beers Institute of Diamonds, and
its Ignite team has introduced a range of technology systems for diamond sorting,
detection and classification, delivering quality service and advanced technology
to the diamond industry. De Beers Group is a member of Anglo American plc. For further
information, visit [www.debeersgroup.com](http://www.debeersgroup.com).

#### Chow Tai Fook Jewellery Group Limited

Since its founding in 1929, CHOW TAI FOOK, the flagship brand of Chow Tai Fook Jewellery
Group, has been celebrated for its bold designs and meticulous attention to detail.
Our commitment to innovation and craftsmanship has made us synonymous with excellence,
value, and authenticity.

 As a global Chinese luxury group, we blend contemporary designs with traditional
techniques to create timeless pieces. Each collection reflects our customers’ stories
and lives, celebrating their special moments. We aspire to inspire and captivate
generations to come, weaving the story of CHOW TAI FOOK into their own.

 Our brand portfolio includes the iconic CHOW TAI FOOK flagship brand, HEARTS ON
FIRE, ENZO, and MONOLOGUE, offering a wide variety of products, including an expanding
range of cutting-edge IP collaborations. With over 5,000 stores worldwide, we offer
a seamless client journey across all touchpoints through a network spanning China
and a growing number of global locations.

 Chow Tai Fook Jewellery Group Limited (SEHK: 1929) has been listed on the Main 
Board of the Hong Kong Stock Exchange since December 2011. We are committed to delivering
sustainable long-term value for our stakeholders by continually enhancing earnings
quality and driving higher value growth.

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**Source** : [Josie Ho Shines in Desert diamonds at Hong Kong Premiere of The Mage](https://www.media-outreach.com/news/hong-kong-sar/2026/10/09/492977/?rand=186006)

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