# Juper Co., Ltd. Launches 'ASAICHI CARE Grapefruit,' Reducing Bitterness and Expanding Product Choices

- Link: https://www.thailand-business-news.com/pr-news/juper-co-ltd-launches-asaichi-care-grapefruit-reducing-bitterness-and-expanding-product-choices
- Published: 2026-11-13T13:10:00+07:00
- Author: PR Newswire

Sold separately from the herbal tea-flavored original; available on Naver, Coupang,
and Market Kurly

SEOUL, South Korea, Nov. 13, 2026 /PRNewswire/ — Juper Co., Ltd. has added a grapefruit-
flavored product to its hangover relief brand ASAICHI CARE. The new product was 
developed in response to consumer feedback that the existing herbal tea-flavored
product was too bitter. While continuing to sell the original, Juper is offering
the grapefruit flavor as a separate product so that consumers can choose according
to their taste.

 [⌊Juper Co., Ltd.⌉](https://mmx.prnasia.com/media/MS2034290/20261113003041EST_image_1.jpg?id=OA3076669&p=medium600)

Juper Co., Ltd.

The new product’s official name is "ASAICHI CARE Grapefruit." According to Juper,
it launched on June 18 and is sold on Naver, Coupang, and Market Kurly. Rather than
changing the flavor of the existing product across the board, the core of this product
line expansion is to offer the herbal tea and grapefruit flavors side by side.

The development was prompted by the reactions of consumers who had tried the existing
product. Juper said it had received feedback on multiple occasions that the original
was too bitter. The company decided to keep the existing product for consumers who
prefer the herbal tea flavor, while offering a different, easier-to-drink flavor
to those put off by the bitterness. ASAICHI CARE Grapefruit is the product developed
to reflect this feedback.

The packaging also differs by flavor. The original retains its existing green color,
while the grapefruit product uses hot pink. By labeling "Grapefruit" in the product
name and using a different packaging color, the company made it easy for consumers
to tell the two products apart on online sales pages. The key changes the company
disclosed with this launch are the flavor and the packaging.

ASAICHI CARE is a brand developed using "ACP-20," which Juper presents as a patented
ingredient, along with its manufacturing process. The company plans to continue 
its ingredient research while also reflecting the taste and ease of consumption 
experienced by consumers in its planning of follow-up products. The grapefruit launch
is an example of turning an inconvenience identified while selling the existing 
product into the development of a separate product.

Juper also intends to broaden its domestic sales touchpoints. In June, at "2026 
Seoul Food" held at KINTEX in Goyang, Gyeonggi Province, the company introduced 
its products to domestic distribution professionals and discussed expanding its 
pharmacy distribution channels. The grapefruit product is currently sold online;
new pharmacy listings and the start date for offline sales have not been disclosed.

Going forward, Juper plans to monitor domestic and international consumer response
and expand the ASAICHI CARE product line. Just as it reflected feedback on taste
from the existing product in the new one, the company intends to look at which flavors
and methods of consumption consumers prefer when developing follow-up products.

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