# Kaohsiung Tourism Surges: New International Campaign Set to Reach 28 Million Across Asia

- Link: https://www.thailand-business-news.com/pr-news/kaohsiung-tourism-surges-new-international-campaign-set-to-reach-28-million-across-asia
- Published: 2026-06-12T12:30:00+07:00
- Author: Media OutReach

KAOHSIUNG, TAIWAN – [MediaOutReach Newswire](https://www.media-outreach.com) – 12
June 2026 – The Kaohsiung City Government Tourism Bureau has unveiled its new international
tourism brand, “KEEP VIBRANT KAOHSIUNG.” By executing a promotional blitz across
Japan, South Korea, Vietnam, and Malaysia, the city has effectively enhanced its
international profile.

![Kaohsiung's new international tourism advertisement lighting up the iconic Dotonbori
district in Osaka, Japan.](https://release.media-outreach.com/release.php/Images/
775126/photo.jpg)

 _Kaohsiung’s new international tourism advertisement lighting up the iconic Dotonbori
district in Osaka, Japan._

 Kaohsiung’s rising international profile is backed by glowing industry recognition.
According to the travel platform Expedia, Kaohsiung was ranked the world’s fourth-
best “hidden gem” for value-conscious travelers during Japan’s 2026 Golden Week.
Currently the top-trending destination in Taiwan, the city continues to outperform
international competitors in growth and traveler interest.

 “Kaohsiung’s unique blend of mountains, sea, rivers, and harbours, combined with
a multicultural vibe and a high-tech urban pulse, creates an unparalleled maritime
city experience,” said Kao Min-lin, Director-General of the Tourism Bureau. Kao 
noted that the city has consistently earned the Taiwan’s highest tourism satisfaction
ratings—a fact reinforced by accolades from international platforms such as Agoda
and Klook.

 The new brand identity utilizes a modern geometric design and vibrant color blocks
to reflect the city’s dynamic character:

 *  **Ocean Blue:** Symbolizing the city’s harbor spirit and maritime soul.
 *  **Passionate Orange:** Representing the legendary warmth and hospitality of 
   the locals.
 *  **Modern Purple:** Highlighting the city’s creative edge and technological innovation.

 To capture diverse market segments, the Tourism Bureau produced three cinematic
promotional videos featuring a Western backpacker, an Asian honeymoon couple, and
a Muslim family. These videos showcase curated “One Day in Kaohsiung” itineraries,
featuring iconic sites such as Cijin, Weiwuying Arts Center, Lotus Pond, Fo Guang
Shan, and local indigenous communities.

 The “KEEP VIBRANT KAOHSIUNG” campaign is currently dominating high-traffic landmarks
across Asia, with an estimated annual reach of 28 million viewers. Key locations
include Seomyeon Station in Busan, Dotonbori district in Osaka, The Café Apartments
in Ho Chi Minh City, and premier shopping districts in Kuala Lumpur.

 To maximize local resonance, the campaign features region-specific slogans: “Japan–
Taiwan Friendship: Passionate Kaohsiung” for Japan, “Taiwan Sensibility: Vibrant
Kaohsiung” for South Korea, “Check-in CaoHung” for Vietnam, and “Ria Kaohsiung” 
for Malaysia. Through this unified yet localized approach, Kaohsiung invites the
world to experience a city where rich cultural heritage meets a contemporary, high-
energy lifestyle.

The issuer is solely responsible for the content of this announcement.

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**Source** : [Kaohsiung Tourism Surges: New International Campaign Set to Reach 28 Million Across Asia](https://www.media-outreach.com/news/taiwan/2026/06/12/470199/?rand=186006)

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