# Kling AI Showcases Kling 4.0 at Advertising Week New York as Generative AI Video Moves Toward Enterprise Production

- Link: https://www.thailand-business-news.com/pr-news/kling-ai-showcases-kling-4-0-at-advertising-week-new-york-as-generative-ai-video-moves-toward-enterprise-production
- Published: 2026-10-16T10:30:00+07:00
- Author: MarketersMEDIA Newswire

New York, United States, October 16, 2026 — On October 6, 2026, Kling AI, a leading
AI-powered creative platform, made its debut at Advertising Week New York 2026, 
showcasing its latest model, Kling 4.0, to the global advertising industry and joining
WPP and Adobe on stage to examine how generative AI video is moving from creative
experimentation into enterprise production.

![](https://storage.googleapis.com/mmstudio-images/gallery/QMDU0YjNqlfOqfBZnztCFUnAgIL2/
1792113780839-0.jpg)

Advertising Week New York, the industry’s annual gathering of marketing, media and
technology leaders, ran from October 5 to 8 at The Penn District in Manhattan, bringing
together more than 1,300 speakers across 500-plus sessions.

The session, “The New Production Engine: Powering Creativity at Scale with Kling
AI,” opened with the launch film for Kling 4.0, its latest video generation model.
Zheru Liu, Head of Partnerships, North America, at Kling AI, was joined by Mathieu
Albrand, Director of AI Strategy & Innovation at WPP, and Elissa Levine, Principal,
Corporate Partnerships at Adobe. The discussion brought together diverse perspectives
on AI model development, creative platforms and campaign execution.

“We three represent three unique layers of the value chain — Kling, the foundation
model; Adobe, the creative tool provider; and WPP, the plan and execution layer 
for campaigns,” said **Zheru Liu from Kling AI**.

The discussion built on growing collaboration across the generative AI ecosystem.
Adobe added Kling 3.0 and Kling 3.0 Omni to [Adobe Firefly](https://www.adobe.com/products/firefly.html),
the company’s all-in-one creative AI studio that brings together the industry’s 
top AI models and pro-grade creative tools in one place. Adobe will also soon bring
Kling 4.0 to Firefly, giving creators more choice and flexibility to use the models
that best suit their needs. Separately, WPP and Adobe expanded their partnership
in February by integrating Adobe [Firefly Foundry](https://business.adobe.com/products/firefly-business/firefly-foundry.html)
into WPP Open, WPP’s agentic marketing platform.

**From Experimentation to Enterprise Adoption**

The session was built around a shift that has been underway for the past year: AI
video moving out of one-off creative tests and into the content operations that 
brands and agencies run every day.

“People appreciate Kling for the ability to generate at the pixel level. Then they
come to Adobe to shape those pixels into impactful content that support their campaign
goals,” said Elissa Levine from Adobe. “Making that integration seamless is a priority
for us — meeting people where they are and giving them the precision and control
they know from Adobe tools.”

Mathieu Albrand of WPP described the collaboration between model providers, creative
software companies and agency partners as more than a linear value chain.

“You could think of it as a linear value chain, but I also like to think of it as
a feedback loop with no start and no end,” said Mathieu Albrand from WPP.

For enterprise customers, the question is no longer simply whether AI can generate
a striking piece of content. Brands and agencies are asking whether the output can
meet commercial production standards, whether a character, product and brand world
can remain consistent across an entire campaign, and whether the final work can 
be cleared, disclosed and deployed safely.

“Control is the holy grail that everyone is after — best achieved at its highest
level through a combination of approaches and tools, which is why the application
layers and the skilled talent who build technical workflows and pipelines matter,”
said Mathieu Albrand from WPP.

To give creators more creative control, Kling 4.0, its latest model, accepts up 
to 10 keyframes and up to 15 multimodal reference inputs — images, video and subjects
combined in a single task — giving creators frame-level control over characters,
scene transitions and story progression.

“For Kling, we value the feedback our clients and creatives give us. We were the
first video model to launch 4K native generation, and in the Kling 4.0 series we
launched 10-bit HDR — heavily demanded by advertising or film creatives,” said Liu.

Kling 4.0 is now in early access beta testing, with a wider rollout in October. 
It supports native 30-second generation and can extend a sequence to two minutes,
giving creators more room to develop actions, emotional build-up and multi-part 
storylines.

**Human Judgement and Craft in AI Use**

A thread running through the session was the boundary between what the models should
handle and what remains a human decision. Adobe emphasized the creator’s role in
directing the work, selecting the strongest ideas and applying the craft that gives
content its purpose and impact.

“As models advance and make high-quality content easier to produce, it’s human judgment
and craft that give the work a distinct point of view. Identifying the right creative
idea and shaping it for your audience is what makes it stand out and connect,” said
Elissa Levine from Adobe.

Liu echoed that view, pointing to the role of creative talent in pushing AI tools
beyond expected use cases.

“Even with the best tools you still need taste and craft, and you need to know what
the brand is about to help craft its story,” Liu said.

The panel followed a year in which Kling AI’s models increasingly moved into commercial
creative production. At the 2026 Cannes Lions International Festival of Creativity,
which introduced an AI Craft category for the first time, two films powered by Kling
AI were recognized: The Last Real Man, produced by Lipstick for The RealReal, won
a Silver Lion in Film and a Bronze Lion in Film Craft, while Lorem Ipsum, produced
by Purga Films, won a Bronze Lion in Film.

As of June 2026, Kling AI had served more than 100 million users across 224 countries
and regions, and nearly 50,000 enterprise customers.

Contact Info: 
Name: Ivy Yu.Email: [Send Email](https://send.releasecontact.com/89206351)
Organization: KLING AIWebsite: [https://klingai.com/](https://klingai.com/)

Release ID: 89206351

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**Source** : [Kling AI Showcases Kling 4.0 at Advertising Week New York as Generative AI Video Moves Toward Enterprise Production](https://news.marketersmedia.com/kling-ai-showcases-kling-40-at-advertising-week-new-york-as-generative-ai-video-moves-toward-enterprise-production/89206351?rand=206000)

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