# KuCoin Becomes Official Partner of UAE Team Emirates – XRG, Debuts at the Tour de France

- Link: https://www.thailand-business-news.com/pr-news/kucoin-becomes-official-partner-of-uae-team-emirates-xrg-debuts-at-the-tour-de-france
- Published: 2026-07-07T17:00:00+07:00
- Author: PR Newswire

|   |

PROVIDENCIALES, Turks and Caicos Islands, July 7, 2026 /PRNewswire/ — KuCoin, a 
leading global cryptocurrency exchange, today announced its official partnership
with UAE Team Emirates – XRG, one of the world’s premier professional cycling teams.
This landmark collaboration will make its grand public debut at the 2026 Tour de
France, with KuCoin’s branding prominently featured across all team buses, support
vehicles, and fleet cars throughout the prestigious three-week race.

 [  ](https://mma.prnasia.com/media2/3004513/KuCoin.html)

Under this exclusive agreement, KuCoin will serve as the team’s sole partner in 
the categories of Cryptocurrency Exchanges, Blockchain Trading Platforms, and Crypto
Wallet Services. The partnership unites two high-performing organizations driven
by a shared commitment to innovation, precision, and long-term excellence.

The Tour de France represents the pinnacle of cycling, where victories are forged
through collective synergy—riders, coaches, mechanics, and support staff working
in perfect harmony. Similarly, these principles of discipline, trust, and strategic
coordination underpin KuCoin’s mission to build a robust and trusted global digital
asset infrastructure.

"We are incredibly proud to partner with UAE Team Emirates – XRG and launch this
collaboration on cycling’s grandest stage," said **BC Wong, CEO of KuCoin**. "World-
class achievements are never solitary; they require a dedicated team moving in unison
toward a shared vision. These are the very values that have fueled KuCoin’s growth,
and we look forward to empowering the team as they chase victory at the Tour de 
France."

UAE Team Emirates – XRG, home to cycling superstars including multi-time Tour de
France champion Tadej Pogačar, has solidified its status as a dominant force in 
world cycling through relentless preparation and consistent execution.

This partnership marks a significant expansion of KuCoin’s global sports sponsorship
portfolio, reinforcing its brand presence on a massive international scale. Further
collaborative initiatives featuring UAE Team Emirates – XRG and Tadej Pogačar will
be unveiled later this season.

**About KuCoin**

Founded in 2017, KuCoin is a leading global crypto platform trusted by over 40 million
users across 200+ countries and regions. Known for its user-first approach, the 
platform combines advanced technology, deep liquidity, and strong security safeguards
to deliver a seamless trading experience. KuCoin provides access to 1,500+ digital
assets through a broad product suite and remains committed to building transparent,
compliant, and user-centric digital asset infrastructure for the future of finance,
backed by SOC 2 Type II, ISO/IEC 27001:2022, and ISO/IEC 27701:2019 Certifications.
In recent years, we have built a strong global compliance foundation, marked by 
key milestones including AUSTRAC registration in Australia, a MiCA license in Europe,
and regulatory progress in other markets.

**About UAE Team Emirates – XRG**

UAE Team Emirates – XRG is one of the world’s leading UCI WorldTour cycling teams,
competing at the highest level of international professional cycling. The team has
won multiple Grand Tours and Monument Classics and is home to some of the sport’s
most accomplished riders, including Tour de France champion Tadej Pogačar.

---

  |  This article was produced by Cision PR Newswire, our trusted news partner. The views expressed and the content presented here are solely those of the author and may not fully reflect the opinions of Thailand Business News. |

---

 
**Read the original article :** [KuCoin Becomes Official Partner of UAE Team Emirates – XRG, Debuts at the Tour de France ](http://www.prnasia.com/story/archive/4998150_AE98150_0?rand=184833)