# LANEIGE Opens Global Flagship, Redefining the Future of Personalized Beauty

- Link: https://www.thailand-business-news.com/pr-news/laneige-opens-global-flagship-redefining-the-future-of-personalized-beauty
- Published: 2026-06-05T16:07:00+07:00
- Author: PR Newswire

**The iconic Seoul-based brand introduces a first-of-its-kind flagship where cutting-
edge architecture meets AI-based, made-for-you beauty

SEOUL, South Korea, June 5, 2026 /PRNewswire/ — After 18 months of renovation, LANEIGE
has reopened its flagship store in the heart of Myeongdong as LANEIGE seoul – the
brand’s first ever global flagship and a destination unlike anything the brand has
built before. The flagship has hosted an invite-only, early access event May 29-
June 4 before opening to the public officially on June 5, 2026. 

 [  ](https://mma.prnasia.com/media2/2995513/LANEIGE_seoul_in.html)

More than a retail destination, LANEIGE seoul is a living expression of the brand’s
science-led vision and spirit of "OPEN TO WONDER" – a space where scientific innovation
is experienced firsthand through made-for-you beauty services.

"LANEIGE seoul isn’t just a store – it’s our perception of what the future of beauty,
technology, and design looks like," says Laneige Brand President, Pilkyung Choi."
Every visit is different; every product is yours alone."

At the heart of LANEIGE seoul is a commitment to hyper-personalization: the idea
that every visitor deserves a beauty product engineered specifically for them. The
flagship offers bespoke services across three categories – skin, complexion, and
lip – each backed by Laneige’s most advanced R&D and manufacturing capabilities.

The flagship’s three bespoke services bring this vision to life:

The **Lip Sleeping Mask experience**, inspired by an ice cream counter, turns precision
into entertainment and allows you to customize your own version of the brand’s iconic
lip mask. Equipped with a device featuring temperature-controlled viscosity and 
nozzle engineering, you can choose among ten scents to mix and match up to 45 combinations
to create your own unique product.

The **Neo experience** puts Laneige’s bestselling cushion compact and 150 shades
at your fingertips. A 1:1 color consultation leads to a unique cushion produced 
on demand by a robot that makes your perfect match all while dancing right before
your eyes.

Lastly, the **Cream Skin experience** combines the brand’s cult-favorite milky toner
with part science and part alchemy: an AI-based skin read followed by a custom blend
pulled from 25 possible formulations. It’s then mixed on-site in just 20 minutes
leading to a unique product created just for you.

"We built this space for people who want to experience what skin science actually
feels like," concludes Choi. "You have to come see it."

LANEIGE seoul is open May 29-June 4 by invite-only to approximately 300 global customers
who pre-booked bespoke services. The official opening is slated for June 5, 2026.
Reservations for the flagship’s bespoke services can be made through the official
LANEIGE website.

 [  ](https://mma.prnasia.com/media2/2995511/LANEIGE_seoul_ex01.html)

 [  ](https://mma.prnasia.com/media2/2995509/LANEIGE_seoul_2F.html)

 [  ](https://mma.prnasia.com/media2/2995510/LANEIGE_seoul_3F.html)

 [  ](https://mma.prnasia.com/media2/2995512/LANEIGE_seoul_4F.html)

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  |  This article was produced by Cision PR Newswire, our trusted news partner. The views expressed and the content presented here are solely those of the author and may not fully reflect the opinions of Thailand Business News. |

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**Read the original article :** [LANEIGE Opens Global Flagship, Redefining the Future of Personalized Beauty ](http://www.prnasia.com/story/archive/4976971_CN76971_0?rand=184833)