# Latest Survey by U.S.-Based Herbalife Shows Taiwan Ranks Among Asia Pacific Leaders in Health Awareness Willing to Invest in Health, Yet Struggling to Stay Consistent

- Link: https://www.thailand-business-news.com/pr-news/latest-survey-by-u-s-based-herbalife-shows-taiwan-ranks-among-asia-pacific-leaders-in-health-awareness-willing-to-invest-in-health-yet-struggling-to-stay-consistent
- Published: 2026-09-16T07:00:00+07:00
- Author: PR Newswire

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TAIPEI, Sept. 16, 2026 /PRNewswire/ — As health awareness continues to rise, pursuing
a healthier lifestyle has become a growing trend among the people across generations.
However, incorporating healthy habits into daily life and maintaining them over 
the long term remains a common challenge for many. Herbalife, a global health and
wellness company, community, and platform, has released its latest "2026 Asia Pacific
Health Culture Survey", providing an in-depth analysis of health awareness and barriers
to taking action among consumers across Asia Pacific and Taiwan. Conducted in May
2026, the survey covered more than 10,000 respondents across 11 markets, including
Australia, Hong Kong, Indonesia, Japan, Korea, Malaysia, the Philippines, Singapore,
Taiwan, Thailand, and Vietnam.

 [](https://mmx.prnasia.com/media/MS1988642/Herbalife_TW.jpg?id=OA2949456&p=medium600)

The survey found that nearly nine in ten people in Taiwan are concerned about their
personal health and preventive care, placing overall health awareness among the 
leading markets in Asia Pacific. More than 65% of consumers also indicated that 
they are willing to invest more resources in their health.^([1]) However, a high
level of health awareness does not necessarily translate into sustained action, 
with nearly half (44%) of respondents in Taiwan admitting that a "lack of motivation"
is a key barrier preventing them from turning awareness into consistent action. 
In response, Herbalife encourages people to establish an "active lifestyle" through
three core strategies—balanced nutrition, regular physical activity, and support
from in-person communities—to help people in Taiwan incorporate healthy actions 
into their daily lives and gradually develop long-term, sustainable healthy habits.

**Decoding Asia Pacific Health Trends: Nearly 90% of Taiwanese Demonstrate High 
Health Awareness, Ranking Among the Top in Asia Pacific.** **Age and Health Warnings
Prompt Greater Concern, with Weight Management Emerging as the Most Urgent Need**

The latest "2026 Asia Pacific Health Culture Survey" found that 89% of people in
Taiwan demonstrate a high level of health awareness (higher than the Asia Pacific
average of 82%). More than 70% of respondents also said they pay greater attention
to their health than they did three years ago. The top two reasons driving people
in Taiwan to pay greater attention to their health are "getting older" (48%) and"
personal health warnings" (43%), indicating that as people age and experience occasional
changes in their physical condition, they are becoming more aware that their health
is not as it once was and are therefore taking a more proactive approach to health
management. The survey further found that among various physical health indicators,"
weight management" is considered the most critical and urgent health priority, with
as many as 35% of Taiwanese respondents identifying it as the area they most urgently
need to improve—ranking first among the 11 Asia Pacific markets surveyed.

**65% of Taiwanese Willing to Invest More in Their Health!** **Supplements and Exercise
Most Preferred, Yet as Many as 44% Struggle to Stay Consistent Due to "Lack of Motivation"**

The survey found that more than 65% of consumers in Taiwan are willing to invest
more resources in their health. As many as 47% of Taiwanese respondents selected"
using nutritional supplements" as their top choice for daily health maintenance (
ranking first in Asia Pacific), followed by regular exercise (46%) and healthy eating(
42%). However, health management cannot be achieved overnight. Overly intense or
short-term, sprint-style changes are often difficult to maintain over the long term.
Incorporating healthy actions into daily life is the key to developing lasting healthy
habits.

The research shows that although younger generations (Gen Z) are more proactive 
in trying health-related activities than they were three years ago, only around 
30% are able to "stay consistent" and maintain these habits, significantly lower
than the nearly 50% among older generations. In addition, as many as 44% of Taiwanese
respondents identified "lack of motivation" as the biggest obstacle (ranking second
in Asia Pacific). These findings highlight that while people in Taiwan generally
place a high value on health and are willing to invest resources in it, turning 
that commitment into sustainable daily habits remains a challenge that urgently 
needs to be addressed.

The key factor behind younger generations’ difficulty in maintaining healthy habits
over the long term may be a lack of support and companionship. Compared with other
age groups, Gen Z has a greater need for the motivation provided by "community and
peer support." Through getting together with others to check in and engaging in 
interactive support, integrating personal health management into social interactions
can help narrow the gap between awareness and actual action, allowing healthy habits
to be maintained over the long term.

**Building an Active Lifestyle Through Balanced Nutrition, Regular Exercise, and
Community Support**

As health awareness continues to grow, the lifestyles of people in Taiwan are gradually
changing. Herbalife recognizes that maintaining overall health requires long-term
commitment and consistency, while science-based nutrition solutions, personalized
guidance, and supportive communities are all important foundations for helping people
establish healthy habits. In fact, pursuing a healthy lifestyle does not require
drastic, life-changing adjustments, but can instead be achieved gradually through
three core strategies:

 ◦ **Balanced Nutrition (Simplifying Daily Nutritional Intake): **Build a foundation
   of high-quality, balanced nutrition. Rather than setting strict or extreme dietary
   plans from the outset, start with small goals and gradually develop healthy eating
   habits.
 ◦ **Regular Exercise (Incorporating Small Actions into Daily Life):** Begin with
   light, low-pressure physical activities in daily life. Incorporate "micro-exercises"
   such as walking, stretching, and taking the stairs into everyday routines to 
   establish regular exercise habits without adding pressure.
 ◦ **Building Community Support and a Supportive Environment: **Invite like-minded
   friends or family members to exercise together and participate in health check-
   ins. Through reminders, sharing progress, and positive encouragement, healthy
   habits can become part of social life and a more enjoyable experience.

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^([1]) 2024 Herbalife Asia Pacific Health Business Survey

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