# Leading Global Commerce Provider Shopware Unveils Four Connected Commerce Infrastructure Products at Annual Community Day 2026

- Link: https://www.thailand-business-news.com/pr-news/leading-global-commerce-provider-shopware-unveils-four-connected-commerce-infrastructure-products-at-annual-community-day-2026
- Published: 2026-06-11T18:02:00+07:00
- Author: PR Newswire

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NEW YORK, June 11, 2026 /PRNewswire/ — [Shopware](https://edge.prnewswire.com/c/link/?t=0&l=en&o=4707577-1&h=1612440963&u=https%3A%2F%2Fwww.shopware.com%2Fen%2F&a=Shopware),
a global ecommerce platform for complex B2C and B2B commerce, today announced four
connected product launches at its annual Shopware Community Day in Cologne, Germany,
each designed to help online retailers not just survive, but thrive, in the agentic
era. The move comes amidst a reality in which AI agents increasingly enter purchasing
workflows, meaning that merchants must now compete on the strength of their own 
data and business logic. Shopware Nexus, Shopware Copilot, Shopware Payments, and
Experience Studio, a research preview, are designed to ensure these merchants are
prepared for both the now and the future.

"Shopware’s role is to help merchants act early in this critical transition—stay
in control, and turn uncertainty into opportunity, with the same community that 
has long shaped our platform," said Sebastian Hamann, co-CEO of Shopware.

The four products address distinct parts of a commerce environment where both AI-
driven purchasing and human buying behavior are growing in importance. "Merchants
need infrastructure built to serve both needs, while keeping their data and business
logic under their own control," Hamann shared on stage to more than 1,500 attendees.

The products include:

 ◦ **Shopware Nexus**—A native, event-driven orchestration layer that replaces fragmented
   middleware and custom integrations with a central data synchronization hub, reducing
   integration costs by 40%.
 ◦ **Shopware Copilot**—Moves beyond analysis to execution, working across merchant
   workflows in a single task by drawing on a merchant’s real business context, 
   while keeping the merchant in control of data, rights, and access.
 ◦ **Shopware Payments**—A native payment layer built directly into the platform
   and powered by PayPal’s global infrastructure. It is available today in Germany
   and Austria, with the EU and United States to follow. Merchants can add other
   payment providers at any time.
 ◦ **Experience Studio**—Introduced as a research preview developed with the Shopware
   community, will allow merchants to generate functional commerce frontends and
   story-led shopping experiences from a description, helping brands build differentiated
   storefronts that connect content, context, and commerce.

To learn more about each product or to view a recording of the keynote, head to 
[shopware.com/en/products/updates/](https://edge.prnewswire.com/c/link/?t=0&l=en&o=4707577-1&h=3212472365&u=http%3A%2F%2Fshopware.com%2Fen%2Fproducts%2Fupdates%2F&a=shopware.com%2Fen%2Fproducts%2Fupdates%2F)

**About **[**Shopware**](https://edge.prnewswire.com/c/link/?t=0&l=en&o=4707577-1&h=1612440963&u=https%3A%2F%2Fwww.shopware.com%2Fen%2F&a=Shopware)

Shopware provides high-performance B2C and B2B ecommerce solutions designed to address
complex business requirements and workflows. The platform enables global organizations
to scale efficiently while maintaining flexibility across diverse commerce models.
By combining the security of open-source technology with a modular, adaptable architecture,
Shopware delivers reliability, extensibility, and long-term operational stability.

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