# Legend Reborn: FREELANDER Ushers in a New Era of Premium Intelligent All-Terrain Mobility

- Link: https://www.thailand-business-news.com/pr-news/legend-reborn-freelander-ushers-in-a-new-era-of-premium-intelligent-all-terrain-mobility
- Published: 2026-04-30T19:12:00+07:00
- Author: MarketersMEDIA Newswire

Wuhu, Anhui, China, April 30, 2026 — Wuhu, China, April 29, 2026

During the IBS (Chery International Business Summit), the Night of FREELANDER marked
a defining milestone in the brand’s transformation into an independent global premium
new energy brand.

Originally born in 1997, the DNA of FREELANDER—freedom, innovation, and exploration—
continues to define the brand today.

![](https://storage.googleapis.com/mmstudio-images/gallery/HBLxTo8OvLX8L90ttK5O7yL9wIH3/
89190401-1777551130-1.jpg)

Now, through deep collaboration between Chery and Jaguar Land Rover, FREELANDER 
has evolved far beyond a nameplate. It has become a globally positioned brand that
integrates British design heritage with world-class intelligent and new energy technologies.

Jaguar Land Rover leads the design and premium DNA, while Chery brings advanced 
technology and global supply chain capabilities—creating a powerful synergy between
design excellence and technological innovation.

FREELANDER defines its positioning as:

“A British Premium Intelligent All-Terrain Brand”, delivering high-quality, all-
scenario mobility experiences for contemporary explorers worldwide. This positioning
represents a unified philosophy—where British design conveys taste and heritage,
intelligent technology enhances efficiency and experience, and all-terrain capability
embodies freedom and exploration.

The brand is built on four core principles:

British Unconventionality, Contemporary Premium, Creative Intelligence, and Expressive,
forming a strong emotional connection with global users.

At the product level, FREELANDER unveiled the production-intent show model of FREELANDER
8, representing the embodiment of its product DNA:

British Craftsmanship, Smart Confidence and All-Terrain Freedom.

Looking ahead, FREELANDER has outlined a clear global roadmap:

Entering over 90 countries and establishing more than 1,100 touchpoints within five
years, with the Middle East as its first strategic step.

The brand is supported by a strong global foundation, including over 5,000 employees,
five strategic hubs, and fully integrated capabilities spanning design, R&D, manufacturing,
and global operations.

Manufacturing is anchored by the Chery Jaguar Land Rover Intelligent Manufacturing
Base, ensuring world-class quality standards and consistent global delivery.

At the same time, FREELANDER has officially launched its global social media presence,
strengthening its connection with audiences worldwide.

The event also featured the AiMOGA Robotics humanoid robot, Mornine, reflecting 
the brand’s forward-looking vision in intelligent technology. FREELANDER is not 
only delivering vehicles, but also shaping a future lifestyle driven by innovation
and exploration.

From a legendary past to a bold, intelligent future, FREELANDER is now accelerating
its global journey—ready to redefine the premium all-terrain segment on a worldwide
stage.

Contact Info: 
Name: Frida FuEmail: [Send Email](https://send.releasecontact.com/89190401)
Organization: FREELANDER InternationalWebsite: [https://www.cheryinternational.com/](https://www.cheryinternational.com/)

Release ID: 89190401

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**Source** : [Legend Reborn: FREELANDER Ushers in a New Era of Premium Intelligent All-Terrain Mobility](https://news.marketersmedia.com/legend-reborn-freelander-ushers-in-a-new-era-of-premium-intelligent-all-terrain-mobility/89190401?rand=206000)

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