# Lighting New York's Beacon Recognized by Newsweek for AI-Powered Customer Experience Innovation

- Link: https://www.thailand-business-news.com/pr-news/lighting-new-yorks-beacon-recognized-by-newsweek-for-ai-powered-customer-experience-innovation
- Published: 2026-06-23T21:00:00+07:00
- Author: MarketersMEDIA Newswire

_AI Image Light Finder earns recognition in the AI Brand & Retail category for Best
Outcomes, Customer Experience_

Selinsgrove, Pennsylvania, United States, June 23, 2026 /MarketersMEDIA/ — Lighting
New York, a leading online destination for decorative lighting, announced today 
that Beacon, its AI-powered Image Light Finder, has been recognized by Newsweek’s
AI Impact Awards as the winner in the AI Brand & Retail category for Best Outcomes,
Customer Experience. The award recognizes organizations using artificial intelligence
to deliver measurable improvements in how customers discover, evaluate, and purchase
products.

Beacon is powered by Light Visions, Lighting New York’s internal AI platform. The
technology allows customers to upload an image of a lighting fixture and instantly
find visually similar products from Lighting New York’s catalog. By enabling customers
to search with images instead of keywords, Beacon streamlines product discovery 
within one of home design’s most visually driven categories.

“Customers often know what they like when they see it, but don’t always know how
to describe it,” said Derek Kloostra, CEO of Lighting New York. “Beacon bridges 
that gap, helping customers move seamlessly from inspiration to product discovery.”

The recognition reflects both an improved customer experience and measurable business
results. Since launch, customers using Beacon have converted at a rate approximately
45% higher than the site average and generated nearly three times more revenue per
user than traditional site search users, validating Lighting New York’s approach
to visual-first product discovery.

“Beacon was built to remove friction from the shopping journey,” said Jared Fitterman,
Director of eCommerce at Lighting New York. “Rather than asking customers to translate
inspiration into search terms, we allow them to start with an image and discover
products instantly. We’re proud that Newsweek recognized not just the technology
itself, but the real-world outcomes it has delivered for our customers.”

The award underscores Lighting New York’s continued investment in technologies that
make it easier for homeowners, interior designers, and contractors to find the products
that bring their projects to life.

**About Lighting New York**

Lighting New York is a leading online retailer specializing in decorative lighting
for residential and commercial spaces. Through a curated selection of top brands,
knowledgeable Lighting Experts, and award-winning customer service, Lighting New
York helps customers bring their lighting vision to life.

**About Beacon**

Beacon is Lighting New York’s AI-powered Image Light Finder and part of the company’s
Light Visions innovation platform. As inspiration increasingly comes from social
media, hospitality spaces, magazines, and everyday environments, Beacon helps customers
turn those moments of inspiration into a seamless shopping experience.

Beacon is available now at [LightingNewYork.com](https://www.LightingNewYork.com)

To learn more, visit:

[LightingNewYork.com/Beacon](https://www.LightingNewYork.com/Beacon)

Contact Info: 
Name: Jared FittermanEmail: [Send Email](https://send.releasecontact.com/89195535)
Organization: Lighting New YorkWebsite: [http://www.LightingNewYork.com](http://www.LightingNewYork.com)

Release ID: 89195535

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**Source** : [Lighting New York's Beacon Recognized by Newsweek for AI-Powered Customer Experience Innovation](https://news.marketersmedia.com/lighting-new-yorks-beacon-recognized-by-newsweek-for-ai-powered-customer-experience-innovation/89195535?rand=206000)

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