# LUCERRÁ Wins FWA And Orpetron Awards With Hardik Bhansali’s Obsession Engineering Framework

- Link: https://www.thailand-business-news.com/pr-news/lucerra-wins-fwa-and-orpetron-awards-with-hardik-bhansalis-obsession-engineering-framework
- Published: 2026-10-13T19:36:00+07:00
- Author: MarketersMEDIA Newswire

_The recognised website applies founder Hardik Bhansali’s Obsession Engineering 
framework to cinematic, interactive design._

Mumbai, India, October 13, 2026 — Immersive brand experience design studio LUCERRÁ
has received FWA’s Site Of The Day recognition for August 23, 2026, alongside Orpetron’s
Site Of The Month recognition for August 2026. The dual recognitions honor the studio’s
digital platform, built upon founder Hardik Bhansali’s Obsession Engineering design
framework.

Founded in 2021 by CEO and Design Director [Hardik Bhansali](https://hardikbhansali.com/),
[LUCERRÁ](https://lucerra.co/), formerly known as Visual Identity Studio prior to
its 2026 rebranding, creates cinematic, interactive digital environments by combining
story architecture, real-time motion, and web technology.

The award-winning interactive platform serves as a direct implementation of Hardik
Bhansali’s published book and research paper, [Obsession Engineering: Science of Story, Control & Identity](https://www.obsession-engineering.com/research)(
published September 1, 2025). The research outlines structural mechanisms specifically
sensory imprinting, identity hooks, and control loops designed to transform digital
interactions into memorable, long-term brand equity.

“Story, control, and identity guide every interface and cinematic space we design,”
said Hardik Bhansali, founder and CEO of LUCERRÁ. “Obsession Engineering bridges
psychological research with spatial web design to construct digital experiences 
that resonate long after a user leaves the site.”

Through LUCERRÁ, Bhansali continues to advance the application of Obsession Engineering
across digital products, spatial interfaces, and brand strategy.

The framework is organised around story, control and identity. It considers story
architecture, sensory imprinting, identity hooks and control loops as connected 
elements of experience design, bringing narrative and sensory techniques into the
studio’s approach to cinematic, interactive environments.

About LUCERRÁ

Founded in 2021 by Art director and author of the book Obsession Engineering – Hardik
Bhansali and previously known as Visual Identity studio, rebranded in 2026 as Lucerrá
is an immersive brand experience design studio, crafting digital cinematic spaces
through storytelling, motion and technology for brands that do not simply want to
be found but remembered.

The studio is known for art direction and design, and immersive storytelling through
digital experiences. What differentiates Lucerrá is its approach of blending cinema
and other unique storytelling techniques in digital art and experiences to establish
empathy and allow for a moving experience.

Contact Info: 
Name: Hardik BhansaliEmail: [Send Email](https://send.releasecontact.com/89206027)
Organization: LUCERRÁWebsite: [https://hardikbhansali.com](https://hardikbhansali.com)

Release ID: 89206027

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**Source** : [LUCERRÁ Wins FWA And Orpetron Awards With Hardik Bhansali’s Obsession Engineering Framework](https://news.marketersmedia.com/lucerra-wins-fwa-and-orpetron-awards-with-hardik-bhansalis-obsession-engineering-framework/89206027?rand=206000)

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