# Manulife and UpLink announce winners of the 'Shaping Canada's Longevity Advantage' Challenge

- Link: https://www.thailand-business-news.com/pr-news/manulife-and-uplink-announce-winners-of-the-shaping-canadas-longevity-advantage-challenge
- Published: 2026-10-21T19:00:00+07:00
- Author: PR Newswire

|   |

_Ten innovators selected for solutions that help Canadians live longer, healthier,
more financially secure lives_

_The challenge is an initiative of Manulife’s Longevity Institute, driving solutions
for a longer_‑_living Canadian society _

TORONTO, Oct. 21, 2026 /PRNewswire/ — Manulife, in collaboration with UpLink, the
World Economic Forum’s early-stage innovation initiative, today announced the winners
of the ‘Shaping Canada’s Longevity Advantage Challenge,’ the third and final challenge
in a multi-year partnership focused on advancing longevity innovation. Open to innovators
from Canada and around the world, the challenge sought practical, near-term solutions
that can improve health, financial resilience and social connectedness for Canadians
while fostering purpose and opportunity across generations.

As Canadians live longer^(i) and more multi-stage lives, new solutions are needed
to help people thrive across those additional years through better health, stronger
financial resilience, meaningful social connection and a greater sense of purpose.
The winning cohort showcases innovative approaches to helping Canadians navigate
longer lives while supporting caregivers, families and communities.

The 10 winners of the ‘Shaping Canada’s Longevity Advantage Challenge’ are:

 ◦ [**Amical**](https://edge.prnewswire.com/c/link/?t=0&l=en&o=4802668-1&h=969351492&u=https%3A%2F%2Famical-ai.com%2F&a=Amical)(
   Quebec City, Canada), which delivers an AI-powered companion through a familiar
   telephone interface to support older adults and people living with cognitive 
   disorders.
 ◦ [**Childfree Trust**](https://edge.prnewswire.com/c/link/?t=0&l=en&o=4802668-1&h=1923207271&u=https%3A%2F%2Fchildfreetrust.com%2F&a=Childfree+Trust)(
   Mount Juliet, United States), which provides estate planning, fiduciary and emergency
   response services designed for childfree individuals and solo agers.
 ◦ [**Clay Financial**](https://edge.prnewswire.com/c/link/?t=0&l=en&o=4802668-1&h=349120001&u=https%3A%2F%2Fclay.financial%2F&a=Clay+Financial)(
   Toronto, Canada), which enables older Canadians to unlock home equity through
   Home Equity Sharing Agreements without taking on debt or monthly payments.
 ◦ [**Cosm Medical**](https://edge.prnewswire.com/c/link/?t=0&l=en&o=4802668-1&h=1242860382&u=https%3A%2F%2Fwww.cosm.care%2F&a=Cosm+Medical)(
   Toronto, Canada), which uses AI, software and 3D printing to create personalized
   pelvic health devices that help people maintain active and independent lives.
 ◦ [**Idem**](https://edge.prnewswire.com/c/link/?t=0&l=en&o=4802668-1&h=1338919968&u=https%3A%2F%2Fidem.care%2Fpages%2Four-story&a=Idem)(
   Montreal, Canada), which develops connected cognitive aids that support independence
   and care coordination for people living with dementia.
 ◦ [**LINK Plans**](https://edge.prnewswire.com/c/link/?t=0&l=en&o=4802668-1&h=3577834033&u=https%3A%2F%2Flink-plans.com%2F&a=LINK+Plans)(
   Calgary, Canada), which helps expand access to workplace retirement savings plans
   through financial institutions and payroll providers.
 ◦ [**MIMOSA Diagnostics**](https://edge.prnewswire.com/c/link/?t=0&l=en&o=4802668-1&h=2760785722&u=https%3A%2F%2Fwww.mimosadiagnostics.com%2F&a=MIMOSA+Diagnostics)(
   Toronto, Canada), which uses portable imaging technology to detect pressure injuries
   before visible skin breakdown occurs.
 ◦ [**Myant Health**](https://edge.prnewswire.com/c/link/?t=0&l=en&o=4802668-1&h=4242571434&u=https%3A%2F%2Fmyanthealth.com%2F&a=Myant+Health)(
   Mississauga, Canada), which transforms everyday clothing into continuous health
   monitoring tools through smart textile technology.
 ◦ [**Pontosense**](https://edge.prnewswire.com/c/link/?t=0&l=en&o=4802668-1&h=1147320762&u=https%3A%2F%2Fpontosense.com%2F&a=Pontosense)(
   Toronto, Canada), which uses AI-powered wireless sensing technology to detect
   falls, monitor vital signs and support independent living without cameras or 
   wearables.
 ◦ [**PragmaClin**](https://edge.prnewswire.com/c/link/?t=0&l=en&o=4802668-1&h=4213195695&u=https%3A%2F%2Fwww.pragmaclin.com%2F&a=PragmaClin)(
   St. John’s, Canada), which has developed an AI-powered neurological assessment
   platform for people living with Parkinson’s disease.

"Living longer is one of the greatest opportunities of our time, but it also challenges
us to think differently about health and financial wellbeing," said Patrick Graham,
President & CEO, Manulife Canada. "The innovators recognized through this challenge
are tackling some of the biggest questions that come with living longer: how we 
stay healthier for longer and how we build greater financial resilience. These are
big challenges, and we need bold ideas to take them on."

Nearly 40 per cent of Canadians are already over the age of 50^(ii), while many 
are balancing their own health and financial goals alongside caregiving responsibilities
for aging parents and loved ones. At the same time, insights from the [National Institute on Ageing](https://edge.prnewswire.com/c/link/?t=0&l=en&o=4802668-1&h=886861527&u=https%3A%2F%2Fniageing.ca%2F&a=National+Institute+on+Ageing)‘
s Ageing in Canada Survey, conducted by the NIA with support from Manulife, shows
43 per cent of older Canadians are at high risk of social isolation and only 29 
per cent feel they can afford to retire, highlighting the need for innovative solutions
that improve health, financial resilience and social connection. The challenge focused
on three key areas: helping people plan for and navigate longer lives, supporting
prevention and care coordination, and strengthening belonging and intergenerational
connection.

"Longevity is reshaping how people work, save, care for others, and prepare for 
retirement," said Paul Lorentz, President and Chief Executive Officer, Manulife 
Wealth & Asset Management. "Canada has an opportunity to lead by advancing solutions
that help people remain healthy, connected, and financially resilient throughout
longer lives. This winning cohort demonstrates how innovation can turn that opportunity
into meaningful action for individuals, families and communities."

The winning ventures will gain access to UpLink’s global innovation ecosystem, connecting
them with corporates, investors, policymakers and other partners that can help accelerate
their growth and scale their impact.

"Through the World Economic Forum’s UpLink and Global Longevity Innovation Initiative,
we are proud to partner with Manulife to source and scale early-stage ventures that
empower people to lead healthier, more financially resilient and fulfilling lives,"
said John Dutton, Head of UpLink, World Economic Forum. "With Manulife’s support,
this new cohort builds on the progress of previous editions and highlights how breakthrough
solutions can help drive transformation across Canada’s health, financial and care
systems, strengthening people’s ability to plan for and navigate longer lives."

The Shaping Canada’s Longevity Advantage Challenge builds on Manulife’s multi-year
partnership with UpLink, announced at the World Economic Forum Annual Meeting in
Davos in 2024. The partnership is designed to help identify and scale innovations
that support healthier, more financially resilient and fulfilling lives as global
populations age. This challenge follows the successful ‘[Prospering in Longevity Challenge](https://edge.prnewswire.com/c/link/?t=0&l=en&o=4802668-1&h=2248816197&u=https%3A%2F%2Fwww.manulife.com%2Fca%2Fen%2Fabout-us%2Fnews%2Fmanulife-and-world-economic-forum-announce-winners-prospering-in-longevity-challenge-to-drive-health-and-financial-resiliency&a=Prospering+in+Longevity+Challenge)‘
in 2024 and ‘[Innovating for Asia’s Demographic’ Future Challenge](https://edge.prnewswire.com/c/link/?t=0&l=en&o=4802668-1&h=3924622530&u=https%3A%2F%2Fwww.manulife.com%2Fca%2Fen%2Fabout-us%2Fnews%2Fmanulife-and-uplink-announce-winners-of-innovating-for-asias-deomographic-future-challenge&a=Innovating+for+Asia%27s+Demographic%27+Future+Challenge)
in 2025.

This initiative underscores the efforts of the [Manulife Longevity Institute](https://edge.prnewswire.com/c/link/?t=0&l=en&o=4802668-1&h=601186853&u=https%3A%2F%2Fwww.manulife.com%2Fca%2Fen%2Fabout-us%2Flongevity-institute&a=Manulife+Longevity+Institute),
a global research, thought leadership, innovation, advocacy, and community investment
platform that is driving action to help people thrive at every age. To learn more
about Manulife’s longevity efforts and the work of the Manulife Longevity Institute,
visit manulife.com.

**About Manulife **

Manulife Financial Corporation is a leading international financial services provider,
headquartered in Toronto, Canada. Anchored in our ambition to be the number one 
choice for customers, we operate as Manulife across Canada and Asia, and primarily
as John Hancock in the United States, providing financial advice, insurance and 
health solutions for individuals, groups and businesses. Through Manulife Wealth&
Asset Management, we offer global investment solutions, financial advice, and retirement
plan services to individuals, institutions, and retirement plan members worldwide.
At the end of 2025, we had more than 37,000 employees, over 106,000 agents, and 
thousands of distribution partners, serving over 37 million customers with operations
across 25 markets globally. We trade as ‘MFC’ on the Toronto, New York, and Philippine
stock exchanges, and under ‘945’ on the Hong Kong stock exchange. Not all offerings
are available in all jurisdictions. For additional information, please visit manulife.
com.

**About Manulife Longevity Institute**

The Manulife Longevity Institute is a global research, thought leadership, innovation,
advocacy, and community investment platform to drive action that can help people
live longer, healthier, and more financially secure lives. Underpinned by a $350
million signature commitment, its focus is on helping people extend their healthy
years, promoting greater financial resilience for all. As a global insurer, retirement
plan provider, and asset manager, Manulife is uniquely placed to help lead this 
change. The Institute’s work will support Manulife’s Impact Agenda strategy by investing
in organizations that are growing the longevity economy, convening research collaborations
with leading academic institutions and think tanks, and producing thought leadership
to advance awareness and action on the issues impacting populations as they age.
The Institute will be known as the John Hancock Longevity Institute in the United
States. The actions of the Institute will be guided by a Steering Committee of members
of Manulife’s Executive and Global Leadership Teams and in partnership with a robust
ecosystem of partners and experts who champion longevity across Canada, Asia, and
the US.

For more information, please visit [Manulife.com/Longevity](https://edge.prnewswire.com/c/link/?t=0&l=en&o=4802668-1&h=3352222717&u=https%3A%2F%2Fwww.manulife.com%2Fca%2Fen%2Fabout-us%2Flongevity-institute.html&a=Manulife.com%2FLongevity).

**About UpLink**

UpLink, the World Economic Forum’s early-stage innovation engine, connects purpose-
driven innovators with the partnerships, resources and capital they need to scale
solutions for the markets and economies critical to a resilient, sustainable and
prosperous world. UpLink envisions a future where profit and purpose go hand in 
hand — where innovation drives competitiveness, inclusion, and long-term value, 
where economic growth uplifts people while restoring the planet, and where resilience
is the foundation of thriving, future-proof economies. For further information, 
click [here](https://edge.prnewswire.com/c/link/?t=0&l=en&o=4802668-1&h=2297531816&u=https%3A%2F%2Fcan01.safelinks.protection.outlook.com%2F%3Furl%3Dhttps%253A%252F%252Fuplink.weforum.org%252Fhome%26data%3D05%257C02%257Cemily_english%2540manulife.ca%257C151a1d5c78024d54b09808de9ebd2894%257C5d3e2773e07f4432a6301a0f68a28a05%257C0%257C0%257C639122732854982719%257CUnknown%257CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%253D%253D%257C0%257C%257C%257C%26sdata%3Db8yscG5KZSDXhontO%252F6K5eE9aZDCaZZxZyir1%252BaFEvk%253D%26reserved%3D0&a=here).

**Media contact**

**Manulife:**

Emily English
[Emily_English@manulife.ca](https://www.thailand-business-news.com/pr-news/Emily_English@manulife.ca)
647-544-2800

  |

^(_______________________________)

  |  
 |

^(i) [How long do people live in Canada? – Data stories – Health of people in Canada dashboard – Canada.ca](https://edge.prnewswire.com/c/link/?t=0&l=en&o=4802668-1&h=1104399834&u=https%3A%2F%2Fhealth-infobase.canada.ca%2Fhealth-of-people-in-canada-dashboard%2Flife-expectancy.html&a=How+long+do+people+live+in+Canada%3F+-+Data+stories+-+Health+of+people+in+Canada+dashboard+%E2%80%93+Canada.ca)

  |  
 |

^(ii) [Statistics Canada](https://edge.prnewswire.com/c/link/?t=0&l=en&o=4802668-1&h=713822050&u=https%3A%2F%2Fwww150.statcan.gc.ca%2Ft1%2Fwds%2Fen%2Fgrp%2Fwds00011&a=Statistics+Canada)

  |

---

  |  This article was produced by Cision PR Newswire, our trusted news partner. The views expressed and the content presented here are solely those of the author and may not fully reflect the opinions of Thailand Business News. |

---

 
**Read the original article :** [Manulife and UpLink announce winners of the 'Shaping Canada's Longevity Advantage' Challenge ](http://www.prnasia.com/story/archive/5077117_AE77117_0?rand=184833)
