# Master Concept Partners with Supermetrics to Bring Marketing Intelligence into Enterprise AI

- Link: https://www.thailand-business-news.com/pr-news/master-concept-partners-with-supermetrics-to-bring-marketing-intelligence-into-enterprise-ai
- Published: 2026-10-30T09:00:00+07:00
- Author: PR Newswire

**From Insight to Action: The partnership helps businesses connect fragmented marketing
data with analytics and AI, including Gemini Enterprise, to drive faster, data-informed
decisions and actions.**

HONG KONG, Oct. 30, 2026 /PRNewswire/ — Master Concept has partnered with Supermetrics,
an AI-powered marketing intelligence platform, to help businesses connect, analyze,
and activate marketing data across analytics, advertising, and AI environments.

 [](https://mmx.prnasia.com/media/MS2021613/20261027053153EDT_image_1.jpg?id=OA3041658&p=medium600)

Marketing data is often fragmented across platforms such as Google Analytics 4 (
GA4), Google Ads, Meta, CRM systems, and other business applications. Bringing this
data together can require significant manual effort, making it harder for teams 
to gain a unified view of performance and translate insights into timely action.

Supermetrics simplifies this process by connecting marketing data with the reporting,
analytics, data, and AI tools businesses already use. Through the partnership, Master
Concept will help customers make marketing intelligence more accessible across their
organizations and move more efficiently from insight to action.

The partnership also opens new possibilities for connecting marketing data with 
enterprise AI. Supermetrics for Gemini Enterprise enables organizations to bring
data from GA4, advertising platforms, and other marketing sources into Gemini Enterprise,
where users can explore performance, investigate trends, and interact with their
marketing campaigns using natural language.

"Enterprise AI creates greater value when it can connect with the data businesses
already rely on," said Derek Chan, Co-Founder & CEO, Master Concept. "Together with
Supermetrics, we’re helping customers bridge marketing data, AI, and business action,
making it easier to turn information into decisions that drive real outcomes."

As part of the partnership, customers can access an exclusive 30-day Supermetrics
free trial through Master Concept, giving teams more time to explore the platform
with their own marketing data.

Learn more about Supermetrics and the 30-day free trial [here](https://masterconcept.ai/zh-hant/solutions/digital-ai-lab/supermetrics/).

**About Master Concept**

Master Concept is an Enterprise AI Partner helping organizations turn technology
into measurable business value. With more than 20 years of experience across Asia,
Master Concept provides consulting, implementation, and services spanning enterprise
AI and cloud, cybersecurity and AI governance, digital workplace, data and customer
experience, and geospatial intelligence.

**About Supermetrics**

Supermetrics is the Marketing Intelligence Platform that gives you the confidence
to do great marketing, using the best tools to build, activate, automate, and measure,
with the answers you can trust to make the right decisions and take action to drive
the growth your business needs.

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