# MMA Recognizes 2026 SMARTIES™ Philippines Winners: Celebrating Marketing Excellence Rooted in Business Impact

- Link: https://www.thailand-business-news.com/pr-news/mma-recognizes-2026-smarties-philippines-winners-celebrating-marketing-excellence-rooted-in-business-impact
- Published: 2026-10-07T09:00:00+07:00
- Author: PR Newswire

MANILA, Philippines  , Oct. 7, 2026 /PRNewswire/ — **Marketing + Media Alliance (
MMA)** today announced the winners of the SMARTIES™ Philippines 2026 Awards, honoring
the country’s most outstanding marketing campaigns with measurable business impact.
This year’s submissions reflected a Philippine marketing landscape in confident 
stride: brands blending cultural insight, AI-powered personalization, and platform-
native execution to deliver real commercial growth.** These winning campaigns capture
the very spirit of SMARTIES™. They showcase bold ideas, genuine cultural insight,
and measurable impact.**

[⌊MMA Recognizes 2026 SMARTIES™ Philippines Winners: Celebrating Marketing Excellence
Rooted in Business Impact⌉⌊MMA Recognizes 2026 SMARTIES™ Philippines Winners: Celebrating
Marketing Excellence Rooted in Business Impact⌉[
MMA Recognizes 2026 SMARTIES™ Philippines
Winners: Celebrating Marketing Excellence Rooted in Business Impact

_"The work coming out of the Philippines this year signals a genuine shift in how
great marketing gets made. The best campaigns were not asking consumers to pay attention.
They were giving them something worth experiencing. Where AI featured, it was not
the headline. It was the enabler that made relevance possible at a scale that was
not previously achievable. That is a significant elevation, and it sets a benchmark
the rest of the industry should be watching."_**Rohit Dadwal**, **CEO, MMA APAC 
and Global Head of SMARTIES™**

_"What stood out this year was how deeply Filipino brands understood their consumers
not just who they are, but what matters to them in the moment. The strongest campaigns
gave people a reason to participate, not just watch. That combination of cultural
truth and measurable impact raises the bar for everyone." – _**Kinshuk Kunwar, President
and General Manager of Mead Johnson Philippines and Reckitt Philippines as our Jury
Chair, SMARTIES™ Philippines 2026. **

**SMARTIES™ Philippines 2026 Winners**

**Best in Show: **GAMEJOY: The First Universal Gamer Money (Jollibee Foods Corporation/
Octopus&Whale)

**Advertiser of the Year: **Jollibee Foods Corporation

**Brand of the Year: **Coca-Cola

**Juror’s Choice Award** of the Year: Kween Yasmin (Canva / GIGIL)

**Holding Agency Company of the Year: **Publicis Groupe

**Media Agency of the Year: **OMD Philippines – Omnicom Media

**Creative Agency of the Year: **Leo Manila

**Independent Agency of the Year: **GIGIL

**Specialist Agency of the Year: **Octopus&Whale

**Publisher of the Year: **Grab

**Most Resilient Brand of the Year: **GCash

**Enabling Technology Company of the Year: **POKKT Mobile Ads

[View the complete list of winners.](https://mmaglobal.com/smarties-2026/finalists/winners/index/region:21)

All submissions underwent a two-stage evaluation. A Qualifying Jury of senior marketing
and industry professionals reviewed every entry. An esteemed Grand Jury comprising
exclusively of marketers, including CEOs and CMOs, assessed each campaign with a
strict focus on measurable business impact. Winners earn global recognition through
the SMARTIES™ Business Impact Index, WARC Media 100, and RECMA’s global agency scoring.

The SMARTIES™ Philippines 2026 Gala Night took place on **October 6, 2026**, at 
Shangri-La The Fort, Manila. [View the full results.](https://mmaglobal.com/smarties-2026/finalists/winners/index/region:21)

**About Marketing + Media Alliance (MMA)**

Marketing + Media Alliance (MMA) is the global, nonprofit alliance of CMOs and senior
marketing leaders working to advance marketers’ ability to create value. SMARTIES
™ is the only global awards program that measures marketing innovation through business
impact. [mmaglobal.com](https://mmaglobal.com/)

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