# Momcozy and NIQ Release New Report on Modern Motherhood, Introducing "Mom, and More" - Link: https://www.thailand-business-news.com/pr-news/momcozy-and-niq-release-new-report-on-modern-motherhood-introducing-mom-and-more - Published: 2026-09-10T21:00:00+07:00 - Author: PR Newswire **New research identifies the time, trust and support gaps reshaping the U.S. mother and baby market, and points to how the industry can better support the full lives of moms** NEW YORK, Sept. 10, 2026 /PRNewswire/ — [Momcozy](https://momcozy.com/?utm_source=news&utm_medium=pr&utm_id=BrandDay), a global maternal and baby care brand dedicated to supporting mothers through every stage of their journey, announced findings from the _2026 U.S. Mother & Baby Market Trends Report_, developed in collaboration with NielsenIQ (NIQ). Released in August, the report examines the evolving realities of modern motherhood, from caregiving and employment to personal time, everyday pressures and the needs moms navigate across different areas of their lives. [⌊Momcozy Brand Day⌉](https://mmx.prnasia.com/media/MS1985463/20260909230739EDT_image_1.jpg?id=OA2940536&p=medium600) Momcozy Brand Day "Mom, and More" brings the report’s insights to life through Momcozy Brand Day, the brand’s annual celebration of modern motherhood. This year’s campaign recognizes motherhood as part of a woman’s continued growth, existing alongside the ambitions, passions, relationships and experiences that make each mom unique. Rooted in listening to moms’ evolving needs, the campaign reflects Momcozy’s broader vision for maternal care and its commitment to turning that understanding into meaningful action. **The Realities Shaping Motherhood Today** The research reflects just how much moms are balancing each day, often caring for their families while also navigating work, relationships, personal needs and everything in between. Key findings include: ◦ 91% of moms identify themselves as the primary caregiver. ◦ 58% of moms surveyed are employed full-time, highlighting the significant presence of working moms, with the figure increasing to 64% among moms with two or more children. ◦ 58% cite a lack of personal time as a source of parenting stress. ◦ 60% report sleep disruption, while 57% experience anxiety about whether they are doing a good enough job. ◦ 58% say information overload creates pressure when purchasing mom and baby products, while 39% say too much information or uncertainty around what to trust can make purchase decisions more difficult. The full _2026 U.S. Mother & Baby Market Trends Report_ is available [**here**](https://nielseniq.com/global/en/insights/report/2026/2026-u-s-mother-baby-market-trends-understanding-moms-rethinking-consumption/). Together, these findings offer a clearer picture of the pressures shaping moms’ everyday lives and the areas where brands have an opportunity to respond more meaningfully. **What the Findings Mean for the Mother and Baby Industry** For Momcozy, the findings point to a broader shift in what meaningful maternal support should look like. Moms are balancing caregiving, work and personal needs while facing limited time, information overload and uncertainty around which solutions to trust. The research suggests that supporting moms today requires looking beyond individual caregiving tasks to the fuller realities of their lives. For the mother and baby industry, that means creating products and services that help reduce time, complexity and decision pressure, while pairing quality and performance with reliable guidance, responsive service and meaningful community support. Momcozy believes the next generation of maternal care should bring products, technology, expertise and everyday support together around the real and evolving lives of moms. "At Momcozy, we believe the best way to support moms starts with listening to what they actually need," said Tara Cai, Head of User Research at Momcozy. "This research gives us a deeper understanding of the pressures moms are navigating every day and where we can do more to help. It’s about turning those insights into meaningful support that makes everyday life a little easier and gives moms more confidence, choice and freedom to pursue what matters to them." **Introducing "Mom, and More"** "Mom, and More" marks Momcozy’s first step in bringing the report’s insights into action. Beginning September 14, the campaign will unfold through inspiring stories, community activations and real-world experiences, supported by thoughtful products and trusted guidance. Together, these efforts reflect a more holistic approach to maternal care—one designed around moms’ physical needs, time, emotional well-being and evolving lives, while supporting them as they define what comes next on their own terms. To learn more about Momcozy and its commitment to supporting moms, visit[ ](https://momcozy.com/?utm_source=prnewswire&utm_medium=pr&utm_campaign=26BD) [Momcozy.com](https://momcozy.com/?utm_source=prnewswire&utm_medium=pr&utm_campaign=26BD). **About the NIQ Research** The _2026 U.S. Mother & Baby Market Trends Report_ is based on an NIQ online study of 1,240 U.S. female caregivers ages 18–45, conducted in March 2026 through NIQ’s managed consumer panel. Respondents were either pregnant with their first child or had children ages 0–24 months. **About Momcozy** Momcozy was founded in 2018 with a clear purpose: to help moms feel more comfortable, confident, and supported during one of life’s most meaningful and demanding transitions. Today, Momcozy is a global leader in maternal innovation, redefining care through technology designed around real motherhood. Chosen by more than 6 million moms and families^([)^(1]) across 80 countries and regions, Momcozy holds the global #1 market share in wearable breast pump^([)^(2]) and continues to develop nursing bras, care essentials, and smart solutions that support moms from pregnancy through postpartum and beyond. Recognizing that motherhood deserves more than products alone, Momcozy offers expert guidance, thoughtful technology, and a growing global community to support moms in who they are becoming. At the heart of Momcozy is a belief that motherhood isn’t a destination, but a lifelong journey. Moms deserve to feel seen, supported, and empowered along the way. Momcozy’s products are sold directly on the brand’s website and by major retailers such as Babylist, Walmart, Target, and Amazon. To learn more about Momcozy visit [ ](https://www.momcozy.com/)[www.momcozy.com](https://www.momcozy.com/) | 1. Momcozy global sales data as of June 2026. "Moms and families" is used to describe our brand audience. 2. Based on global market share of wearable breast pumps, Grand View Research 2024. | **Media Contact** Momcozy Email: [pr@momcozy.com](https://www.thailand-business-news.com/pr-news/pr@momcozy.com) --- | This article was produced by Cision PR Newswire, our trusted news partner. The views expressed and the content presented here are solely those of the author and may not fully reflect the opinions of Thailand Business News. | --- **Read the original article :** [Momcozy and NIQ Release New Report on Modern Motherhood, Introducing "Mom, and More" ](http://www.prnasia.com/story/archive/5044768_CN44768_0?rand=184833)