# NEWEN AI Unveils 'VUSSENS', an AI-Powered Beauty Intelligence Platform, at 'Cosmoprof Las Vegas 2026'

- Link: https://www.thailand-business-news.com/pr-news/newen-ai-unveils-vussens-an-ai-powered-beauty-intelligence-platform-at-cosmoprof-las-vegas-2026
- Published: 2026-07-01T22:00:00+07:00
- Author: PR Newswire

**Targeting the North American Beauty Market with Large-Scale Beauty Data and Advanced
Multimodal AI Technology**

LAS VEGAS and SEOUL, South Korea, July 1, 2026 /PRNewswire/ — NEWEN AI, an industry-
tailored AI analytics company, will unveil its beauty-focused AI intelligence platform,
VUSSENS, at Cosmoprof North America Las Vegas 2026, the world’s largest B2B beauty
trade show, taking place in Las Vegas from July 13 to 15. The company plans to officially
launch VUSSENS in the North American market later this year.

 [](https://mmx.prnasia.com/media/MS1872033/19fe17d51f754cf5b4d18f9d3e234f00.jpg?id=OA2732514&p=medium600)

At the core of VUSSENS is its proprietary Beauty AI Ontology, an intelligent knowledge
framework that integrates and analyzes cross-channel data from social media and 
e-commerce platforms. Going beyond simple keyword frequency analytics, the platform
structures complex relationships among beauty trends and sales performance, ingredients
and efficacy, as well as consumer skin concerns and products, transforming vast 
amounts of data into actionable market intelligence. Powered by more than 800 billion
tokens of training data, the AI enables highly granular persona analysis by ethnicity,
age, skin type, and consumer values, while providing deep insights into how consumers
perceive the efficacy and benefits of specific ingredients.

In particular, VUSSENS features a ‘Multimodal AI Engine’ that integrates and analyzes
video, behavior, voice, and text to align with the short-form video-driven marketing
environment of North America. By inferring causal relationships within unstructured
data and predicting upcoming leading trends to seize market leadership, it provides
differentiated business insights to local brands, ODM companies, and distributors.

The platform consists of four core solutions organically linked to assist in practical
business decision-making. These include** ‘Marketing’,** which tracks seeding status,
content engagement, reviews, and purchase conversion signals; **‘Trend’**, which
captures real-time, multifaceted reactions regarding ingredients, efficacy, texture,
product, color, and memes; **‘Product’**, which provides AI-driven SWOT analytics
and precise target audience analytics by skin type, age, and gender to support tailored
product marketing strategies for the local market; and **‘Category’**, which allows
users to grasp market flows at a glance using Rising and Falling keywords. In addition,
it features a unique **‘K-Beauty Trend’ **module differentiated from competitors,
allowing users to leverage it as a core benchmarking indicator.

Having already validated its technology through global beauty enterprises such as
L’Oréal, Amorepacific, Cosmax, CJ Olive Young, and APR, NEWEN AI recently proved
its AI capabilities by ranking first on the ‘K-AI Leaderboard’, the standard for
AI performance evaluation in South Korea, with its proprietary LLM model ‘QuettaLLMs-
27B-Koreasoner-V3.’

Furthermore, building on its successful establishment in the North American market,
NEWEN AI plans to accelerate its global expansion. The company’s strategy is to 
build a ‘Global Beauty Data Hub’ through phased entries into Japan, Europe, Southeast
Asia, the Middle East, and China.

Meanwhile, NEWEN AI has been selected as a participating company in the 2026 Industrial
Voucher Program organized by Korea’s Ministry of Trade, Industry and Energy and 
KOTRA, as well as the AI and Digital Business Partnership Program operated by the
Korea Software Industry Association (KOSA). Through these initiatives, the company
is receiving support for its North American localization efforts while leveraging
the NYU Stern MBA network and New York-based Global AI Frontier Lab infrastructure.
Supported by this expanding global ecosystem, NEWEN AI is actively pursuing business
partnerships with major beauty brands and leading retailers across North America.(
End)

*NEWEN AI(KOSDAQ, 463020)

**[About NEWEN AI] **

NEWEN AI is an industry-specialized AI company that delivers domain-specific intelligence
solutions powered by more than 20 years of technological expertise and its proprietary**
Quetta architecture**. The company provides AI-driven market intelligence, consumer
sentiment analysis, brand analytics, and strategic business insights across a broad
range of industries, including beauty and fashion, electronics and telecommunications,
retail and e-commerce, automotive and manufacturing, and finance and insurance. 
To date, NEWEN AI has successfully completed more than **550 projects**, with **
private-sector clients accounting for over 88% of total revenue** and customers 
retained for more than three years account for 77% of its client base.

Detailed information can be found on the official NEWEN AI website: [https://newen.ai/en/](https://newen.ai/en/)

NEWEN AI: [marketing@newen.ai](https://www.thailand-business-news.com/pr-news/marketing@newen.ai)

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