# NOL Universe Partners with Japan's APPLE WORLD to Expand Global Accommodation Distribution

- Link: https://www.thailand-business-news.com/pr-news/nol-universe-partners-with-japans-apple-world-to-expand-global-accommodation-distribution
- Published: 2026-07-13T21:00:00+07:00
- Author: PR Newswire

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**– Strategic partnership enables reciprocal integration of Korean and Japanese 
accommodation inventories** 

**– Builds on Korea’s largest accommodation inventory to strengthen global distribution
and connectivity across Asia’s travel ecosystem**

SEOUL, South Korea, July 13, 2026 /PRNewswire/ — NOL Universe (CEO Thomas Lee), 
Korea’s leading travel, leisure and culture platform company, announced a strategic
partnership with APPLE WORLD Inc., a leading Japanese accommodation distribution
company, to strengthen its global accommodation distribution network. The agreement
marks NOL Universe’s first global accommodation distribution partnership with a 
Japanese company and represents another milestone in expanding its international
travel partner ecosystem. 

 [  ](https://mma.prnasia.com/media2/3004979/X_Apple_World_CI.html)

NOL Universe is Korea’s leading travel and leisure platform company, offering one
of the country’s largest accommodation inventories alongside transportation, leisure
activities, live entertainment and other travel experiences. Backed by nearly two
decades of expertise in Korea’s travel market and proprietary travel technology,
the company connects travelers and industry partners through its integrated platform
while expanding its global business. 

As demand for travel to Korea continues to grow globally, NOL Universe will make
approximately 30,000 verified accommodation properties available through Apple World’s
distribution network serving Japanese travel agencies and global B2B partners. The
partnership expands international access to Korean accommodations while opening 
new overseas sales channels for accommodation partners in Korea. Apple World operates
one of Japan’s leading B2B accommodation distribution platforms, covering more than
400,000 properties across over 200 countries. 

The two companies plan to complete system integration during the third quarter of
2026 to enable reciprocal connectivity between Korean and Japanese accommodation
inventories. The partnership is part of NOL Universe’s global B2B Distribution strategy
to expand its international distribution network. More than a simple inventory integration,
it represents a cross-border collaboration model that connects regional distribution
partners with travel content. Building on this partnership, NOL Universe will continue
expanding its global accommodation supply network while strengthening strategic 
partnerships across key international markets.

"Global interest in travel to Korea continues to grow, and NOL Universe is building
the foundation for global partners to connect travelers with Korean travel content
through one of the country’s largest accommodation inventories and our travel platform
capabilities," said Oliver Libutzki, Head of Global Business Group at NOL Universe."
We will continue expanding partnerships with leading regional companies to deliver
richer travel experiences for customers while building a sustainable global travel
ecosystem together with our partners."

"We are delighted to partner with NOL Universe," said Takeshi Fukada, Director of
Apple World Inc. "To date, Apple World has provided hotel inventory from more than
400,000 properties across over 200 countries to travel agencies. Through this partnership,
we will now bring in hotels from Korea’s rapidly growing travel market and deliver
them to our partners in Japan and abroad. By distributing both companies’ inventory
across the two markets, we aim to broaden the options available to both travel agencies
and travelers, and to contribute to the growth of the travel markets in Japan and
Korea."

 

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**Read the original article :** [NOL Universe Partners with Japan's APPLE WORLD to Expand Global Accommodation Distribution ](http://www.prnasia.com/story/archive/5000796_CN00796_0?rand=184833)
