# OMODA & JAECOO Unveil 2027 "From Million To Annual Million" Strategy, Powering Chery’s Next Phase of Global Growth

- Link: https://www.thailand-business-news.com/pr-news/omoda-jaecoo-unveil-2027-from-million-to-annual-million-strategy-powering-cherys-next-phase-of-global-growth
- Published: 2026-04-29T12:43:00+07:00
- Author: MarketersMEDIA Newswire

Wuhu, Anhui, China, April 29, 2026 — **Wuhu, China, April 26, 2026** — During the
ongoing 2026 CHERY International Business Summit (IBS), Chery’s youth-oriented brand,
OMODA & JAECOO, officially announced its 2027 “From Million To Annual Million” Strategy.
This strategic roadmap outlines three core pillars—technology foundation, product
matrix, and global operations—marking the brand’s transition from achieving a record
one million cumulative sales in three years to pursuing an annual sales target of
one million units by 2027. This move represents a critical expansion of CHERY Group’s
global development depth.

 **From Trade Delivery to System Capability: Deepening Global Integration**

 In the current restructuring of the global automotive industry, CHERY’s strategy
has evolved beyond simple product exports to a comprehensive integration of research
and development, manufacturing, branding, and culture. Mr. Yin Tongyue, Chairman
of CHERY Automobile, emphasized the company’s commitment to long-term growth, stating
that quality and service must meet world-class standards. “We understand that quality
is more important than volume, innovation capacity is more important than profit,
and our partners are more important than CHERY itself,” Yin remarked.

![](https://storage.googleapis.com/mmstudio-images/gallery/HBLxTo8OvLX8L90ttK5O7yL9wIH3/
89190246-1777437357-1.jpg)

 This strategic persistence has resulted in significant market performance, with
CHERY maintaining its position as China’s top automotive brand in global markets
for 23 consecutive years. In March 2026 alone, CHERY’s monthly global deliveries
reached nearly 150,000 units, a 72% year-on-year increase. In the European market,
global shipments exceeded 90,000 units in the first quarter, representing 170% year-
on-year growth and successful entry into 18 countries.

 Leveraging the Group’s global R&D and supply chain infrastructure, OMODA & JAECOO
achieved one million sales in just three years, setting a new industry record. The
brand has entered 69 core markets and established 1,364 dealer showrooms, expanding
at an average rate of one new market every 16 days and one new store per day. This
synergy between the Group’s platform and the brand’s specialized execution demonstrates
the maturity of CHERY’s globalized system capabilities.

![](https://storage.googleapis.com/mmstudio-images/gallery/HBLxTo8OvLX8L90ttK5O7yL9wIH3/
89190246-1777437357-2.jpg)

 **Defining the Future through Technical Breakthroughs and User Resonance**

 The 2027 “From Million To Annual Million” Strategy prioritizes technological innovation
to address the dual challenges of the global energy transition and diversifying 
user needs. Central to this is the Super Hybrid System (SHS), which seeks to redefine
hybrid standards based on real-world user scenarios. Mr. Shawn Xu, CEO of OMODA &
JAECOO International, noted, “SHS is the world’s best NEV. We deliver both fuel 
efficiency and strong performance. Quiet like an EV. powerful when you push it.”

 The new strategy also introduces four core pathways for future growth: tribe insights,
technology edge, global brand + local operations, and the light cavalry model. These
pathways are designed to precisely match the preferences of different user tribes
with a full-category product matrix covering diverse scenarios. The brand’s global
operations will follow a dual-drive model—deepening mature markets while expanding
into emerging ones—with a goal of covering over 108 countries by 2027.

 The launch of this strategy signifies an upgrade in CHERY’s global blueprint. CHERY
intends to continue empowering its brands through full-chain system capabilities,
deepening localized operations, and promoting the global adoption of electrified
and intelligent technologies to drive sustainable growth in the international market.

 **About CHERY**

 Founded in 1997, CHERY is a global automotive manufacturer specializing in vehicle
development, intelligent technologies, and new energy solutions. The company operates
in more than 130 countries and regions, supported by a strong international network
of research, production, and strategic partnerships. CHERY is committed to advancing
sustainable mobility through continuous innovation and global collaboration.

Contact Info: 
Name: Kara WangEmail: [Send Email](https://send.releasecontact.com/89190246)
Organization: Chery AutomobileWebsite: [https://www.cheryinternational.com](https://www.cheryinternational.com)

Release ID: 89190246

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**Source** : [OMODA & JAECOO Unveil 2027 "From Million To Annual Million" Strategy, Powering Chery’s Next Phase of Global Growth](https://news.marketersmedia.com/omoda-and-jaecoo-unveil-2027-from-million-to-annual-million-strategy-powering-cherys-next-phase-of-global-growth/89190246?rand=206000)

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