# Palm Beach Motor Yachts joins as a Partner of the 4* Dressage Event at the Longines Global Champions Tour Vienna 2026

- Link: https://www.thailand-business-news.com/pr-news/palm-beach-motor-yachts-joins-as-a-partner-of-the-4-dressage-event-at-the-longines-global-champions-tour-vienna-2026
- Published: 2026-07-14T05:00:00+07:00
- Author: PR Newswire

VIENNA, July 14, 2026 /PRNewswire/ — **Companies from around the world support international
sporting events, and for good reasons: they’re not just seeking reach, but places
where people come together, enjoy shared moments, and create genuine experiences.
This is exactly why Palm Beach Motor Yachts is now joining the Vienna leg of the
Longines Global Champions Tour. The world’s leading manufacturer of luxury motor
yachts _—_ with Australian roots and international headquarters in Florida _— _is
partnering with the new international 4\*dressage event, set against the backdrop
of Schönbrunn Palace.**

International sporting events of this scale are hardly possible to organize without
strong partners. Sponsorship has evolved well beyond a classic logo on an advertising
board into a strategic brand decision. Today, companies invest in experiences that
make their brand credible and tangible.

A recent example of this is Palm Beach Motor Yachts. The globally active manufacturer
of luxury motor yachts – with Australian roots and international headquarters in
Florida – is now partnering with the newly launched international 4* dressage tournament
at the Longines Global Champions Tour Vienna. The fact that a company from the other
side of the world has chosen the Vienna leg of the event, held in the main courtyard
of Schönbrunn Palace, underscores the event’s international appeal.

**Sponsorship Today Is More Than Just Advertising**

The Longines Global Champions Tour is one of the world’s most prestigious equestrian
sport series, making stops in major cities such as Paris, Shanghai, Rome, London,
and Miami Beach. In 2026, Vienna will expand the program for the first time with
an international dressage tournament, making it the only leg of the series to feature
a second Olympic equestrian discipline. This creates additional opportunities for
partners to present their brand in a high-quality international environment.

_"We are proud to have won Palm Beach Motor Yachts as a partner — a company based
on another continent that has deliberately chosen Vienna. It shows that our unique
event at Schönbrunn Palace has long been recognized far beyond Austria’s borders
and holds strong appeal for international companies. We are particularly delighted
that this partnership is backed by an entrepreneurial family who not only supports
equestrian sport, but lives it with great passion themselves,"_ emphasize **Sonja
Klima** and **Helmut Morbitzer**, organizers of the LGCT Vienna | Schloss Schönbrunn.

**A Stage For The World’s Best**

Last year, the world’s most successful dressage rider, Isabell Werth, already thrilled
audiences in Schönbrunn with her impressive freestyle. With the new international
4* dressage tournament, this Olympic discipline now gains a permanent place within
the Longines Global Champions Tour Vienna for the first time.

_"Riding against the backdrop of Schönbrunn Palace is truly special. Venues like
this are extremely rare in dressage sport and create a unique atmosphere — for us
riders as well as for the audience. It is wonderful that dressage continues to grow
within the Longines Global Champions Tour Vienna, and has found a partner in Palm
Beach Motor Yachts that supports this development. Partnerships like these are enormously
important for our sport," _says **Isabell Werth**_._

**Vienna Wins Over International Partners**

There are good reasons why companies from around the world support international
sporting events. They are not only seeking reach, but places where people come together,
enjoy shared moments, and create genuine experiences. The unique setting of Schönbrunn
Palace, the international scope of the Longines Global Champions Tour, world-class
competition, and a discerning audience come together to create exactly this kind
of environment. Palm Beach Motor Yachts’ involvement shows that this combination
can win over even companies from the other side of the world.

_"For Palm Beach Motor Yachts, the partnership reflects a natural connection between
two worlds defined by aesthetic grace, timeless elegance, precision, and seemingly
effortless performance. It also speaks to a discerning audience that embraces competition
and the pursuit of excellence, whether in business, sport, or the experiences they
choose to enjoy on land and on the water," _says **Mark Richards**, Founder/CEO,
Palm Beach Motor Yachts.

**Longines Global Champions Tour Vienna | Schloss SchönbrunnSeptember 24 – 27, 2026

[www.lgct-vienna.com](http://www.lgct-vienna.com/)

– Picture is available at [AP](https://newsroom.ap.org/editorial-photos-videos/home)–

Nicole Lazar
+436641342373[nicole@komma4.at](https://www.thailand-business-news.com/pr-news/nicole@komma4.at)

 

---

  |  This article was produced by Cision PR Newswire, our trusted news partner. The views expressed and the content presented here are solely those of the author and may not fully reflect the opinions of Thailand Business News. |

---

 
**Read the original article :** [Palm Beach Motor Yachts joins as a Partner of the 4* Dressage Event at the Longines Global Champions Tour Vienna 2026 ](http://www.prnasia.com/story/archive/5002793_AE02793_0?rand=184833)
