# PAPmusic announces new song 'BREAKING PAPnews,' further expanding the brand's universe through fashion, music, and surreal pop

- Link: https://www.thailand-business-news.com/pr-news/papmusic-announces-new-song-breaking-papnews-further-expanding-the-brands-universe-through-fashion-music-and-surreal-pop
- Published: 2026-06-05T15:55:00+07:00
- Author: PR Newswire

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**_Created by artist and director LeiKiè, PAPmusic continues its international evolution
through animation, pop culture and visual storytelling_**

MILAN, June 5, 2026 /PRNewswire/ — On June 5, artist and director LeiKiè launches"
BREAKING PAPnews," the new dance-pop single expanding the cross-media _PAPmusic –
Animation for Fashion_ universe.

 [⌊LeiKiè, the creator of PAPmusic, announces Breaking PAPnews.⌉](https://mma.prnasia.com/media2/2989840/LeiKie.jpg?p=medium600)

LeiKiè, the creator of PAPmusic, announces Breaking PAPnews.

**Watch the official "BREAKING PAPnews" music [video](https://www.youtube.com/watch?v=cwRYwX4_DAk)
and enter the expanding PAPworld**

Originally conceived as an unconventional animated film blending fashion, music,
design, pop culture, and Italian artistic heritage, **PAPmusic – Animation for Fashion**
has gradually evolved into an independent Italian entertainment project with a distinctive
visual identity and narrative style.

Set between Milan, Rome, Venice, and Pompeii, the feature has built a colorful and
surreal visual universe combining romantic comedy, music, fashion culture, and pop
humor into a highly recognizable formula.

After receiving **more than 50 international recognitions** including awards and
official selections, a long-running **PAPtour** across Italian cinemas, and the 
growth of an increasingly active community, **PAPmusic** now continues its evolution
by officially opening the doors to the **"PAPworld,"** a creative ecosystem where
cinema, music, animation, lifestyle, fashion, and pop culture merge together.

And this is exactly where **"BREAKING PAPnews"** enters the scene. **_‘BREAKING 
PAPnews’ is not just a song. It’s the first signal coming from a much bigger universe
that is still waiting to be discovered."_**
— **LeiKiè**

**LeiKiè’s new track is not presented as a simple song, but as the first signal 
of a broader cross-media universe.**

Built on a high-energy electronic dance-pop aesthetic, the single mixes television
language, social media culture and cartoon-inspired imagery into a deliberately 
ironic, hypnotic and instantly recognizable sonic and visual experience.

Throughout the video, LeiKiè continuously transforms through different pop identities
and recurring looks that have progressively become part of the PAPworld imagery.

Most importantly, **"BREAKING PAPnews"** finally reveals the mystery that has intrigued
the Italian audience for months.

The mysterious **"PAPnews"** announced on social media was not actually referring
to the release of **PAPmusic 2**, as many fans had imagined, but to something called**
PAPgame**.

It is this mysterious new project, PAPgame, that continues to build curiosity around
the expanding PAPworld experience. While some of its imagery may evoke elements 
of a social or card-based game, the exact nature of the project intentionally remains
undisclosed for now.

**About LeiKiè  Creator [LeiKiè](http://www.leikie.it/) — a transformative artist,
director and singer-songwriter who has made transmedia creativity and pop identity
her distinctive signature — continues to build an autonomous and recognizable narrative
universe where music, animation, fashion and surreal pop aesthetics constantly interact
with one another.

**About PAPmusic [PAPmusic – Animation for Fashion ](https://www.not-just-music.it/papmusic-animation-for-fashion/)
is an independent Italian cross-media entertainment project created by artist and
director LeiKiè and produced by Not Just Music S.r.l., blending animation, music,
fashion, pop culture and visual storytelling into a colorful and surreal universe
known as the PAPworld.

**A new phase of the PAPworld has officially begun. 
More PAPnews coming soon.

**Follow the expanding PAPworld:**
[**Instagram PAPmusicOfficial**](https://www.instagram.com/papmusicofficial)
[**TikTok PAPmusicOfficial**](https://www.tiktok.com/@papmusicofficial)[**YouTube PAPmusicOfficial**](https://www.youtube.com/@PAPmusicOfficial)

Contact: [info@not-just-music.it](https://www.thailand-business-news.com/pr-news/info@not-just-music.it)

 

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**Read the original article :** [PAPmusic announces new song 'BREAKING PAPnews,' further expanding the brand's universe through fashion, music, and surreal pop ](http://www.prnasia.com/story/archive/4970281_AE70281_0?rand=184833)