# PLX Asia Summit Introduces Southeast Asia's First Unified Private Label Platform

- Link: https://www.thailand-business-news.com/pr-news/plx-asia-summit-introduces-southeast-asias-first-unified-private-label-platform
- Published: 2026-05-29T17:25:00+07:00
- Author: PR Newswire

**_Industry Leadership Summit at THAIFEX – Anuga Asia 2026 marks the first step 
toward the full-scale PLX Asia trade event in 2027_**

BANGKOK, May 29, 2026 /PRNewswire/ — **PLX Asia, Southeast Asia’s first unified 
B2B platform dedicated to private label and contract manufacturing**, was introduced
today through the Industry Leadership Summit, marking the first step toward its 
full-scale trade event in 2027. Designed to connect retailers, manufacturers, and
solution providers, PLX Asia addresses a critical gap in the region’s retail and
manufacturing landscape through a focused, business-driven ecosystem that supports
innovation, sourcing efficiency, and sustainable growth across Southeast Asia’s 
private label value chain.

 [ ⌊PLX Asia Private Label Expo⌉ ](https://mma.prnasia.com/media2/2990629/PLX_Asia_Private_Label_Expo.html)

PLX Asia Private Label Expo

Led by the Organisers and Official Partners — the **Department of International 
Trade Promotion (DITP), the Thai Chamber of Commerce (TCC), and Koelnmesse** — PLX
Asia was introduced to the industry as a concept through the Industry Leadership
Summit held during THAIFEX – Anuga Asia 2026 on 29 May 2026, ahead of its full-scale
trade event in 2027.

**Addressing a Critical Gap in Southeast Asia’s Retail and Manufacturing Landscape**

Private label has become a major growth driver in mature retail markets across China,
Europe, and North America, where retailers increasingly leverage private brands 
to strengthen margins, accelerate innovation, and respond more effectively to evolving
consumer demands.

In Southeast Asia, the private label market is entering a pivotal growth phase, 
underpinned by the region’s strong Original Equipment Manufacturer (OEM) and Original
Design Manufacturer (ODM) capabilities, expanding modern retail infrastructure, 
and a rapidly growing, value-conscious middle class, creating significant headroom
for private label expansion across the region.

"_PLX Asia responds to a structural shift in global retail_," said **Mathias Kuepper,
Managing Director and Regional President, APAC, Koelnmesse Pte Ltd.** "_Private 
label has moved from a value alternative to a core growth driver for retailers worldwide.
Southeast Asia is now reaching that inflection point, but the ecosystem is still
fragmented. PLX Asia is being developed to bring focus to the market by connecting
retailers and manufacturers, accelerating capability building, and supporting the
next phase of private label growth in the region."_

PLX Asia is envisioned as a **dedicated, regionally relevant platform** that brings
together retailers, manufacturers, and solution providers in one focused ecosystem.
By doing so, the platform aims to reduce sourcing fragmentation, improve speed-to-
market, and enable more strategic collaboration across the private label value chain.
The introduction of PLX Asia marks an important step in advancing Thailand’s role
as a regional trade and sourcing hub.

"Thailand’s competitive advantage in the Private Label industry extends beyond cost
efficiency or production capacity; it lies in the trust and readiness of Thai manufacturers
to respond to global market demands in an end-to-end manner, particularly in OEM
and ODM production," said **Dr. Poj Aramwattananont**, Chairman of the Thai Chamber
of Commerce (TCC). "Thai manufacturers integrate product development, design, and
manufacturing in compliance with internationally recognised standards, in line with
global consumer demand for value for money, quality, safety, and sustainability.
Private Label therefore plays a key role in enhancing retailers’ competitiveness
while enabling Thai manufacturers to strengthen their position in the global value
chain."

Nowadays, many Thai entrepreneurs demonstrate strong capabilities in high-growth
sectors such as food, healthcare, and health-related products, as well as jewellery
and fashion. Combined with flexible manufacturing and specialised expertise, Thailand
is well positioned to further develop as a hub for Private Label manufacturing and
value creation. In this regard, PLX Asia serves as a key platform connecting Thai
manufacturers with international retailers not only to create short-term trade opportunities,
but also to foster long-term partnerships that support the sustainable growth of
Thailand’s economy.

**A Dedicated Platform for Private Label Growth**

PLX Asia is being introduced as a dedicated platform for private label and contract
manufacturing across food and non-food categories, reflecting the broader opportunity
for retailers and manufacturers in Southeast Asia. From food and beverage to beauty
and personal care, household products, pet care, packaging, branding, and product
development, the platform is designed to support private label growth beyond a single
category or sector.

Rather than following a traditional exhibition model, PLX Asia is being developed
as a curated, outcomes-driven platform that prioritises meaningful business engagement
over scale and quantity. This approach reflects the specific needs of private label
stakeholders, where efficiency, trust, category expertise, and long-term partnerships
are often more critical than conventional trade show visibility.

**Industry Leadership Summit ****at THAIFEX – Anuga Asia 2026**

The PLX Asia kick-off event, the Industry Leadership Summit, held during THAIFEX–
Anuga Asia 2026 on **29 May 2026**, served as the platform concept’s **formal industry
introduction**. Designed as a high-level, closed-door content and networking programme,
the Summit convened more than 200 senior decision-makers from retail, manufacturing,
product development, packaging, and investment communities across Southeast Asia
and beyond to explore the evolving opportunities shaping the region’s private label
landscape.

The event was supported by industry associations, including the Thailand Retailer
Association, with Daymon participating as the Official Knowledge Partner.

"In Southeast Asia, Private Brand is no longer just a shelf tactic – it is becoming
a boardroom growth agenda, won through flawless execution at the shelf. It is about
more than price: it is about growth, differentiation, margin, and shopper relevance.
The retailers who act now, and execute well, will shape the next chapter of modern
retail in the region." said **Nuno Afonso**, **President of Daymon International**.

Early participants for the full-scale PLX Asia trade event in 2027 were also presented
during the Industry Leadership Summit, offering the industry a first look at the
ecosystem taking shape around the platform. Designed as a **thought leadership and
relationship-building forum**, the Summit established the foundation for deeper 
engagement and participation in the years ahead.

**Building Towards the Full-Scale PLX Asia Trade Event in 2027**

Following this first official industry introduction, PLX Asia will continue to evolve
as a dedicated platform, expanding exhibitor segmentation, strengthening its regional
manufacturer database, and deepening engagement with retailers and industry stakeholders
across Southeast Asia.

PLX Asia’s inaugural full-scale trade exhibition is planned for 2027 as **a standalone
show covering private label and contract manufacturing across food and non-food 
categories**, including areas such as food & beverage, beauty and personal care,
and household products. The long-term ambition is to establish the platform as **
the region’s leading hub for private label innovation, sourcing, and collaboration**.

By connecting Southeast Asia’s competitive manufacturing base with the evolving 
needs of regional and international retailers, PLX Asia aims to play a central role
in shaping the future of private label growth across the region.

**About PLX Asia**

PLX Asia is Southeast Asia’s first B2B platform dedicated exclusively to private
label and contract manufacturing. Led by the Organisers and Official Partners — 
the Department of International Trade Promotion (DITP), the Thai Chamber of Commerce(
TCC), and Koelnmesse — the platform connects retailers, manufacturers, and solution
providers across the region to drive innovation, sourcing efficiency, and sustainable
growth within the private label ecosystem.

Designed specifically for Southeast Asia’s retail and manufacturing landscape, PLX
Asia addresses long-standing gaps in private label sourcing through a focused, business-
driven engagement model. By prioritising curated interactions, knowledge-led programmes,
and commercially relevant outcomes over traditional exhibition scale, the platform
enables retailers to identify trusted partners and supports manufacturers in expanding
their regional and international market access.

**Organisers and Official Partners**

**Department of International Trade Promotion, Ministry of Commerce, Thailand**

The Department of International Trade Promotion is committed to providing excellent
service to Thai entrepreneurs in international business, including trade facilities,
cost reduction, value creation of goods and services, providing consultation for
overseas market access and maintenance, as well as close cooperation with the private
sector to promote Thailand as a major gateway of Asia. [http://www.ditp.go.th/](http://www.ditp.go.th/)

**Thai Chamber of Commerce**

The Thai Chamber of Commerce represents the Thai private sector to facilitate business
and trade as well as to serve as the central coordinating agency between the government
and private sector, and also helps to promote trade, business and economic cooperation
including, build relationships between Thai and partner countries at the bilateral
and multilateral level as well as plays a proactive role in representing the interests
of the local Thai business community.

[https://www.thaichamber.org/](https://www.thaichamber.org/)

**Koelnmesse Asia Pacific – Global Competence in Food and FoodTec**

Koelnmesse is an international leader in organising food fairs and events regarding
food and beverage processing. Trade fairs such as the ANUGA, ISM and ANUGA FoodTec
are established world leaders. Koelnmesse not only organises food and food technology
trade fairs in Cologne, Germany but also in further growth markets around the globe,
for example, in Brazil, China, Colombia, India, Italy, Japan, Thailand, the United
States and the United Arab Emirates, which have different focuses and contents. 
These global activities enable us to offer our customers a network of events, which
in turn grant access to different markets and thus create a basis for sustainable
and stable international business. Further information is available at: [https://www.koelnmesse.com/current-dates/all-trade-fairs/](https://www.koelnmesse.com/current-dates/all-trade-fairs/)

 [ ⌊From left to right: Mr. Phusit Sasitaranondha, Executive Advisor, Koelnmesse Thailand / Expolink Global Network Ltd; Khun Viboon Supakarnpongkul, Vice Chairman, The Thai Chamber of Commerce; Mr. Mathias Kuepper, Managing Director & Regional President, Asia Pacific, Koelnmesse Pte Ltd; Khun Surinthorn Sunthornsanan, Deputy Director-General, Department of International Trade Promotion (DITP), Ministry of Commerce; Mr. Gerald Böse, CEO, Koelnmesse GmbH; Dr. Poj Aramwattananont, Chairman, The Thai Chamber of Commerce; Khun Kitsana Vacherkrits, Vice Chairman, The Thai Chamber of Commerce; and Khun Chainit Chansataporn, Vice Chairman, The Thai Chamber of Commerce.⌉ ](https://mma.prnasia.com/media2/2990630/PLX_Asia_Industry_Leadership_Summit.html)

From left to right: Mr. Phusit Sasitaranondha, Executive Advisor, Koelnmesse Thailand/
Expolink Global Network Ltd; Khun Viboon Supakarnpongkul, Vice Chairman, The Thai
Chamber of Commerce; Mr. Mathias Kuepper, Managing Director & Regional President,
Asia Pacific, Koelnmesse Pte Ltd; Khun Surinthorn Sunthornsanan, Deputy Director-
General, Department of International Trade Promotion (DITP), Ministry of Commerce;
Mr. Gerald Böse, CEO, Koelnmesse GmbH; Dr. Poj Aramwattananont, Chairman, The Thai
Chamber of Commerce; Khun Kitsana Vacherkrits, Vice Chairman, The Thai Chamber of
Commerce; and Khun Chainit Chansataporn, Vice Chairman, The Thai Chamber of Commerce.

 [  ](https://mma.prnasia.com/media2/2990631/Organisers_and_Official_Partners.html)

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