# Radisson Hotel Group launches hospitality industry-leading AI-powered real-time price matching technology

- Link: https://www.thailand-business-news.com/pr-news/radisson-hotel-group-launches-hospitality-industry-leading-ai-powered-real-time-price-matching-technology
- Published: 2026-07-03T13:59:00+07:00
- Author: PR Newswire

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**The new AI-powered feature automatically detects and matches lower third-party
hotel rates in real time – eliminating manual claims, screenshots, and approval 
processes entirely, replacing the traditional ****_Best Online Rate Guarantee_****
model with a fully automated, real-time solution.**

BRUSSELS, July 3, 2026 /PRNewswire/ — Radisson Hotel Group has launched a leading
AI-powered real-time hotel price matching technology, redefining how travelers book
direct online.

 [  ](https://mma.prnasia.com/media2/3003675/PRICE_MATCH_DIAGRAM_WITH__LANDSCAPE.html)

The new feature automatically detects lower publicly available rates for Radisson
Hotel Group properties on third-party booking platforms and instantly matches them
on RadissonHotels.com — removing the need for guests to submit claims, screenshots,
or wait for manual approval. Unlike traditional best-rate guarantee programs, which
require customers to identify lower rates and complete a manual claims process, 
price matching verifies and applies eligible lower rates automatically and in real
time. The launch marks a major milestone in the Group’s digital transformation strategy,
establishing a new benchmark for price transparency and easy direct booking across
the hotel industry.

_"__Today’s__ travelers expect speed, simplicity and confidence when they book,"
_says Gianni Di Fede, Global Chief Commercial Officer at Radisson Hotel Group._ "
Price matching is our commitment to ensuring that guests who choose to book directly
with us never have to wonder whether they could have found a better deal elsewhere.
By automating the process in real time, we are making direct booking simpler and
more transparent while delivering greater value to both guests and hotel partners."_

**Real-time pricing**

When a guest discovers a lower rate for a Radisson Hotel Group property on an online
travel agency (OTA) or a search engine such as Google Hotels, the AI-powered system
automatically verifies the discrepancy, and matches eligible lower publicly available
rates, redirecting the user to the hotel’s website without the need for any further
interaction.

The feature is live across all Radisson Hotel Group properties worldwide and currently
covers rates from leading OTAs including Booking.com, Expedia, Hotels.com, Agoda,
Priceline, Trip.com, MakeMyTrip, and several others.

**Benefits for guests and hotels **

For guests, price matching offers the confidence of knowing that booking direct 
through RadissonHotels.com always delivers the best available price, saving time
and effort. For hotel teams, the fully automated process removes the administrative
burden of managing price match claims manually, freeing staff to focus on delivering
exceptional guest experiences. The automated model also provides greater visibility
into pricing performance and customer behavior, making it easier to measure impact
and optimize direct booking strategies.

Price matching forms part of Radisson Hotel Group’s broader digital innovation strategy
focused on creating smarter, more seamless guest experiences through automation,
AI integration, and enhanced direct booking capabilities. By replacing a legacy,
reactive _Best Online Rate Guarantee_ process with a proactive and fully automated
solution, the launch reinforces the Group’s continued investment in technology that
simplifies travel planning while strengthening direct relationships with guests 
worldwide.

Visit [https://www.radissonhotels.com](https://www.radissonhotels.com/) to find 
out how Price Match makes booking easier and more effortless.

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  |  This article was produced by Cision PR Newswire, our trusted news partner. The views expressed and the content presented here are solely those of the author and may not fully reflect the opinions of Thailand Business News. |

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**Read the original article :** [Radisson Hotel Group launches hospitality industry-leading AI-powered real-time price matching technology ](http://www.prnasia.com/story/archive/4997675_AE97675_0?rand=184833)